Consulting for the M1 Group on Commercial Strategy for their Myanmar Operations (ATOM)

Lead a team of Product & Partnership managers & leads (8-14) responsible for 35+ products & services, with ~USD 5M in annual revenue. Grew revenue by 70%+ while improving EBDITA by 10-15 percentage points over two years. mAgri was separated into a standalone portfolio from June 2021.KEY ACHIEVEMENTS• Developed & executed a comprehensive performance management system with partners including consumer acquisition controls, daily standups for key products as well as weekly, monthly and quarterly huddles, resulting in portfolio revenue growth, higher product engagement & lower complaints.• Improved profitability & margins for all three product portfolios (mAgri, Content & Insurance) resulting in an average portfolio EBIDTA of 45%-50%, a 10-15 % points improvement.• Successfully swapped legacy mAgri platform & monetized the largest mAgri product (Khushaal Zamindar), resulting in 100% growth in monthly portfolio revenues and subsequently 50%+ growth in mAgri annual revenues (USD 2.5M+).• Doubled monthly Content portfolio revenues in six months (Aug’20 – Jan’21), and closed 2021 with 100%+ YoY growth (USD 2M+).• Grew average product engagement across Content portfolio by 2x via optimizing the complete funnel from acquisition to product engagement, improving content curation and employing retention strategies.• Delivered 100% growth in monthly Insurance portfolio revenues in 5 quarters resulting is 2x YoY (2021 vs 2022) growth in annual Insurance revenues (USD 2M+). • Launched an industry first lifestyle VoD product, WHATSIN (user research, branding, content – sourcing, creation, curation, ++)• Launched industry first Mobile Handset theft & breakage Insurance as well as Family/Group health insurance.

Lead a team (8) of program & partnership managers, digital marketers & startup accelerator manager responsible for designing & executing strategic partnership & programs including FMCG, development sector & the Startup ecosystem in Pakistan. Innovation was separated into a standalone portfolio in July 2020.KEY ACHIEVEMENTS• Business development & Program management of Telenor Pakistan’s Strategic Partnerships including EasyPaisa, Unilever Pakistan, Telenor Digital & World Bank amongst others.• Lead Telenor Pakistan’s Innovation portfolio consisting of Telenor Velocity (Startup Accelerator) & Activate (Design Thinking). Launched Telenor Velocity’s EdTech cohort consisting of 5 EdTech start-ups in 2020.• Planned & Executed a Design SPRINT with Easy Paisa to determine way forward w.r.t Easy Paisa in-app external product integrations. • Enabled EasyPaisa (Wallet) payment method in Telenor digital products including development of internal & external APIs• Locked & executed product bundling (Unilever product x Telenor Product) deals with Unilever Pakistan and distributed via established e-commerce players.• Trained 1000 Female’s as part of the World Bank’s GLWE (Girls Learn Women Earn) Program

The following are highlights of the value I’ve brought to the organization in my role as Product manager APIs:• Developed and implemented end-to-end API development & integration process governance in Telenor Pakistan.• Launched Industry first Mobile Data Plan in partnership with Android & Operator Store with Facebook.• Organised Pakistan’s first thought leadership summit on APIs’ – Digitizing Pakistan through API.

As Co-Founder Mobile Advertisement we were tasked with exploring & developing a new line of business for the organization. I along with the founder setup a whole team from scratch with two key sub units; a Digital marketing unit responsible for business development & operations of an agency, and a product organization, “startup”, tasked to develop an audio advertising platform aimed at disrupting the radio vertical on both listenership & revenue.I Lead & managed entire operations of the internal audio tech startup consisting of a cross functional team (8-10) of developers, designer, data analyst, growth, and content experts, tasked with developing, building and growing an audio ad-tech platform (advertisers, content publishers) and end user products. KEY ACHIEVEMENTS• Built and scaled an Audio ad-tech platform for IVRs, an IVR based audio product & an app using Design Thinking, LEAN & AGILE methodologies, achieving 3M Monthly Active Subscribers with an average engagement of 60+ minutes/month while generating PKR 20M revenue annually.• Developed and negotiated multiple business models with content partners coupling payouts with content quality measured via engagement. and technology partners across product lifecycle.• Built real-time & near real-time dashboards for product team, content creator/publishers as well as advertisers based on each type of users unique needs established via research (Design thinking methodology).• Collaborated with content creator and publisher network to develop engaging content based on data and insights generated from the audio platform.• Devised and deployed a content management and curation system for IVRs and App.• Managed the roadmap, prioritised product opportunities, and maintained existing features to drive goals & KPIs.

Roles: Corporate Entrepreneur, Consultant, Strategist, Design thinking evangelist, Change Agent, Coach, MentorThe I2CoP team was formed to identify, describe, and recommend to the company's C-level management initiatives and development of future capabilities, culture and innovation portfolio management within the context of digital transformation & disruptive innovation in light of mobile broadband launch and the threat from digital players. The following were highlights of the value I’ve brought to the organisation: Planned and organized the 3rd group-wide Innovation workshop to increase awareness about digital businesses and future capabilities. Trained senior managers on innovation methodologies and frameworks such as business model, design thinking, and lean start-up methodologies. Suggested leadership team to initiate adjacent business verticals for the achievement of digital transformation which resulted in establishment of three business streams – mAdv, IoT & mAgri Executed the 1st Innovation Culture survey based on MIT recommended methodology Facilitated internal ideation sessions, focus groups and other idea generation forums.

In this role, I was mainly responsible for mid-long term initiatives and developed the entire strategy for VAS & Digital services as well as worked on feasibilities of new business verticals in line with organization’s requirements. In addition, I was also tasked to develop go-to-market plans for key products to deliver a unique value proposition to customers, increase revenues and achieve competitive advantage.The following were highlights of the value I brought to the organisation in this role:• Devised and executed entire digital services and VAS strategy. Launched highest no. of product in a year resulting in 40% YoY revenue growth – highest ever Digital Services & VAS revenues (USD40M+).• Successfully launched Pakistan’s first internet-based music streaming service (Telenor Music) and DoB (Telenor Apps).• Acted as program manager for VAS steering committee & cross functional team tasked with increasing VAS penetration and revenues.• Led content and services workstream under the IFA (Internet for All) steering committee and delivered a roadmap of non-core products & services to be launched in order to grow internet adoption and usage.

Roles: Product Manager, Partnerships, P&LI joined Telenor Pakistan as Executive Music & Entertainment, and was responsible for SmartTunes (RBT) & a few music related services. I was promoted to Specialist in a year (2010) and to Assistant Manager Content & Digital services a year after that in 2011. These were all Product Management roles wherein I was responsible for the overall product P&L, growth & marketing, channel development (Customer care, S&D), UX/UI changes as well as future roadmaps. In addition, I was also responsible for defining Telenor Pakistan’s ambitions & strategy w.r.t content services as well as overall digital services & VAS.The following were highlights of the value I brought to the organisation in this role:• Headed a portfolio of PKR 3B (~USD30M) which was 7% to 10% of total company revenue in 2013 while on secondment for 6 months.• Delivered 30%+ YoY in assigned products & portfolios across 4.5 years.• Delivered 100%+ growth in SmartTunes (RBT) service revenue in first 18th months .• Accomplished highest revenues for cricket portfolio and established a significant yearly revenue stream from scratch.• Launched Pakistan’s first Fantasy cricket and Fantasy football services over mobile in 2010.• Rolled-out & scaled Telenor’s first Mobile games portal and Pakistan’s first free mobile life insurance, Telenor Mohafiz.• Established industry first consumer centric user engament based purging and subscription renewal policies.

I joined Ufone as an executive engineer immediately after my Masters degree in Telecom engineering and was promoted to senior executive a year later in 2005. Primary responsibilities included BSS NW design & dimensioning as well as capacity planning & provisioning. In addition, I was also responsible for preparation of monthly RF & BSS Expansion plans including technical requirements, cost estimations & BoQs, annual CAPEX & OPEX estimations for BSS & RF NWs, vendor proposal evaluations (technical & commercial) as well preparation os site acquisition & roll-out plans. Some of my key contributions during my time at Ufone included:• First ever development & implementation of departmental SOPs for the BSS Planning Department, as well as weekly BSS network reporting to higher management in Excel• Developed BSS & RF expansion proposal ordering templates in Excel• Played key role in Phase 5 (2005, awarded to Huawei) RFQ preparation, technical & commercial evaluation of vendor proposals for network expansion. Provided feedback to management on product portfolio, solution highlights, advantages/deficiencies and played primary role in price comparison and analysis.• Phase 5 BSS Network design & dimensioning, site acquisition & roll-out plans as well as capacity provisioning plans.