I am an experienced marketing leader and former founder with over a decade of driving significant growth in fintech, travel, e-commerce, and SaaS industries. I have a proven track record in building and managing high-performing teams, executing strategic marketing plans, and delivering substantial revenue growth. With expertise spanning digital marketing, performance marketing, brand marketing, content marketing, and product marketing, I have consistently generated impactful results, including multiple millions of dollars in business growth.As Director of Growth at Nova Benefits, I developed and executed demand generation strategies, leading to a 300% increase in marketing qualified leads (MQLs) and boosting the sales pipeline to millions (USD) in a few quarters through effective account-based marketing (ABM) and lead generation techniques. My role also involved content marketing and creating high-impact white papers and case studies, which significantly increased lead generation and secured multiple deals over USD 30K each.At Razorpay, as Associate Director of Marketing, I led the go-to-market efforts for the RazorpayX business unit, managing a million dollar annual budget and delivering several millions in payout volume. My strategic leadership in performance marketing, content marketing, SEO, & brand development was instrumental in several GTM launches and increasing monthly users across the product suite. I also spearheaded the launch of the small business neobanking report in collaboration with the global data firm, IDC, securing top-tier media coverage and achieving over 50 million impressions.In my role as Founder & CEO of Skapari, a digital marketing agency, I partnered with over 20 brands across various industries. An example of B2B marketing was when we generated over USD 6 million in deal value for a Big Data & AI firm targeting Fortune 1000 companies. On the B2C side, we were involved in scaling an e-commerce brand to over 100,000 monthly visitors & 100+ daily sales. On the content marketing front, we produced India’s first deep tech startup podcast, establishing thought leadership in the industry. As a Digital Marketing Manager at Stayzilla and Thrillophilia, I executed comprehensive digital (email, social media, SEO, content) and performance marketing campaigns, significantly increasing website traffic, lead volume, & brand visibility.Throughout my career, I have demonstrated exceptional skills in strategic resource planning, demand generation, content creation, community engagement, & driving business growth.