• Global PR lead and main point of contact for Shred-it. • Manage the brand's global PR reputation and proactive and reactive PR program/plan, including crisis/issues management. • Plan, develop, and implement of internal communications.• Manage the Social Media strategy and program. • Build content/video assets for various marketing initiatives including social media. • Ensure brand compliance across the entire company.Accomplishments:- Secured top-tier North American wide press coverage for Shred-it’s largest annual sponsorship event (“Good Riddance Day”) in conjunction with the Times Square Alliance in New York City during New Year’s Eve festivities, resulting in over 500 media stories.

• PR lead and only media spokesperson for the LG brand in Canada.• Managing proactive/reactive media/public relations for the brand.• Offering strategic counsel to various lines of business on effective PR programs.• Broad rapport with reporters/media of various industries: National/Local outlets, Tech, Home & Design, Lifestyle, Luxury, Travel/Hospitality, Niche/trades, blogger/influencers.• Writing/editing: press releases, key messages, presentations, speaking notes for execs.• Experienced media training coach; subject matter expert roster management.• Relationship liaison to top-tier partners: Maple Leaf Sports & Entertainment and the Montreal Canadiens Hockey Club. Accomplishments:- 200% increase in Canadian media impressions for LG Canada at this year’s Consumer Electronics Show in Las Vegas compared to last year, by giving Canadian media exclusive access, on-camera interviews and personalized booth walkthroughs.

• Managing day-to-day media requests – speaking to all matters related to BCE • Offering strategic counsel to various lines of business on effective PR programs• Building relationships with reporters: niche/industry/trades/blogger, national/local• Writing/editing: press releases, key messages, presentations, speaking notes for Execs• Brand Management: new product/service launches, media events• Media trainer; interview roster managementAccomplishments:- Reduced volatile media requests by 80% by speeding up response times and nurturing better relationships with reporters, to create informational stories or clarifying the issue.- Received massive media coverage (maximizing Clara Hughes’ media exposure) during the 18-hour window of the first-ever Bell Let’s Talk Day which raised $3.3M for mental health.- Secured first competitor media story (on 680 News - Rogers) for Bell Let’s Talk Day in 2013, by connecting them to the root of the cause and looking beyond the rivalry.

• Managing any/all external requests across Canada (national/local media outlets)• Corporate spokesperson for the company: going on-air/on-camera• Corporate Communications: press releases and other communications tools• Issues & Crisis management: union issues, operations, policy changes• Public Affairs (including Governmental Relations)• Hollywood North requests (TV/Movie production)• Event Management: product launches, press conferencesAccomplishments:- Designated as 1 of only 3 key media spokespeople who spoke for Canada Post nationally.- Awarded 2007 Guinness World Record as part of the launch of the 25th Anniversary of the Santa Letter Writing Program