Atin Gupta Email & Phone Number

San Francisco, California, Us

𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞: Grow our business.Identify, develop, and execute strategies that diversify our company’s product portfolio, explore new market opportunities, and secure a competitive position in generative AI - specifically AI agents for digital marketing.𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Strategy Formulation: Determine where to play and how to win with generative AI. Strategic choice structuring, market and competitive research and analysis.• Innovation Management: Spearhead R&D initiatives for developing new generative AI products (based on LLMs and diffusion models), features, and use cases, in collaboration with the technology team.• Business Modeling: Develop and validate business models for new products and markets.• Partnerships & Alliances: Seek partnerships, collaborations, and alliances that can expedite market entry or product development.• Use-Case Identification: Conduct rigorous market and technological research to identify new use-cases for the company’s AI technologies.• Go-to-Market & Growth: Develop and implement comprehensive go-to-market strategies for new markets and products, including pricing, distribution, and partnerships.• Market Segmentation & Analyses: Subdivide potential markets into segments and evaluate the company's potential for success in each.• Pilot Testing: Oversee the implementation of pilot programs for new markets and use-cases, measuring success and iterating based on feedback.• Customer Validation: Set up frameworks for gathering and analyzing customer feedback on new use-cases and markets.• Cross-Functional Leadership: Work with other departments such as Sales, Marketing, and Engineering to implement strategies effectively.• Special Projects: Lead special projects aligned with company strategy, from conception to execution, ensuring efficiency and tangible outcomes.

San Francisco, California, Us

Chapter 4: AI Products(Previous three chapters of my career: 1. Engineering, 2. Film, 3. Management Consulting)Noodle.ai is an Enterprise AI® pioneer providing AI software for business decision-making. Founded 2016. $97M invested by TPG, Dell, Mitsubishi, SMS, Honeywell, & ServiceNow.Ground-floor AI startup leadership role covering multiple aspects of the business.➔ Strategy: Grew revenue from zero to multi-million annual recurring for an AI product by:• Pursuing a differentiation strategy – being a top-tier AI solution for the most complex manufacturing problems instead of a basic AI that would be lost among diverse competitors.• Winning a beachhead customer & multi-year subscription contract with scrappy team.• Driving the product to be industry agnostic from Day 1 to ease industry expansion.➔ Business Development & Capital Raising:• Established business development for two products – target companies, executives, messaging.• Acquired & expanded strategic accounts in manufacturing verticals• Cultivated go-to-market partnership with major global corporation & led raise of Series B.➔ Product:• Led design and development of an enterprise AI product, leveraging Generative AI techniques.• Streamlined portfolio to two hard-hitting AI products.• Established bundling, pricing, and scaling levers.➔ Operations:• Improved AI implementation efficiency by 28%, resulting in higher SaaS margins.• Injected an assembly-line model into traditionally agile AI development.• Provided thought leadership for Marketing, Sales, Finance, Org Development, & Metrics.➔ Customer Success:Oversaw implementations & managed relationships with multiple customers. Highlights:• Failure prediction & downtime prevention leading to a $20M annual gross profit increase.• 25% reduction in defect rate resulting in $10M recurring annual benefit via revenue recovery.• Reduction in lost sales, discounts, & inventory for $40M annual increase in EBITDA.

Chapter 3: Management Consulting, Corporate Strategy(Previous two chapters of my career: 1. Engineering, 2. Film)Monitor Deloitte is Deloitte’s strategy consulting practice; advises on Growth, Business Transformation, and AI StrategyAs an Associate Partner at Monitor Deloitte, I focused on Technology, Media, Telecom, and Automotive clients. I advised on corporate strategy, business models, and operating models related to Artificial Intelligence (AI), Robotics, Internet of Things (IoT), and Automotive/Mobility businesses that my clients were building or improving. Most of these businesses implemented As-A-Service (XaaS) models. I also advised on go-to-market (including marketing and sales) and monetization/pricing. Highlights (client attributes withheld for confidentiality): ➔ Equipped client to evolve from a Robotics R&D division to a business unit. Developed value-based pricing for a category-defining product to maximize social impact and adoption while being financially sustainable.➔ Defined path to a $500M new business in Internet of Things for C-level executive – including market, customer, and competitor analysis, solution definition, monetization model, build vs. partner vs. buy, business plan, and routes to market. Prepared CEO communication and obtained approval to execute. ➔ Identified $200M revenue opportunities by defining three new businesses in urban mobility; developed recommendations for global C-suite on where to play, how to win, and a case for acquisition. ➔ Assessed a $1B threat to current revenue due to advances in autonomous vehicles, alternative powertrains, shared mobility, and additive manufacturing. Developed seven growth pathways spanning core, adjacent and transformational initiatives. ➔ Evaluated partnership strategy and potential ecosystem reactions for client’s Internet of Things business unit. Led 20 cross-functional executives in a one-day lab through simulation exercises.

I moved to Japan in 2012 to grow our advanced technologies business in the Automotive industry. During my two years in Tokyo, I covered Product Development, Marketing, Sales, Customer Experience, and Supply Chain areas at top global Automotive clients. Although my projects had global market coverage, I dove deep into the Asian consumer market. I worked with a leading Deloitte economist on a scenario planning exercise for the Chinese market to assist our client in strategy development. Highlights: ➔ Assessed end-to-end customer experience globally and developed future state vision and capabilities; identified $6B incremental revenue. ➔ Conducted global readiness assessment for a digital engagement platform and designed a future state operating model; estimated $100M NPV over five years. ➔ Managed a global Automotive account, led senior client executive discussions on 50+ topics, and achieved y-o-y account revenue growth of 40%.

During these three years at Deloitte Consulting, I engaged in corporate strategy, go-to-market, product management, customer experience, supply chain, and finance projects across High-Tech and Automotive sectors. The role I enjoyed the most was the product management (concept, design, development, marketing, partnerships, and national launch) of a Connected Vehicle product (in-car infotainment apps and natural language processing) for a leading global automaker’s volume and luxury brands. We won top awards at the Consumer Electronics Show (CES) for the product.

Chapter 2: Film(The first chapter of my career was Engineering)This was the culmination of my traditional film industry experience, which began six years ago. It mainly consisted of learning critical aspects of filmmaking – screenwriting, storyboarding, casting, production design, direction, cinematography, and editing. During my MBA at UCLA, I got an opportunity to work in Hollywood and Bollywood – to complement my creative strengths with business experience. Thanks to alums, I worked on a variety of exciting business projects. Did a fun stint at Fox Star Studios in Mumbai, learning the ropes of the Indian cinema market. Working at 20th Century Fox and sitting in trailer review meetings with the theatrical marketing team inspired me to wrap up my film!Projects:➔ Distribution Strategy: Formulated trailering and competitive release charts for upcoming titles. ➔ Corporate Sales Strategy: Developed an action plan to increase theatrical revenue from corporate clients by packaging films as events and through brand synergies. ➔ Financial Analysis: Projected advertising/publicity, prints, and other spending based on previous releases. ➔ Shared Services: Assessed finance and accounting processes across European territories to determine the feasibility of a Shared Services Center.➔ Filmmaking: Put the finishing touches on my film ‘What Happened To Her’ (not a 20th Century Fox production!).

Chapter 1: EngineeringDirect Drive Systems is a startup designing and building high-performance electric motors for energy applications.After my MS in Electrical Engineering (Robotics), I spent four years developing electric motor technologies for Electric Vehicle (EV) and Energy industries. I started in EVs a couple of years after Toyota Prius launched in the US and a month before Tesla was founded!➔ Product Management: Obtained COO approval for new electric motor design by interpreting and presenting results of modeling and feasibility analysis done by a team of four engineers. ➔ Manufacturing Operations: Completed product by investor target date by managing the manufacturing schedule, including design coordination and procurement.

Government & Defense Subcontractor for Advanced Electric Vehicle Technologies ➔ Business Development: Won over 80% of proposals submitted and $1M+ in U.S. government contracts - co-authored proposals and assisted in client discussions. ➔ Product Management: Saved 90% of the non-recurring cost by developing a product safety feature in-house. Achieved follow-on contract and patent application by reducing product size and weight 50% and increasing efficiency 50%.

Master Of Business Administration (M.B.A.), General Management

Master Of Science (M.S.), Electrical Engineering - Robotics Algorithms (Computer Science)

Bachelor Of Engineering (B.E.), Electrical Engineering

Education record