Mark Atkinson Email & Phone Number

Australia

Promoted to lead the health, safety, and human performance solutions across APAC, integrating efforts with business development, product management, and R&D.Delivered millions in new, renewal and R&D revenues and broader commercial value in a complex but hugely purpose-driven market (enterprise and public health and human performance).Driven projects and specialist services for enterprise, government, sports, education and small business partners totalling more than 5000 users and large internal/external teams of multi-level and disciplinary specialists and generalists.Key accounts and partners have included; Qantas Group, Visy, Royal Melbourne Institute of Technology, Australian Defence Force, Queensland Police, US Department of Defence, Singapore Police and Armed Forces, AFL, NRL, Football Australia, Rugby Australia, Scots College.

Greater Sydney Area

Promoted to lead the technical strategy, implementation and support of Sparta Software solutions and services in APAC across Health, Sport, Government, Education and Research verticals. This role also involves strategic support globally to Sparta Software’s Education and Research and Development departments with collaboration across business development, customer success, product and marketing.

Greater Sydney Area

Performance and applied science services across Health, Sport, Government, Education and Research to improve movement health related customer success, research and development.

Bucharest, Romania

Responsible for the combined on-field and off-field performance, well-being and commercial strategy for a newly launched football franchise. Led the organisation from a Season-1 66% win: loss to a season-2 88% win: loss before COVID-19.Reviewed and streamlined administrative and legal processes resulting in cost savings and improved organisational alignment, clarity and security. Turned a group of strangers and individuals into a professional team and organisation through strategic culture and wellbeing initiatives e.g. The BU Way and Just BU. Accelerated player-coach development by developing technologies and partnerships with industry, governing bodies and local expertise.Established a player and staff talent pathway resulting in a Romanian U19 Championship and transition of players and coaches into the professional 1st Team.

Managed the delivery of the national Talented Developing Player Project and implemented research and innovations across England Rugby's regional academy system as part of a multi-institution research partnership with the University of Bath and Leeds Beckett University. Collaboratively developed and evaluated a bespoke, App-based athlete monitoring and injury surveillance system (Elite Player Development - EPD App).Produced a multi-level research proposal and implementation strategy that resulted in a 96% EPD App athlete participation rate (Reach) across the partnering national regional academies.Developed resources, feedback channels, multimedia and management systems that resulted in a 78% athlete adoption rate of the EPD App. Acquired key knowledge and feedback on facilitators and barriers to implementation.

Bath, England, United Kingdom

Produced high-quality research, engaged research stakeholders and delivered innovations impact within sports injury prevention and performance.Literature Review into best practice quantification, capture, development and implementation of remote-athlete monitoring and injury surveillance.Developed an evidence-based approach to the multi-level development and implementation of research innovations using intervention mapping, complexity theory and implementation science.Successfully applied mixed method approaches, an evidence-based assessment tool and an established public health framework (RE-AIM) to evaluate research outcomes and innovations impact.Knowledge translation; MSc Sports Science Unit Tutor, BSc Strength & Conditioning Unit Coordinator.

End-to-end professional services delivery focusing on performance innovation, talent development and multi-level implementation to an increasingly diversified private, public and community-based portfolio.KOORA Sports Management: Developed UK/EU/Middle East sports management and entertainment contacts. Supported company launch and acquisition of foundational clients (1x Premier League and 2x Romanian U21 athletes, 2x Romanian Football Clubs)TODAQ: Developed a global information technology network. Establishing a strategy for a block-chain-based Athlete Passport and Community Membership e-wallet.SCHUHKRAFT DWC-LLC: Global sport, entertainment, business and political network. Provide specialist advisory services that have resulted in multiple commercial ventures e.g. Bucharest Utd FC.Jamie Barrow: Supported a British Snowboard Speed WR 152km/h.John East (Theatre Director): Personal and professional development system.

Farleigh House, Farleigh Hungerford, United Kingdom

Starting in a Sports Science, Strength and Conditioning role, I was promoted to lead the combined on-field and off-field academy talent ID, holistic development, and transition. I supported the senior High-Performance team and technical coaches across Strength and Conditioning and Sports Science.Awarded highest Academy category 2014-16 through the Academy Audit, resulting in highest funding. A-league Champions (2014), Aviva Premiership, Amlin Cup Runners-Up (2015).Identified, verified and supported the development and transition of numerous players and staff who now perform at a national and international level.Led, successfully engaged and aligned stakeholders through innovative networking, feedback and education channels; Coach and School Development Program, Internships, and sponsored Conferences.Led and successfully improved talent ID and development outcomes through innovation; Bath Academy Growth and Maturation Project, and integrated Performance Lifestyle Program.

Melbourne, Australia

Developed and delivered lessons, training, mentorship and assessment to future personal trainers and fitness business leaders.Victorian course coordinator of the year 2012. Successfully developed, managed, assessed and transitioned staff and 100s of students through Cert IV Personal Training, Training and Assessment, Senior First Aid and Business Management courses both online and face-to-face.

Melbourne, Australia

Experience across athletic development, sports science and coaching settings delivering assessment, training and education services to a broad range of community and semi-professional sporting teams and organisations.A part of the multi-disciplinary team that established the first formal physical development, testing and diagnostics programming to support the professional Australian Football League referees.A member of the Oakleigh Chargers Football Club (2009-11) in the AFL Victoria TAC Cup competition. A part of the support team that developed and transitioned an unprecedented 15-players into the AFL in the 2010 and 2011 Drafts.Other projects and programs included:* Impact Football Solutions (Australian Football Consultancy)* St Mary's Football Club (Australian Football - VAFA)* Beverley Hills Junior Football Club (Australia Football)* Old Brighton Grammarians Football Club (Australian Football - VAFA Div. 1)* Lower Plenty Football Club (Australian Football - NFL Div. 2)* Yarra Valley Junior Football League (Australian Football VIC Metropolitan representative league)

Melbourne, Australia

Produced peer-reviewed research, engaged research stakeholders and delivered innovations impact within human movement as part of an interdisciplinary department to complete my Research Honours Degree.Key Relationships, Results and Innovations:* Literature Review into agility and change of direction in sport.* Utilised GPS and accelerometer technologies and associated data to evaluate movement patterns and establish a continuum for agility and change of direction movement.* Recruited, coordinated and engaged elite sport and general public participants in ethical research.

Melbourne, Victoria, Australia

Occupational Health Assessment, Education, Behaviour Change and Personal Training services with a leader in effective workplace health, wellness and injury prevention solutions.

Master Of Philosophy - Mphil, Epidemiology, Injury Prevention And Technology Integration

Thesis titled: Developing, implementing and evaluating a smartphone application for remote-athlete monitoring and injury surveillance.

Honours Research Degree, Biomechanics

Thesis titled: Determining Physical and Physiological Demands of Closed Agility Drills for Programming and Return to Play

Bachelor’S Degree, Exercise And Sports Science

Physiology, Psychology, Biomechanics, Skill Acquisition, Coaching and Sports/Health Sociology