Atishi Pradhan

Atishi Pradhan Email and Phone Number

Brand & Communication Strategist | Visiting Faculty @ A Priori Consultants
Atishi Pradhan's Location
Delhi, India, India
Atishi Pradhan's Contact Details

Atishi Pradhan work email

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About Atishi Pradhan

Brand Nerd/ Brand Junkie/ Branding Enthusiast -- basically passionate about brands and brand building.Excited by the trifecta of digital, data & creativity – have the ability to bring to it a brand strategy understanding.Have a constant quest to explore, to reinvent, to grow.KEY AREAS OF EXPERTISE - THE CLASSICAL• Building Brands across diverse categories & strategic objectives - through inspiring and consistent positioning and comms• Launch strategies for Brands & Innovations, focussing on impactful market entry & growth• Envisioning Brand Architecture & Portfolio Planning for growth and consistency• Deep Understanding of Cultures and Consumers, across a multitude of cohorts & mindsetsKEY AREAS OF EXPERTISE - THE CONTEMPORARY• Delivering Integrated Communication over the entire consumer decision journey• Evangalising Mobile as a marketing tool• Appreciation of Data Analytics & Machine Learning• Application of Behavioural Science in Marketing & e-Commerce• Guiding Start-ups (all 3 happen to be in the B2B space)• - Tatras, an analytics start-up• - Mogae: as a CXO in a start-up: developing processes, systems, AOP, etc.• - Insorce, a banking tech start-up: Marketing plans & toolsTEACHING, TRAINING• For the last 8 years Visiting Faculty at IIM-A, IMT-Gh; Guest faculty at IIM-K, IIM-S, MICA, IIM-B• Empanelled as a reviewer with the Journal of Advertising Research• Certified by HBS through their seminar on Teaching with Cases in Dec 2019, at IIM-A• On screening juries for Effies India, Smarties - Global, APAC, India• Spearheaded numerous training w'shops in Planning, Presentation Skills

Atishi Pradhan's Current Company Details
A Priori Consultants

A Priori Consultants

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Brand & Communication Strategist | Visiting Faculty
Atishi Pradhan Work Experience Details
  • A Priori Consultants
    Senior Partner
    A Priori Consultants Jan 2020 - Present
    Gurugram, Haryana, In
    A Priori is a Delhi-NCR based marketing strategy consultancy. We work across a spectrum of clients, categories and marketing challenges. Whilst many of our consulting projects have been in India, our anchor client is a leading CPG company based in New York, for whom we have developed global strategies and growth plans.
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  • Indian Institute Of Management, Ahmedabad
    Visiting Faculty
    Indian Institute Of Management, Ahmedabad Jan 2016 - Present
    Ahmedabad, Gujarat, In
    Conduct a course in Mobile Marketing -- an elective for PGP IIs -- that I designed with a co-faculty, and that we end up updating nearly every year, given how dynamic this field is.Started off as Guest Faculty in 2014, taking a few lectures in a course on advertising -- which then evolved into an independent course.Apart from this, am also regular visiting faculty at IMT Ghaziabad & IIM-Kozhikode, and have occasionally been guest faculty at IIM Sambalpur and MICA
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  • Journal Of Advertising Research
    Reviewer
    Journal Of Advertising Research Feb 2018 - Present
  • Wunderman Thompson
    Global Planning Director
    Wunderman Thompson Jul 2015 - Feb 2022
    New York, Ny, Us
    Global planning head (4 years) on Radiant, a laundry positioning/brand for Unilever, across countries as diverse as Brazil, South Africa, Thailand and of course India. It was challenging to develop a positioning and communication idea that could successfully span such diverse geographies, so getting under the skin of consumers and unearthing the common universal truth was such a reward.Was also Planning Head for Unilever in South Asia, doing some fundamental back-to-basics work on both Sunsilk and Lux.And a really action-packed 3 years as Planning lead for Pepsico foods in India -- part of some great work such as the Smiles campaign for Lay's, the back-to-the core positioning of Kurkure, and the various launches of new sub-brands and variants. Including the first steps in creating digital strategies across all the brands
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  • Tatras Data
    Consultant, Head Of Strategy
    Tatras Data Nov 2015 - Mar 2019
    Mount Pleasant, South Carolina, Us
    Developed strategy and solutions for brands and businesses that we pitched to -- how predictive analytics and machine learning can improve marketing.Also helped develop the business strategy & plan for Tatras itself.
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  • Cheil India Pvt. Ltd.
    Chief Strategy Officer
    Cheil India Pvt. Ltd. Dec 2013 - May 2015
    Gurugram, Haryana, In
    Oversaw both the mainline planning team, as well as the digital planning team.With Samsung as the lead client (and parent company), this meant creating integrated services and solutions across the entire Consumer Decision Journey.– ATL solutions, Digital solutions, Digital Media planning, Enterprise Business communication, CRM, Activations, Events, Visual Merchandise Management & Retail roll-out.
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  • Mogae Media
    Chief Strategy Officer
    Mogae Media Feb 2012 - Oct 2013
    My dive in to new media!Mogae Media is/was the sole and exclusive partner of Airtel for monetising all its consumer apertures across three screens: mobile, broadband (PC), DTHThe role involved designing and creating end-to-end mobile advertising solutions for clients, including analytics, strategy & creative execution.The most innovative of these was strategizing and piloting what went on to become HUL's award-winning Kan Khajura Tesan, the mobile radio for the media dark markets of rural Bihar and UP.And as a CXO, was also responsible for recruitment (nearly 30 marketing executives), putting in place processes, and monthly updates to the VC partner.
  • Contract Advertising
    Sr Vp And Regional Planning Director - Delhi & South
    Contract Advertising Jan 2006 - Feb 2012
    Mumbai, Maharashtra, In
    Contract is an independent creative agency in the (J)WT group, in the Top 10 in India in those years.In the five years from 2006-2011 the Delhi office grew exponentially, tripling its revenues -- Winning prestigious new business such as Whirlpool, Del Monte, SpiceJet, Google, Huawei, Lava mobiles etc etc.-- And creating iconic positioning and campaigns for Domino's ('Khushiyon ki Home Delivery'), NIIT, Dabur, and many more.
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  • Jwt
    Vice President, Account Planning
    Jwt Jan 2003 - Dec 2005
    New York, Ny, Us
    Some memorable strategies from these 3 years:- Relaunching and repositioning Horlicks -- pivoting to target children instead of moms, bringing the element of taste back in to the brand promise (the iconinc 'Epang Opang' campaign) -- that turned around the brand's decline.- Developed entry-point pricing strategy for Pizza Hut, with the Rs.50 pizza
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  • Home
    Stay At Home Mom
    Home 1999 - 2002
    First-hand consumer understanding of housewives, mothers, mothers-in-law, and bringing up young children.Kept in touch by doing independent projects, as also a stint as a consultant with Euro RSCG Bangalore
  • Indian Institute Of Management, Bangalore
    Guest Faculty
    Indian Institute Of Management, Bangalore 2001 - 2001
    Bangalore, Karnataka, In
    My first foray in to academia -- helping the institute revive the fundamental WAC course (Written Analysis and Communication).As well as teach Managerial Oral Communication as a workshop module.
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  • Jwt
    Account Planning
    Jwt May 1988 - Aug 1998
    New York, Ny, Us
    10 glorious years, when (J)WTs Delhi & Bangalore offices were at their prime. Got to work on so many categories and brands, and help shape their positioning -- and got to learn learn learn from some of the best and brightest names in advertising and marketing.
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Atishi Pradhan Skills

Strategy Customer Insight Brand Management Marketing Strategy Brand Architecture Market Research Brand Development Business Development Analytics Digital Strategy Business Strategy Integrated Marketing Mobile Marketing Digital Marketing Media Planning Strategic Communications Competitive Analysis Public Relations Product Management Segmentation Online Advertising Marketing Research Communications Strategy Product Marketing Strategic Planning Consumer Insights

Atishi Pradhan Education Details

  • Indian Institute Of Management Ahmedabad
    Indian Institute Of Management Ahmedabad
    Systems
  • St. Stephen'S College, Delhi
    St. Stephen'S College, Delhi
    Physics
  • Modern School, Barakhamba Road
    Modern School, Barakhamba Road

Frequently Asked Questions about Atishi Pradhan

What company does Atishi Pradhan work for?

Atishi Pradhan works for A Priori Consultants

What is Atishi Pradhan's role at the current company?

Atishi Pradhan's current role is Brand & Communication Strategist | Visiting Faculty.

What is Atishi Pradhan's email address?

Atishi Pradhan's email address is at****@****ail.com

What is Atishi Pradhan's direct phone number?

Atishi Pradhan's direct phone number is (888) 450*****

What schools did Atishi Pradhan attend?

Atishi Pradhan attended Indian Institute Of Management Ahmedabad, St. Stephen's College, Delhi, Modern School, Barakhamba Road.

What are some of Atishi Pradhan's interests?

Atishi Pradhan has interest in Environment, Education, Children.

What skills is Atishi Pradhan known for?

Atishi Pradhan has skills like Strategy, Customer Insight, Brand Management, Marketing Strategy, Brand Architecture, Market Research, Brand Development, Business Development, Analytics, Digital Strategy, Business Strategy, Integrated Marketing.

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