Maximising clients' brand presence on various channels -- traditional & social -- via multi-channel comms campaigns. Setting objectives for the PR team and monitoring members' performances while at the same time cultivating and maintaining relationships with media and key opinion leaders.

Coordinate with various federal and provincial government departments ensuring positive image and positive results for the Company, managing multi-national cross-departmental teams in the process. SELECT RESPONSIBILITIES • Government Relations • Corporate Social Responsibility • Internal & External Relations (Pakistan)• Market Research• Image Management • ICE ManKEY ACCOMPLISHMENTS:Successfully negotiated the boundary parameters of LAND TRANSFER FOR THE ASH YARD (2021).Project leader for the INAUGURATION CEREMONY of CPHGC (2019) https://www.youtube.com/watch?v=xeOBBdh73CcWinner of the 1st NEPRA CSR Stalwart Award 2022Executed PKR 165 million CSR Projects. Developed and released Company’s official song, ‘Roshan Roshan’. https://www.youtube.com/watch?v=1-KRUpnR41E&t=1s

PR contact for clients in the development sector (USAID), financial (Khushali Bank) & sports (Pervez Abbasi Shooting Tournament). Select Responsibilities• Public Relations & Market Research• Media Management • Content Development • ICE Man KEY ACCOMPLISHMENTS:Coverage worth PKR 12 million in print, electronic and online media, for Parvez Abbasi Open Shooting Championship, at PNS Karsaz Shooting Range, Karachi. USAID Media plan for 2017 continued to educate the masses about USAID’s work through media placements.

Responsible for corporate communications for one of the single largest foreign direct investments in Pakistan, I coordinated with the Group CEO’s office providing communications support to the overall business objectives. • Event & Vendor Management• Brand Management• Strategic/Government Relations • ICE Man.• Public Relations & Social Media Manager• Sustainability Strategist KEY ACCOMPLISHMENTSProject leader for the Inauguration of the Refinery by Prime Minister of Pakistan. Developed & executed Corporate Campaign (TVCs, print, electronic & OOH) that resulted in a 25% increase in sales despite the drop in global oil prices by 50%. Share value increased 4-fold to Rs50 per share. More than 100 strategically placed press releases, interviews, targeted press conferences and targeted media visits to the SPM, Refinery & Retail sites resulted in a mature media perception followed by positive coverage. Established the Sustainability Report focusing on the CSR strategies of the coming year.

Built my portfolio and developed content for numerous organizations representing the fashion (Catwalk) and the education (Habib University) sectors. Researched, planed and published content online (website / social media), in traditional media (newspapers and TV) and seminars as well workshops.

Select Responsibilities • Strategic Communications• Content development• ICE Man.• Public Relations & Market ResearchKEY ACCOMPLISHMENTS:Development & execution of the new corporate identity. Devised & executed Communications Strategy.

Select Responsibilities • Media Relations• Client Management• Content development• Event & Vendor Management KEY ACCOMPLISHMENTS:I took 4 Pakistan media personnel to Mumbai, for the Oracle OpenWorld Conference. International media coverage of Pakistan Navy’s multi-national naval exercises. Resulting coverage worth millions of rupees.

Started my career with Pakistan's No 1 English and most influential newspaper. Select Responsibilities • Reporting & Editing Stories • Managing ContributorsKEY ACCOMPLISHMENTS:1st IT reporter of the newspaper.