Its a small scale Home Chef operating through Foodpanda (Ghar ka khana) and otherwise.

To manage the exhibitions Fashion Walk, controlled the back stage process with models and designers and hosted the event Couture Exhibition in June 2016

Alhamdullilah Promoted to Deputy Brand Manager. *Handles 70% of the portfolio; Pasta, Noodles & Slanty*Develops brand plans by defining growth pillars & objectives*Monthly make & present Steering, SNOP, Innovation and projects meetings*Takes initiative for innovation by closely working with other departments, executed 12 projects in 1.5 years *Re-vamped Pasta and Slanty packaging*Designed and executed Slanty Super Hero Campaign 2022*Closely work with management on strategical decisions on price increase, discontinuation, liquidation & Numbers*Handles Digital, PR, Vendor, Media agency, Production houses and freelancers for campaigns, initiatives and execution.*Data analysis of trends and campaigns*Worked on a new brand launch from scratch.*Initiated and executed Hum Masala Festival 2022.*Monthly market visits to better understand the ground realities. Visited 7 cities in last 10 months*Closely work with Finance on SKU wise profitability *Stay in close relation with the sales team to understand ground situations and push sales

Managing personal care brand along with business management which includes managing the P&L on monthly basis, designing campaigns and offers for trade channels, day to day sales analysis and necessary actions as required, closing working with the digital agency and E-Commerce team to communicate and expand the business. Work on New product development which includes market research, agency control, product ordering and testing, sampling, launch plans etc. Working in the best interest of the company to liquidate and manage cash flow.Work & present monthly sales analysis, brand planning, NPD, P&L and excellency meetings.

ABM for German brand Janssen Cosmetics, Kryolan and ST London.*The role included making yearly marketing plans and along with the budgets.*Constant sales analysis and track as per the monthly targets*Market research and launching new ranges in Pakistan with International trainer nationwide by conducting various workshops and digital campaigns.*Managing the Digital, E-com team, PR activities and agencies/vendors.*Working closely with the trade team to make sure that product placement is right, hiring of BA's and their placement as required, and store management is done properly. *Planning the orders by closely working with the supply chain to make sure inventory doesn't go out of stock. *Setting sales targets for the year for all three channels i.e. Trade, Makeup City (Retail) and Professionals (Salons)*Designing activities, campaigns, discounts/offers (Consumer promotions) for all three channels. *Closely working with the designer team for creating communications.*Taking price increase twice a year, includes analyzing all the factors such as internal limitations, competitors, brand equity, purchasing power of the customers and impact on the targets*Managing events from planning to execution like workshops and PR gatherings.

3 Way monthly sales analysisDesign consumer promotions and trade offerHandle Digital platform via AgencyBrand plan 2018 and 2019Marketing Calendar 2018 and 2019International WorkshopsTraining to the SPO's all over PakistanMerchandising and POSM New product gate paper - LaunchProduct testing and disposal

Meetings and follow up with Yayvo partners like L'Oreal, ABL, Jubilee and EasyPaisa.Press Release and magazine/blogs publications for Black Friday sale 2017Coordinating with the agency for various task like Hina Altaf live video, insta posts and Shafaat Ali videos. Getting tutorial videos done for payment methods for Jubilee and ABL from designers.Working with designers for making L'Oreal PIP AND SCROLLS.