Atipa Mabonga Email & Phone Number

Kansas, United States

Established and implemented the organization's first influencer and talent marketing strategy, yielding over 80M+ in earned media value within the first 2 seasons, building a talent database with over 500 + content creators, influencers, athletes, and celebrities of a wide range of demographics. Cultivated relationships with talent and talent agents, crafting tailored activation opportunities within the league while forging authentic partnerships and eliminating pay-to-play scenarios. Led cross-functional teams for various campaigns including but not limited to:2023 Black History Month campaign Rep My Kingdom, earning an Emmy Nomination and achieving a total reach of 3.4 million. Executed Chiefs x Netflix's "Becoming Patrick" campaign, producing 26 pieces of earned media content with a media value of $1.8 million and exceeding audience reach of 26.8 million.Managed a vast network of 500+ talent and talent representatives, skillfully navigating relationship management, contract negotiations, content deliverables, and on-site activities.Delivered top-tier VIP care throughout the NFL season and key events like the Super Bowl, NFL Draft, and Pro Bowl. Pioneered essential resources, metrics, links, and software, ensuring the influencer program's robustness and seamless tracking mechanisms.

Kansas City, Missouri, United States

- Established the organization's first influencer marketing strategy, generating over $3M in social media value within the inaugural 2022 season.- Expanded influencer database by 108%, adding 250+ diverse influencers, and managed 150+ talents across a multitude of campaigns, aligning with NFL events like the Super Bowl and NFL Draft.- Cultivated 50+ influencer relationships, fostering growth through tailored opportunities, and partnerships, and removing pay-to-play scenarios.- Led cross-functional teams for the Emmy-nominated 2023 Black History Month campaign, achieving a 3.4M reach, 10M impressions, and engaging a 37% female audience.- Executed Chiefs x Netflix's "Becoming Patrick" campaign, generating $1.8M in media value, reaching 26.8M people, and boosting brand visibility.

Kansas City, Missouri, United States

-Launched Chiefs First Kids program, Kingdom Crew, targeting the next generation of fans.-Managed daily publishing of social media content for 8M+ followers on platforms like Twitter, Instagram, Snapchat & TikTok.-Directed team efforts to grow Chiefs Kids accounts to 15K followers.-Conducted market research, positioning Chiefs social platforms as #1 in engagement and community growth league-wide for consecutive months

* Independently manage the day-to-day operations of influencer marketing campaigns & publishing of social media content.* Build & maintain meaningful customer relationships with brands & partners via in-person, telephone & email communication.

Dallas, Texas, United States

* Assisted in all marketing & promotion efforts, game-day operations & preparation of promotional activities* Oversaw marketing, promotional & event management efforts for Olympic Sport* Supported Director & Assistant Director of Marketing for all community relations & campus outreach; including promotional events & internal functions

Dallas, Texas, United States

•Developed, created, and managed social media platform (Instagram)•30% increase in awareness of organization via social media accounts within the first 4 months•Act as a liaison between Athletics and Student Affairs in planning Game Day

Dallas, Texas, United States

* Demonstrated strong management skills, balancing 20 hours of practice per week (consisting of long & triple jump, sprints, lifting & conditioning) with additional requirements both educational & professional* Acted as a team leader, taking initiative at practice, in the weight room & at competitions

Dallas, Texas, United States

* Created the organization to uplift & support the black community within SMU Athletics* Organized, created & posted informative content across social media platforms * Acted as a representative in meetings with SMU Athletics Administration & SMU Administration

Dallas, Texas, United States

* Coordinated multiple weekly email blasts and graphics per week to keep customers up-to-date with current trends and interested in our lines.* Maintained strong social media & brand presence across Facebook & Instagram platforms, increasing following and engagement.* Provided strong service to customers, increasing customer loyalty and ensuring a high rate of repeat customers.

Otago & Southland, New Zealand

•Demonstrated ability to communicate professionally with clients, endorsers, and partnering sponsors.•Ensured that all customers were satisfied with their level of care. •Provided strong service to customers, increasing customers loyalty by 30% and ensuring a high rate of repeat customers

Bachelor Of Science In Applied Physiology And Sport Management, Sport And Fitness Administration/Management

Bachelor Of Sports Exercise, Sports And Exercise

The Bachelor of Sport and Exercise degree has been designed to prepare graduates for a leadership career in the sport, recreation.

Sports Management