Atindriya Bose Email and Phone Number
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Work with Organizations of varying scales in two different roles: Consultative projects and Independent Director (ID IDDB-NR-202307-050391) / Leadership Advisory roles focusing on revenue growth areas through Consumer Connect & Go-To-Market strategies using Digital services & technology. Specialize in three varieties of solutions specific to type of organization: New Business evaluation & Market Entry strategy for Business Extension or New to India companies; Consumer Connect transformation for legacy organizations; Growth Strategies for Funded Start-Ups. Have 28 years of Business Leadership experience in India with full P&L responsibility across diverse industries: Consumer Internet, e-Commerce, digital gaming, Consumer Electronics and Agri-Technology.My experience trajectory is built on ability to create Service / Product Vision from consumer insights and define growth roadmap for viable, profitable business growth with an Omnichannel fulfilment. Having worked in varied organizations of large MNCs, Indian corporates and Start-ups, I understand managing challenges of digital transformation, rapid growth processes and organizational compliances that help create sustainable businesses in India. Core Specialties:> Business Development: P&L management, strategic alliances, organization design, marketing & channel management, operations & Logistics.> Product Management: Business Strategy, New Product development, Game Publishing, UI / UX, Consumer Journey mapping, D2C Services> Consumer Insight & Marketing: Brand marketing, Consumer behaviour, Digital & Social media management, e-commerce CRM & Loyalty> Digital Technology Understanding: Data Analytics, Video Marketing, Sales & Marketing Automation, Consumer Journey Gamification, eCommerce Marketplace management & Community building.Contact Details:Mobile: +919821921045email: atindriya_bose@hotmail.com
Kurate Digital Consulting
View- Website:
- kuratedigital.com
- Employees:
- 5
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Senior PartnerKurate Digital Consulting Nov 2019 - PresentMumbai Area, IndiaPart of a new Consulting Services company in Digital Transformation focused on Consumer Engagement, Experience Management to drive business growth. Organization specializes in developing Business Growth canvas by mapping consumer journey and identifying key pain points for interventions. Digital Products & platforms are so deployed as to facilitate the key interactions as per the business requirement. Areas of expertise and focus for Consulting are in the areas of :- Video based solution for Consumers & Internal employees - Data Analytics based approach to Marketing Automation- Games Channel Creation and Games based Marketing Campaign- Business Gamification for Customer & Employee Engagement- eCommerce Solution and innovation- Sales Channel Management on Mobile App
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CeoTrringo.Com Ltd. Jul 2017 - Oct 2019Mumbai Area, IndiaStart Up organization set within the corporate environment and support of Mahindra & Mahindra Farm Equipment group. Created a Digital Pay-per-Use platform for Farm Mechanization to enhance Farmers' access to Tractors & implements. This utilizes mobile internet penetration to facilitate renting of Farm solutions by farmers through a network of service providers' channel. The business introduces through the network advanced implements, technology (telematics, IOT etc.) solutions to improve farm productivity. With the Mobile App suite in place, tested different Go-To-Market models through Custom Hiring network of rural Franchisee and market partners. -
Mentor / InvestorStart Ups : Digital Services / Content Jan 2016 - Jun 2018Mumbai Area, IndiaMentor early & mid-stage Start-Up organizations - either directly or through incubation programs. Focus on businesses in e-commerce, Digital media (AR/VR/Gamification) or technology applications. Advise towards building sustainable business model by focusing on Product-Market fit, Service architecture, Go-To-Market strategy and Digital Marketing. - Member of 2 Accelerator programs of MIT, Pune : EduGild (Global EdTech) and DesignGild (Design led)- Venture Partner roles : Study Marvel ( AR Based Education)Vidya Robotics (Robotics learning)Practr (Extra-curricular performance Management Solution)- Establish limited investment interest in StartUps based on business models
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Country ManagerSony Computer Entertainment Europe Jul 2007 - Dec 2015Mumbai, All IndiaEstablished PlayStation India business from Leadership position through Market Entry phase & subsequent business consolidation to synchronize with Global range product life-cycle.Created India organisation from zero base and guided revenue growth with full P&L responsibility. It was an exciting journey of category creation for Console gaming with India specific consumer insights, marketing and communication. Created Trade Channel strategy balancing Consumer Electronic, Media and Ecommerce channel for gaming consoles & digital game media. Launched India specific online PlayStation Store for digital sales of gaming and non-gaming services. Created Game Development program for India through content partnerships and alliances with India based game developers.Launched a series of international non-gaming digital content services on India platform -
Director - EcommerceRediff.Com India Ltd May 2005 - Jun 2007Mumbai, All IndiaHeaded ECommerce business and led transition to Marketplace ecommerce model by launching 3 key ecommerce platforms of MarketPlace, Auction and Books. While driving the business growth, focus was maintained to create a profitable business line. - Led Product Management, UI / UX Development and Technology project management teams- Created and led the new organisation structure by segregating Digital Marketing & Alliance team, Vendor Management team and Consumer Support & Operations team -
Director - Subscription ServicesRediff.Com India Ltd. Aug 2003 - May 2005Mumbai, All IndiaEstablished new business line of Online Subscription services for individual consumers and SME segment as a high Gross Profit portfolio- Conceptualised and Product Managed a series of new Online Subscription services for India- Established complete business by leading technical roll-outs with digital marketing support to drive consumer adoption and engagement- Developed a online platform for managing value added resellers for SME segment business
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Group Product ManagerUdv India Limited ( Part Of Diageo Group ) Jan 2001 - Jul 2003Mumbai Area, IndiaWas Category Head for White Spirits segment and led business growth through New Product planning, Strategic Marketing and best Go-To-Market channel strategy. Established Smirnoff into a significant brand in through category creation marketing with India specific Television, Press and digital marketing.Excitement of the brand was established through an All India Experiential Marketing calendar using large event properties as well as point of consumption activities. - -
Product ManagerPhilips India Ltd Jan 1997 - Dec 2000Led all Commercial aspects for mass range Color Television business through product range planning, consumer & trade launches, pricing management, advertisement & promotion, sales co-ordination and market research. -
Sales ExecutivePhilips India Ltd May 1995 - Dec 1996Kolkata Area, IndiaManaged Sales for Consumer Electronics in Calcutta Suburbs & South Bengal territory through a mix of direct dealer network and distributor & wholesale trade channel.
Atindriya Bose Skills
Atindriya Bose Education Details
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Marketing & Finance -
Electrical Engineering -
St. Lawrence High SchoolScience
Frequently Asked Questions about Atindriya Bose
What company does Atindriya Bose work for?
Atindriya Bose works for Kurate Digital Consulting
What is Atindriya Bose's role at the current company?
Atindriya Bose's current role is Business Creation & Growth Consulting : Consumer Internet/e-Commerce/Digital Games/Consumer Electronics/Agri-tech.
What is Atindriya Bose's email address?
Atindriya Bose's email address is at****@****ail.com
What schools did Atindriya Bose attend?
Atindriya Bose attended Indian Institute Of Management, Ahmedabad, Jadavpur University, St. Lawrence High School.
What are some of Atindriya Bose's interests?
Atindriya Bose has interest in Science And Technology, Education.
What skills is Atindriya Bose known for?
Atindriya Bose has skills like Europe, Market, Atl, Channel, Ice, Shipping, Import, Vendors, Relationship Marketing, Sales, Customer Retention, Cost.
Who are Atindriya Bose's colleagues?
Atindriya Bose's colleagues are Kanwaleen S., Niraj Hedaoo.
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