Andrea Geverink Email & Phone Number

Bloomfield Hills, Michigan, United States

Specializing in project management, marketing & eCommerce solutions for forward thinking organizations.

Auburn Hills, Michigan, United States

+Responsible for product strategy of digital automotive tools offered to publishers, OEMs, and affiliate partners+Leader for user experience and user interaction including ownership of user testing, A/B testing, and continuous optimization+Created the company’s first customer email marketing series from design, content, and implementation; receiving 24% email open rates with very first email series deliveredSpecialties: user experience, user interaction, A/B testing, product management, product strategy

Southfield, Michigan, United States

+Created and developed promotional go to market strategies for MidWest furniture client tripling their business+Managed customer expectations and provided oversight internally within production team to ensure client’s requirements were metSpecialties: marketing strategy, marketing execution, creative development, branding, digital marketing, project management, client management, building relationship at all levels

Warren, Michigan, United States

+Responsible for strategic and creative development of all marketing campaigns across TV, radio, email, organic and paid social media, and print marketing +Developed company’s first loyalty program and owned end to end launch across the enterprise improving sales in the first month by 10% year over year+Built performance measurement reporting to analyze campaign results resulting in 25% improvement in marketing ROI+Improved organizational marketing planning process from one week out to 12 weeks outSpecialties: marketing strategy, marketing execution, creative development, digital marketing, omnichannel business, project management, vendor management, building relationship at all levels

Warren, Michigan, United States

+Accountable for the oversight and execution of all digital content, promotions, functionality, and customer experience across artvan.com platforms +Directed team of Website Developers, Website Project Managers, and Graphic Designers +Led efforts to hire and manage new SEO agency resulting in a 14% increase in SEO traffic and decreased traffic to 404 error pages by 40%+On-boarded and managed new technology vendors such including Salesforce Commerce Cloud, Bazaarvoice Reviews, Optimzely A/B testing, etc., resulting in a 27% increase in shopping cart conversions+Established company's first voice of customer program, identifying customer pain points, and used it to create quarterly and annual roadmapsSpecialties: Ecommerce, online sales, site operations, site merchandising, marketing planning, user experience, building relationship at all levels, SEO, analytics

Warren, Michigan, United States

+Established Ecommerce Sales team from scratch, developed new organizational structure, workflows, procedures, and new hire training program+Increased online sales within the first six months by 57% over the previous year+Grew department from a staff of zero to ten employeesSpecialties: Ecommerce, online sales, project management, content management, user experience, building relationship at all levels

Greater Pittsburgh Area/Greater Detroit Area

+Worked on-site at American Eagle Outfitters serving as the primary client liaison+Ensured flawless execution and distribution of all of AEO's printed marketing campaigns including: store grand openings, international stores, and seasonal marketing floorsets+Provided analytics through actionable reporting in order to improve and reduce unnecessary marketing spendSpecialties: account management, customer service, business development, marketing fulfillment, integrated marketing, project management, account forecasting, vendor management

Greater Detroit Area

+Responsible for working with multiple clients, in different industries, to execute the distribution of customer's printed marketing materialsClients:Whirlpool CorporationAmerican Eagle OutfittersNestle USATalk MarketingSpecialties: customer service, project management