Andrew Taylor Email & Phone Number

Phoenix, Az, Us

Mesa, Arizona, Us

Driving B2B SaaS marketing growth for companies like: Cavallo, Digital Wildcatters, EnquireLabs (acquired by Fairing), HackerOne, HG Insights, Hyperscience, Infinite Blue, Maiden Century, Moonworkers, Reputation, ScanPay, Stauffer's Towing, Viably, WorkFusion, and ZeroStorefront (acquired by Thanx).Marketing coaching for early-stage, bootstrapped, software startups.We help software startups grow sales and increase profitability through proven marketing strategy.

Chandler, Arizona, Us

MARKETING & GROWTH LEADER: Led an acquisition marketing group across paid social, organic social, paid search, organic search, paid media, web development, content, video, and analytics. Responsible for global acquisition, scaling a sustainable growth engine, and developing new marketing channels for growth and expansion.ACQUISITION MARKETING: Responsible for growing the quality and quantity of leads and customers. Focusing on inbound marketing strategy and tactics to strengthen product demand. Deployment and optimization of all paid and organic acquisition channels, including cross-department growth sprints.BUSINESS INSIGHTS & OPERATIONS: Led quarterly forecasting and budgeting (5M+ annual budget) for growth. Lead internal change programs around marketing performance insights, acquisition OKRs, and developing an internal model focusing on the critical relationship between customer acquisition cost and customer lifetime value (CAC:LTV).PRODUCT DEVELOPMENT: Assist in product roadmap prioritization as well as product design. Worked closely with the product team to help test new product ideas, deliver customer explores, design analytics dashboard, and more.BRAND MARKETING: Co-led in expanding brand reach and awareness to a wider audience. Strategic brand stewardship lead for all marketing acquisition channels.ANALYTICS & TRACKING: Led marketing performance analytics development, tracking, and analysis. Integrating marketing performance analytics, marketing automation, and customer relationship management systems to produce accurate and actionable multi-channel revenue attribution.SOCIAL MEDIA: Led all social media communications and social marketing. Oversaw community engagement and participation. Responsible for paid acquisition efforts in social channels.MARKETING OPERATIONS: Led marketing operations and strategy efforts related to growth and acquisition. Developing a data-driven marketing culture to increase customer satisfaction and revenue.

New York, Us

GROWTH & ACQUISITION: Responsible for growing the quality and quantity of leads and customers. Focusing on inbound marketing strategy and tactics to strengthen product demand. Deployment and optimization of all paid and organic acquisition channels, including customer journey mapping.GLOBAL RESEARCH & EXPANSION: Entrusted to research the needs and preferences of each international market -- validating customer demand and developing go-to-market growth strategies and tactics. Building and deploying unique marketing programs in each target country.BRAND MARKETING: Assist in expanding brand reach and awareness to a wider audience. Strategic brand stewardship lead for all marketing acquisition channels.ANALYTICS & TRACKING: Lead web analytics development, tracking, and analysis. Integrating web analytics, marketing automation, and customer relationship management systems to produce accurate and actionable multi-channel revenue attribution.COMMUNITY & SOCIAL: Assist in promoting and strengthening community engagement and participation. Responsible for paid acquisition efforts in social channels. MARKETING OPERATIONS: Lead marketing operations and strategy efforts related to growth and acquisition. Developing a data-driven marketing culture to enhance the customer journey from start to finish.CUSTOMER RELATIONSHIP MANAGEMENT: Responsible for integrating acquisition efforts with CRM systems to build lasting customer relationships.

Fort Lauderdale, Fl, Us

MARKETING LEADER: Led all inbound marketing strategy. Led search marketing team. Served on the Customer Acquisition Leadership Team, focusing primarily on acquisition growth strategy and tactics. Represented Citrix digital marketing though leadership at various conferences and events.CUSTOMER ACQUISITION: In charge of global inbound marketing growth strategy. Increased departmental revenue by more than 85%, three years in a row. Became the highest-performing acquisition channel in the entire company. Reduced departmental net operating expenses by more than 30%.CONVERSION RATE & SITE OPTIMIZATION: Developed and deployed strategic plans to improve conversion rates across all Citrix product and content sites. Led company effort to increase website visibility and user experience.ANALYTICS & TRACKING: Lead web analytics development, tracking, and analysis. Facilitated various kinds of A/B and multivariate testing. Managed the performance reporting to the marketing executive team. Worked closely with other team leaders to create a data-driven culture.PRODUCT MARKETING: Provided product marketing strategy for newly acquired Citrix companies immediately following company mergers. Led cross-company teams to deliver enhanced product strategy, offerings, and marketing messages.GLOBAL STRATEGY & GROWTH: Served as the strategic inbound marketing lead for international marketing teams. Developed and coordinated global marketing campaigns and promotions.

San Francisco, Ca, Us

BRAND MARKETING: Worked closely with brand managers to realize the importance of online brand visibility and developed plans to increase digital brand presence. My SEO leadership enhanced AKQA's legacy of connecting ideas and innovation to deliver award-winning results for the world's leading brands.MARKETING DESIGN: Design and technical lead to effectively integrate website architecture with innovative web design. Designed and produced award-winning websites for global brands. Established internal SEO methodologies and guidelines for AKQA creative groups. Ensured AKQA creative web design/development adhered to SEO best practices.CUSTOMER ACQUISITION: Significantly grew customer acquisition and revenue for every brand I worked with. Increased organic traffic by 189% for a major athletic brand within a 6 month period.SEARCH ENGINE OPTIMIZATION (SEO): Co-developed the SEO department at AKQA. Created advanced SEO strategy for some of the world's most prominent brands and products. CLIENT MANAGEMENT: Successfully managed client relationship, expectations, and goals. Aided client understanding of digital marketing channels, strategies, and tactics.

London, Gb

PERFORMANCE MARKETING: Team performance marketing lead for numerous high-profile brands. Exceeded CPA and performance targets for every client relationship I managed.SEARCH ENGINE OPTIMIZATION (SEO): Created advanced SEO strategy for some of the world's most prominent brands and products. Tracked, analyzed, and reported on SEO performance.SEARCH ENGINE MARKETING (SEM): Oversaw advanced search marketing strategy for all West Coast accounts. Increased conversions for a Fortune 500 client by 48%, while decreasing CPA by 36%. Led the office in developing industry-leading landing page testing and design initiatives.CLIENT MANAGEMENT: Successfully managed client relationship, expectations, and goals. Aided client understanding of digital marketing channels, strategies, and tactics.

Tempe, Az, Us

As a Design/Production Intern at Spark, I had the opportunity to work with the creative team to integrate advertising campaigns across many media types. While at Spark, I was tasked with developing and maintaining the company’s local magazine website, targeted towards college students. After implementing relevant rich media to the site (flash, social, first podcast series, etc.), organic unique visitors increased by 58%, with time on site increasing by over 5 minutes. Among other things, I was privileged to contribute to the print magazine as a guest writer in the December 2007 issue.

Master Of Business Administration (Mba), Entrepreneurship

Bachelor Of Science (Bs), Marketing