Mark Gilbert Email & Phone Number

Detroit, MI, US

Brighton, Michigan

Greater Detroit Area

Lawrenceville, Georgia

Marketing and promotional planning of wireless accessory products for Cricket Wireless. Includes day-to-day management of B2B retail customer marketing solutions, packaging development, tracking sales performance, monitoring eCRM programs and reporting KPIs to management.

Alpharetta, Georgia

Responsible for the operational management of Verizon Wireless affiliate marketing program. Includes overseeing execution of paid media placements with key publishers in the affiliate channel and tracking KPIs through anaylsis and reporting of Commission Junction sales data.

Create product solutions and positioning plans including the provisions for project timelines, projected revenues/expenses, and ROIAnalyze advertising trends and provide consumer insights to increase market opportunities for YP Digital productsWork with ATT interactive group in development of online vertical productsDevelop marketing proposals for major.

Principle owner of a business development and consulting agency. Disciplines include; marketing strategy, coaching/mentoring, creative campaign development, interactive marketing, and promotion design/execution. Industry focus: energy, health care, computer technology and real estate services.

Established new business that provided on-line CRM programs for clientsDeveloped media strategies that measured the success of marketing programs Produced alternative media programs that generated customer retention

Launched successful marketing and promotional campaigns for retail branding purposesEstablished integrated diversity campaign to grow African-American and Hispanic business by 20% over a two year periodDeveloped new on-line interactive website to increase consumer prospects for clientsResponsible for media and creative budgets exceeding $130M2003.

Developed media strategies and promotional execution of BMW regional marketing programs including "Drive for the Cure" promotion. Established budget controls to ensure tracking of all appropriate media and creative programsManaged the execution of new creative and promotional programs for individual clients based on market and competitive analysisOversight.

Liaison between Ford Motor Company regional office and J. Walter ThompsonResponsible for the day-to-day management of marketing and promotional initiatives for the SoutheastDeveloped presentation of creative, media, promotion and merchandising elements Managed and executed on-site promotional programs for clients

Bs, Marketing

Activities and Societies: VP, Society for the Advancement of Management, 1987 Member, Ferris State University Advertising Advisory.

Education record