Atish Udayashankar
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Atish Udayashankar Email & Phone Number

Marketing Leader | Growing Business Revenue | Ex - Razorpay, Thrillophilia, founder @ Skapari at EpicommStrat
Location: Bangalore Urban, Karnataka, India 7 work roles 1 school
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Role
Marketing Leader | Growing Business Revenue | Ex - Razorpay, Thrillophilia, founder @ Skapari
Location
Bangalore Urban, Karnataka, India

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Atish Udayashankar is listed as Marketing Leader | Growing Business Revenue | Ex - Razorpay, Thrillophilia, founder @ Skapari at EpicommStrat, based in Bangalore Urban, Karnataka, India. AeroLeads shows a matched LinkedIn profile for Atish Udayashankar.

Atish Udayashankar previously worked as Marketing at Epicommstrat and Director of Growth at Nova Benefits. Atish Udayashankar studied at Pes University.

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EpicommStrat

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Profile bio

About Atish Udayashankar

I am an experienced marketing leader and former founder with over a decade of driving significant growth in fintech, travel, e-commerce, and SaaS industries. I have a proven track record in building and managing high-performing teams, executing strategic marketing plans, and delivering substantial revenue growth. With expertise spanning digital marketing, performance marketing, brand marketing, content marketing, and product marketing, I have consistently generated impactful results, including multiple millions of dollars in business growth.As Director of Growth at Nova Benefits, I developed and executed demand generation strategies, leading to a 300% increase in marketing qualified leads (MQLs) and boosting the sales pipeline to millions (USD) in a few quarters through effective account-based marketing (ABM) and lead generation techniques. My role also involved content marketing and creating high-impact white papers and case studies, which significantly increased lead generation and secured multiple deals over USD 30K each.At Razorpay, as Associate Director of Marketing, I led the go-to-market efforts for the RazorpayX business unit, managing a million dollar annual budget and delivering several millions in payout volume. My strategic leadership in performance marketing, content marketing, SEO, & brand development was instrumental in several GTM launches and increasing monthly users across the product suite. I also spearheaded the launch of the small business neobanking report in collaboration with the global data firm, IDC, securing top-tier media coverage and achieving over 50 million impressions.In my role as Founder & CEO of Skapari, a digital marketing agency, I partnered with over 20 brands across various industries. An example of B2B marketing was when we generated over USD 6 million in deal value for a Big Data & AI firm targeting Fortune 1000 companies. On the B2C side, we were involved in scaling an e-commerce brand to over 100,000 monthly visitors & 100+ daily sales. On the content marketing front, we produced India’s first deep tech startup podcast, establishing thought leadership in the industry. As a Digital Marketing Manager at Stayzilla and Thrillophilia, I executed comprehensive digital (email, social media, SEO, content) and performance marketing campaigns, significantly increasing website traffic, lead volume, & brand visibility.Throughout my career, I have demonstrated exceptional skills in strategic resource planning, demand generation, content creation, community engagement, & driving business growth.

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EpicommStrat
Epicommstrat
Marketing Leader | Growing Business Revenue | Ex - Razorpay, Thrillophilia, founder @ Skapari
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7 roles

Atish Udayashankar work experience

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Marketing

Current

- Launched & expanded the e-commerce division of a children's shoe brand, driving a 200% increase in monthly revenue.- Led a brand refresh for a personalized decor brand, resulting in a 150% increase in return on ad spend (ROAS) within 30 days.

Jul 2023 - Present

Director Of Growth

Bengaluru, Karnataka, In

- Developed & executed demand generation strategies, including account-based marketing (ABM) targeting senior HR decision makers like HR heads & CHROs, with an 8-member team.- Achieved a 300% increase in marketing qualified leads (MQLs) & a 200% increase in sales qualified leads (SQLs), boosting the sales pipeline to over several million dollars in two quarters.- Created high-impact white papers & case studies, doubling lead generation & securing multiple 5-figure (USD) deals.- Integrated marketing automation tools, reducing manual workload by 75% and enhancing campaign efficiency.- Drove a 300% increase in MQLs for the B2B2C personal insurance product line (NovaX) through targeted email and event marketing.

Nov 2022 - Jul 2023

Associate Director, Marketing

Bangalore, Karnataka, In

- Led the marketing strategy & go-to-market (GTM) efforts for the Current Accounts & Payroll business unit (RazorpayX) in collaboration with business & product teams.- Built a high-performing 10-member marketing team across performance, content, SEO, and brand functions.- Managed a USD 1 million annual budget, optimizing resources for paid and brand campaigns.- Delivered millions (USD) in payout volume by developing & implementing predictable, scalable marketing funnels for Current Accounts and Payroll products.- Led the complete repositioning of the brand RazorpayX, creating compelling messaging derived from in-depth customer insights.- Launched the inaugural small business neobanking report in collaboration with IDC, achieving 50+ million impressions & securing coverage in top national business & finance media outlets.- Executed multiple product GTMs, paid marketing campaigns, events, and educational initiatives in partnership with product, sales, strategy, & design teams.- Acquired over 15,000 attendees for the annual fintech conference, FTX.

Sep 2020 - Aug 2022

Founder & Ceo

Founded & bootstrapped a digital marketing agency, partnering with 20+ brands across various industries including e-commerce, ed-tech, venture capital, SaaS, & data analytics.- Generated over USD 6 million in deal value for a Big Data & AI firm targeting US based Fortune 1000 companies with revenues exceeding USD 1 billion.- Scaled an e-commerce phone case brand to 100,000+ monthly visitors & 100+ daily sales within two months.- Tripled qualified leads while reducing cost-per-lead by 20% YoY for a boutique international internship placement firm.- Produced & launched India’s first deep tech startup podcast for a venture capital fund, establishing industry thought leadership.- Increased organic reach by 2.2x & engagement by 1.4x for a leading NITI Aayog funded incubator- Designed & launched the official online store of a world-famous kids' edutainment character (2M+ YT subscribers), with its brand positioning, messaging, & GTM strategy

Jun 2016 - Jul 2020

Digital Marketing Manager

Chennai, Tamil Nadu, In

- Designed & executed a USD 300K performance marketing campaign, for the brand relaunch, significantly enhancing brand visibility & market penetration.- Built the Stayzilla Explore content property from scratch, achieving 1 million+ monthly visitors in 2.5 quarters through strategic content creation and search engine optimization (SEO).- Developed engaging content, including quizzes, articles, and videos, resulting in 100% organic growth and a 2x increase in engagement.- Ran Facebook campaigns to generate brand awareness and app downloads.- Conceptualized and ran Twitter campaigns, generating over 1 million impressions.- Executed ATL activations, including bus shelter activations across Bangalore.- Strategized & executed online marketing for Stayzilla’s sponsorship of IndiBlogger, Enchanted Valley Carnival, Lonavala, & Sunburn Goa.- Conceptualized & executed creative on-ground installations at events, such as the ‘Stayzilla Maze,’ engaging over 10,000 people.

Feb 2015 - Feb 2016

Digital Marketing Manager

Jaipur, Rajasthan, In

- Led a team of 9, including content writers, marketers, and a design expert.- Increased daily website traffic by 7x and daily SEO traffic by 8x within 1.6 years.- Boosted daily leads by 10x through implementing various SEO and social media strategies.- Grew Facebook following by 115% and increased engagement ratio by 5x.- Took over content generation, increasing monthly writing capacity by 5x.- Produced the company's most viral content to date, "50 Places to Visit in India Before You Turn 30," garnering 1 million views and 145k shares.- Assisted in recovering the website from the Google Panda Penalty.- Played a key role in redesigning the Thrillophilia website, from wireframing to UI/UX elements.- Collaborated closely with the technology team to optimize the website, increasing leads and conversions.

Jan 2013 - Jan 2015

Mobile Application Developer

Nokia Developer

- Designed & developed a mobile gaming application -'TickleBee'- using the Qt framework- Garnered 150,000+ downloads on the Nokia Store

May 2011 - Jun 2012
1 education record

Atish Udayashankar education

  • Pes University
    Pes University
FAQ

Frequently asked questions about Atish Udayashankar

Quick answers generated from the profile data available on this page.

What company does Atish Udayashankar work for?

Atish Udayashankar works for EpicommStrat.

What is Atish Udayashankar's role at EpicommStrat?

Atish Udayashankar is listed as Marketing Leader | Growing Business Revenue | Ex - Razorpay, Thrillophilia, founder @ Skapari at EpicommStrat.

Where is Atish Udayashankar based?

Atish Udayashankar is based in Bangalore Urban, Karnataka, India while working with EpicommStrat.

What companies has Atish Udayashankar worked for?

Atish Udayashankar has worked for Epicommstrat, Nova Benefits, Razorpay, Skapari, and Stayzilla.

How can I contact Atish Udayashankar?

You can use AeroLeads to view verified contact signals for Atish Udayashankar at EpicommStrat, including work email, phone, and LinkedIn data when available.

What schools did Atish Udayashankar attend?

Atish Udayashankar studied at Pes University.

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