Atinder Singh Email and Phone Number

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Manager - Data Marketing - Driving Data UUs, Revenue, Usage, Recharges by analysis customer life cycle, market insights and usage patterns . Designing & Implementing sales campaigns & programs. Data Penetration, 2g to 3g , 3g to 4g campaigns . drive market intelligence on competition offerings for appropriate action and response. Post launch analysis of Data Products for alignment and optimisation of program as per requirement.

Designation : Deaupty Manager– MPCG&GJ – Marketing – Usage & Revenue. Company Profile : Tata Teleservices is the leading Telecom Service Provider of India.Current Job Profile• Taking care of Usage and Revenue enhancement of Prepaid Voice Customers. • Revenue planning and forecasting based on current trends. Analysing the current revenue trend and executing plan of action for achieving revenue targets.• Launching new products for existing customers that includes rate cutters, minute packs, topups in all segments (STD/Local)• Design and run retention campaign management, special segmented back-end campaigns for Churn management with special focus on high AON and HNI subs.• Analyzing and developing plans to increase town wise SOGA. Achieve the targeted CMS and RMS. • Increase in participation of Trade through trade engagement programs and innovative offers. • Monitoring product performance and reduce risk of acquisition through maintaining the acquisition mix.• Market analysis, understanding consumer behavior including competitive intelligence. • Maximize tertiary revenue through acquisition of quality customer and reduction of zero usage customers. • Driving key Business Performance Indicators like Decrement, ARPU, MoU, Recharging and REC and analyse call pattern analysis to conceptualize and implement offers to enhance revenue.• Handling the communication and product promotion to new, existing and segmented base and Trade through:• • SMS / OBD • Balance Pull • Post and Pre Call Notification • Post Recharge Notification (Customer & Trade)

Handled Complaint Management for 11 circles of TATA DOCOMO - Responsible for the KPI’s adherence and client interactions.KEY KPI's• Handling a team of 43 associates in TATA DOCOMO. Responsible for the KPI’s adherence and client interaction.• To Achieve 96% SLA, 96% quality scores, Repeat < 1%, CSAT >85%.• Have been assigned a team of 43 associates, of whom a monthly performance is prepared and individual targets are assigned depending on the age on network.• Preparation of weekly team reviews.• Performing live barging and giving instant feedback to the agents.• Timely Follow up and online resolution of all Customer escalations.• Conduction monthly training for all the executives in order to update them with new schemes and plans.• Ensuring that all the team activities are accomplished in predefining service level agreement.• Review on repeat calls and complaints and action to reduce the repeat calls and complaints.• Review with top management to highlight the process gaps and the steps to be taken for process corrections.