From ad copywriting, creative brainstorming to strategic campaign planning, my goal is to maintain consistency of the primary idea in every story that I create.As Social and Interactive media overpower traditional advertising platforms, companies need to be much more transparent, approachable and agile. My role demands indulging the customer at every step of the way. Weaving him/her in the brand story through powerful dialogue based writing. And give brands their own unique voice.I have successfully created attention grabbing campaigns to stand out of the clutter; inturn boosting sales and creating strong brand image. I have worked in Ad agencies in India and have freelanced for creative firms in The United States and now I am open to writing for interesting products and services either as a full time copywriter or a freelancer.