Andrew Taylor

Andrew Taylor Email and Phone Number

President and Founder @ Hotcano
Phoenix, AZ, US
Andrew Taylor's Location
Greater Phoenix Area, United States, United States
Andrew Taylor's Contact Details
About Andrew Taylor

Current: HotcanoPrevious: Keap, Articulate, Citrix, AKQA, iProspect13+ years of marketing leadership. Focusing on revenue growth, marketing strategy, customer satisfaction, and managing high-performing teams.I'm a marketing strategist skilled in driving brand growth and performance. Over the years I've played an integral part in developing digital marketing strategy for brands like: AKQA, Arrow Indian Contractors, Articulate, Audi, Charles Schwab, Clorox Company, GAP, Grand Canyon Law Group, HackerOne, HG Insights, Hotcano, Hyperscience, iProspect, Keap, Nike, Noom, Spark, Stauffer's Towing, Virgin America, WorkFusion, XBox, and more.I've spoken across the country at events like: SXSW, Digital Growth Summit, SiriusDecisions, and Share SF. Education:MBA in Entrepreneurship, Pepperdine UniversityBS in Marketing, Arizona State UniversitySpecialties: Customer Acquisition Marketing (Outbound & Inbound)Marketing Strategy, Roadmaps, and BudgetingContent Marketing & SEOMarketing AnalyticsConversion Rate & Site OptimizationCommunity Growth & ManagementBrand MarketingCompetitive ResearchPerformance Marketing & AnalysisGrowth MarketingProduct MarketingCustomer Retention Marketing & Loyalty ProgramsSocial Media & Social AdvertisingMobile MarketingEntrepreneurial MarketingVideo Marketing & Production

Andrew Taylor's Current Company Details
Hotcano

Hotcano

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President and Founder
Phoenix, AZ, US
Website:
hotcano.com
Employees:
1
Andrew Taylor Work Experience Details
  • Hotcano
    President And Founder
    Hotcano
    Phoenix, Az, Us
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  • Hotcano
    President & Founder
    Hotcano Jan 2019 - Present
    Mesa, Arizona, Us
    Driving B2B SaaS marketing growth for companies like: Cavallo, Digital Wildcatters, EnquireLabs (acquired by Fairing), HackerOne, HG Insights, Hyperscience, Infinite Blue, Maiden Century, Moonworkers, Reputation, ScanPay, Stauffer's Towing, Viably, WorkFusion, and ZeroStorefront (acquired by Thanx).Marketing coaching for early-stage, bootstrapped, software startups.We help software startups grow sales and increase profitability through proven marketing strategy.
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  • Keap
    Head Of Acquisition Marketing
    Keap Sep 2016 - Aug 2017
    Chandler, Arizona, Us
    MARKETING & GROWTH LEADER: Led an acquisition marketing group across paid social, organic social, paid search, organic search, paid media, web development, content, video, and analytics. Responsible for global acquisition, scaling a sustainable growth engine, and developing new marketing channels for growth and expansion.ACQUISITION MARKETING: Responsible for growing the quality and quantity of leads and customers. Focusing on inbound marketing strategy and tactics to strengthen product demand. Deployment and optimization of all paid and organic acquisition channels, including cross-department growth sprints.BUSINESS INSIGHTS & OPERATIONS: Led quarterly forecasting and budgeting (5M+ annual budget) for growth. Lead internal change programs around marketing performance insights, acquisition OKRs, and developing an internal model focusing on the critical relationship between customer acquisition cost and customer lifetime value (CAC:LTV).PRODUCT DEVELOPMENT: Assist in product roadmap prioritization as well as product design. Worked closely with the product team to help test new product ideas, deliver customer explores, design analytics dashboard, and more.BRAND MARKETING: Co-led in expanding brand reach and awareness to a wider audience. Strategic brand stewardship lead for all marketing acquisition channels.ANALYTICS & TRACKING: Led marketing performance analytics development, tracking, and analysis. Integrating marketing performance analytics, marketing automation, and customer relationship management systems to produce accurate and actionable multi-channel revenue attribution.SOCIAL MEDIA: Led all social media communications and social marketing. Oversaw community engagement and participation. Responsible for paid acquisition efforts in social channels.MARKETING OPERATIONS: Led marketing operations and strategy efforts related to growth and acquisition. Developing a data-driven marketing culture to increase customer satisfaction and revenue.
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  • Articulate
    Senior Manager, Acquisition Marketing
    Articulate Jan 2015 - Sep 2016
    New York, Us
    GROWTH & ACQUISITION: Responsible for growing the quality and quantity of leads and customers. Focusing on inbound marketing strategy and tactics to strengthen product demand. Deployment and optimization of all paid and organic acquisition channels, including customer journey mapping.GLOBAL RESEARCH & EXPANSION: Entrusted to research the needs and preferences of each international market -- validating customer demand and developing go-to-market growth strategies and tactics. Building and deploying unique marketing programs in each target country.BRAND MARKETING: Assist in expanding brand reach and awareness to a wider audience. Strategic brand stewardship lead for all marketing acquisition channels.ANALYTICS & TRACKING: Lead web analytics development, tracking, and analysis. Integrating web analytics, marketing automation, and customer relationship management systems to produce accurate and actionable multi-channel revenue attribution.COMMUNITY & SOCIAL: Assist in promoting and strengthening community engagement and participation. Responsible for paid acquisition efforts in social channels. MARKETING OPERATIONS: Lead marketing operations and strategy efforts related to growth and acquisition. Developing a data-driven marketing culture to enhance the customer journey from start to finish.CUSTOMER RELATIONSHIP MANAGEMENT: Responsible for integrating acquisition efforts with CRM systems to build lasting customer relationships.
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  • Citrix
    Senior Search Marketing Manager
    Citrix Apr 2011 - Jan 2015
    Fort Lauderdale, Fl, Us
    MARKETING LEADER: Led all inbound marketing strategy. Led search marketing team. Served on the Customer Acquisition Leadership Team, focusing primarily on acquisition growth strategy and tactics. Represented Citrix digital marketing though leadership at various conferences and events.CUSTOMER ACQUISITION: In charge of global inbound marketing growth strategy. Increased departmental revenue by more than 85%, three years in a row. Became the highest-performing acquisition channel in the entire company. Reduced departmental net operating expenses by more than 30%.CONVERSION RATE & SITE OPTIMIZATION: Developed and deployed strategic plans to improve conversion rates across all Citrix product and content sites. Led company effort to increase website visibility and user experience.ANALYTICS & TRACKING: Lead web analytics development, tracking, and analysis. Facilitated various kinds of A/B and multivariate testing. Managed the performance reporting to the marketing executive team. Worked closely with other team leaders to create a data-driven culture.PRODUCT MARKETING: Provided product marketing strategy for newly acquired Citrix companies immediately following company mergers. Led cross-company teams to deliver enhanced product strategy, offerings, and marketing messages.GLOBAL STRATEGY & GROWTH: Served as the strategic inbound marketing lead for international marketing teams. Developed and coordinated global marketing campaigns and promotions.
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  • Akqa
    Search Engine Optimization Strategist
    Akqa Jan 2010 - Apr 2011
    San Francisco, Ca, Us
    BRAND MARKETING: Worked closely with brand managers to realize the importance of online brand visibility and developed plans to increase digital brand presence. My SEO leadership enhanced AKQA's legacy of connecting ideas and innovation to deliver award-winning results for the world's leading brands.MARKETING DESIGN: Design and technical lead to effectively integrate website architecture with innovative web design. Designed and produced award-winning websites for global brands. Established internal SEO methodologies and guidelines for AKQA creative groups. Ensured AKQA creative web design/development adhered to SEO best practices.CUSTOMER ACQUISITION: Significantly grew customer acquisition and revenue for every brand I worked with. Increased organic traffic by 189% for a major athletic brand within a 6 month period.SEARCH ENGINE OPTIMIZATION (SEO): Co-developed the SEO department at AKQA. Created advanced SEO strategy for some of the world's most prominent brands and products. CLIENT MANAGEMENT: Successfully managed client relationship, expectations, and goals. Aided client understanding of digital marketing channels, strategies, and tactics.
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  • Iprospect
    Senior Search Marketing Analyst
    Iprospect Mar 2008 - Dec 2009
    London, Gb
    PERFORMANCE MARKETING: Team performance marketing lead for numerous high-profile brands. Exceeded CPA and performance targets for every client relationship I managed.SEARCH ENGINE OPTIMIZATION (SEO): Created advanced SEO strategy for some of the world's most prominent brands and products. Tracked, analyzed, and reported on SEO performance.SEARCH ENGINE MARKETING (SEM): Oversaw advanced search marketing strategy for all West Coast accounts. Increased conversions for a Fortune 500 client by 48%, while decreasing CPA by 36%. Led the office in developing industry-leading landing page testing and design initiatives.CLIENT MANAGEMENT: Successfully managed client relationship, expectations, and goals. Aided client understanding of digital marketing channels, strategies, and tactics.
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  • Spark
    Design And Production Intern
    Spark Jun 2007 - Jan 2008
    Tempe, Az, Us
    As a Design/Production Intern at Spark, I had the opportunity to work with the creative team to integrate advertising campaigns across many media types. While at Spark, I was tasked with developing and maintaining the company’s local magazine website, targeted towards college students. After implementing relevant rich media to the site (flash, social, first podcast series, etc.), organic unique visitors increased by 58%, with time on site increasing by over 5 minutes. Among other things, I was privileged to contribute to the print magazine as a guest writer in the December 2007 issue.
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Andrew Taylor Skills

Writing Luxury Market Channel Citrix Strategist Cost Fortune 500 Articulate Operating Expenses Community Engagement Digital Marketing User Behavior Online Advertising Content Strategy Entrepreneurship Literature Google Analytics Data Conversion Search Management Revenue Design Tempe Brand Management Crm Leadership Accounting Digital Strategy Languages Web Analytics Integrated Circuit Design Gotomypc Google Adwords Seo Strategy Branding Testing Audience Attribution Conferences Customer Acquisition Online Acquisition Gotoassist Senior Search Data Visualization Advertising Agency Tactics Ppc Tagalog Cpa Brand Marketing Online Marketing Aquisition Thought Leadership Web Design Advertising Lead Generation Athletic Training Operations Values Marketing Podio Landing Page Optimization Automobile Analytics Linkedin Responsibility Internal Audit International Funnel Google Groups Mvp Mobile Marketing Digital Media Guidelines Employee Of The Month Mac Arizona San Francisco Organic Chemistry Acquisition Marketing Paid Search Strategy Marketing Operations Conversion Optimization Social Media Marketing Sem Saas Inbound Marketing Organic Search Marketing Strategy Mergers And Acquisitions Growth Hacking

Andrew Taylor Education Details

  • Pepperdine University
    Pepperdine University
    Entrepreneurship
  • Arizona State University
    Arizona State University
    Marketing

Frequently Asked Questions about Andrew Taylor

What company does Andrew Taylor work for?

Andrew Taylor works for Hotcano

What is Andrew Taylor's role at the current company?

Andrew Taylor's current role is President and Founder.

What is Andrew Taylor's email address?

Andrew Taylor's email address is an****@****mac.com

What is Andrew Taylor's direct phone number?

Andrew Taylor's direct phone number is +180563*****

What schools did Andrew Taylor attend?

Andrew Taylor attended Pepperdine University, Arizona State University.

What skills is Andrew Taylor known for?

Andrew Taylor has skills like Writing, Luxury, Market, Channel, Citrix, Strategist, Cost, Fortune 500, Articulate, Operating Expenses, Community Engagement, Digital Marketing.

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