Atiya Frederick Email & Phone Number

*Direct PBS General Audience publicity campaigns for primetime priority programs, PBS digital initiatives and PBS Education with oversight of communication strategies, publicity materials and agency staff resources. *Engage thought leaders and key strategic partners both inside and outside the organization to develop campaigns and narratives that help tell the “PBS story,” raise PBS’ institutional profile and position the company as a forward-thinking media organization. Work closely with colleagues in PBS programming, marketing, education, social and digital, as well as with program producers and partner agencies to develop and execute multi-faceted campaigns to support audience engagement and drive tune-in. *Develop and edit press materials for direct to PBS programming, including but not limited to, PR plans, press releases, talking points, backgrounders and executive biographies.*Oversee the management of speaking opportunities for PBS senior executives to position them as thought-leaders in the media industry. Develop speeches, remarks and presentations for major conferences and events as needed.*Direct all aspects of publicity and promotion for the Webby-Award nominated PBS Online Film Festival, which has amassed more than six million views over the past five years and PBS Digital Studios, PBS’ YouTube channel which includes more than 60 web-original series in its growing portfolio of shows. The PBS Digital Studios network currently has more than 11.5 million subscribers and has generated more than one billion views to date. Shows included in the network are the recipient of multiple Webbys, Tellys and Mashies. *Collaborate with team members to build and implement PBS’ presence at key industry events including the bi-annual Television Critics Association Press Tour, RealScreen, VidCon and other events including screenings, premiere events and panels.

*Served as an integral player in the development and implementation of cross-platform integrated public relations, social media and marketing campaigns to support the telling of the PBS KIDS brand story. *Helped to establish a unique voice for PBS KIDS in the children’s entertainment landscape and position PBS KIDS as an innovative and trusted source of high-quality, educational children’s content. *Created and edited original communications materials, including press releases, talking points, fact sheets, PR plans, blog posts and social media messaging to extend the reach of PBS KIDS’ broadcast and digital content, characters and mission. *Created template communications material and social media messaging for more than 350 member stations to support local initiatives in building the PBS KIDS and PBS Education brands in local markets. *Managed relationships with outside vendors and senior internal staff in the execution of Satellite Media Tours, including message development.*Collaborated with team members to build and implement PBS KIDS' presence at the Television Critics Association Press Tour. *Oversaw the public relations strategy and execution for PBS LearningMedia, PBS' education service for pre-K through 12th grade teachers. *Managed the development and execution of the national social media strategy for PBS KIDS. Acted as lead on all PBS KIDS social media accounts to build PBS KIDS’ social media presence across platforms and establish a PBS KIDS social media voice resulting in the following increase in followers from Aug. 2014 to Feb. 2015: Facebook: 20.07%; Twitter: 23.36%; Google+ Circlers: 65.34%; Instagram: 86.7%; and Vine: 47.33%. Also assisted in the launch of a dedicated PBS KIDS YouTube Channel during that time.

*Oversaw the public relations and communications strategy for more than 370 DoubleTree by Hilton properties globally and more than 215 Embassy Suites Hotels nationwide.*Served as primary day-to-day agency contact for DoubleTree and Embassy agency partners (3 agencies total) including first review of all agency materials, leading status meetings and managing overall project trackers. *Led the planning and execution of several large-scale national and international integrated marketing campaigns for DoubleTree and Embassy to support the overall brand strategy and enhance the consumer reputation of the brands globally. Served as primary internal project manager overseeing the coordination of public relations strategies and tactics to generate consumer awareness, publicity and increased consumer media impressions.*Managed cross-department coordination with various internal stakeholders. *Worked in collaboration with the social media team for DoubleTree and Embassy to provide compelling and engaging content to share across all social media platforms. Reviewed and approved social media messaging as it relates to crisis management.*Reviewed and edited locally created press releases and media materials to ensure correct inclusion of core information and adherence to strict brand standards. Provided tools, resources and best practice guidelines to hotel teams and monitored for successful implementation.*Acted as primary contact for media inquiries and secondary media contact for interviews with the global heads of Embassy and DoubleTree. Reviewed and responded to all media requests for assets or information on a continuous basis. Ensured that all DoubleTree and Embassy press materials were updated regularly. *Managed DoubleTree and Embassy Global Media Centers, including the creation of materials and fact sheets.Managed necessary updates to property profile pages and imagery.

*Collaborated with team members globally to develop national and international PR campaigns, messaging and deliverables reaching over 30 million people every year.*Managed the Press Room and content on multiple show websites using CMS and SharePoint*Responsible for overseeing the day-to-day execution of PR strategies throughout North America, Canada, Mexico, Europe, Australia, Japan and Latin America. *Coordinated between six teams of regional PR professionals consisting of over 200 promoters and local publicists. Made recommendations and provided guidance on PR policies and procedures to promote awareness in accordance with Disney corporate brand and style guidelines.* Managed PR show budgets for assigned tours. *Planned, coordinated, and managed media training events for Disney On Ice and Disney Live performers, staff, and crew.*Oversee the coordination of interview scheduling between performers, skaters and creative team members and local press outlets.*Assisted in the coordination and on-site management of creative shoots and national TV appearances—including work with Live with Regis and Kelly!, Good Morning America, The Disney Channel, ABC Family and Chukyo on location in New York, Los Angeles, Toronto, England and Brazil (Not Inclusive)*Drafted compelling national press materials (including media alerts, performer bios, show messaging etc.) to support marketing and public relations efforts. *Developed and manage branded social media initiatives for Facebook, Twitter, YouTube and Instagram as a member of the Disney On Ice and Disney Live Social Media Team.*Collaborated as a member of the Disney brand management team to develop national and international promotions, PR and marketing strategies to increase brand awareness, consumer engagement and reinforce the core Disney brand attributes.*Monitored and responded to media requests.*Assisted with media monitoring when necessary and distributed report to Feld executives.

* Created, maintained and distributed advertising and collateral deliverables for print, broadcast, and digital media for Disney Live, Disney On Ice, and Ringling Bros. and Barnum & Bailey® events * Managed each job from start to finish walking it through the workflow process. Responsible for juggling multiple projects simultaneously* Used creative solutions to fulfill short notice marketing and advertising obligations under pressure on a continuing basis * Settled the marketing and advertising budget for every show engagement in assigned territory

* Served as a front line customer service agent to ensure that all theater patrons had an enjoyable experience* Supervised front-of-house staff and maintained the appearance of the theater* Assisted the box office manager and stage manager as needed

* Promoted twice in 18 months as a direct result of voluntarily taking on additional projects and increased responsibility* Served as a front-line customer service agent overseeing the registration and payment process for all events and programs, with attendance ranging from 50 to over 600 attendees* Negotiated and managed room blocks and transportation contracts* Contributed to the development and selection of on-site branding materials and managed the marketing and promotional items used to help recruit new students* Established and maintained a network of relationships with vendors to support events*Organized and managed the annual service project consisting of approximately 450 volunteers* Aided in the recruitment of over 50,000 new students in the ’06-’07 calendar year* Managed program interns

* Spearheaded the organization and execution of special events to drive branding and awareness* Worked independently to create a variety of communication materials* Developed a broad spectrum of PR strategies to secure optimum media placement * Pitched the media and secured full stories in Billboard Magazine and the Military Press

*Coordinated and managed on-site promotions at 50+ promotional events including concerts, film screenings, large station events and sales appearances to drive public awareness and create a personal connection with over 4.1 million listeners in the DC metro area.

* Organized and managed the mailing and distribution of thousands of advance film screening passes to local businesses and community organizations* Maintained media lists and served as the primary press/media contact at approximately 30 local movie screenings and promotional events * Responsible for creating daily reports consisting of press clips and film reviews from the DC metro area and distributing them to all major film studios (Universal, Paramount, 20th Century Fox, etc)* Actively built and maintained relationships with local DC press, media and promotional partners

M.A., Media Studies, 3.9

Courses of Interest: The Producers Craft (Script Analysis and Scheduling, Rights& Acquisitions, Media Law, Budgeting and Post Production).

B.A., Marketing And Sports & Event Management, Cum Laude

Business Administration