As a data analyst with professional experience in various roles, I have engaged in market analysis, thought leadership, and custom consulting projects for multinational organizations. My focus has been on providing market information and intelligence to understand the business challenges and IT investment plans of the enterprise market segment in Serbia. I have in-depth knowledge of specific business needs, perceptions of brand, competitive threats, and opportunities in the enterprise segment, with a focus on key areas such as IT solution adoption and investment plans, business challenges and priorities, awareness of solutions portfolio, and perception benchmarked against competition. I have also presented at over 40 conferences, including to government officials, CEO, CTO, and CIO.In terms of technical skills, I have strong knowledge and hands-on experience in data science, big data, data visualization, and data manipulation using tools such as Azure Databricks, DAX, R, PostgreSQL, Python, SQL, Mode, Power BI, and Tableau LOD calculations. I also have experience with analysis services, reporting services, integration services, and Visual Studio (SSDT). I hold a specialization certificate in machine learning from Coursera.My specialties include consulting, thought leadership, advanced business research skills, market analysis, data visualization, data analysis using DAX expressions, R, Python, Mode, SQL, Power BI, and Tableau LOD calculations. I also have experience in general management with full P&L responsibility, business development, project and client handling, problem solving, product development, SWOT analysis, corporate strategy, market strategies, industry reports, knowledge management, and report writing.