Andy Toh Email & Phone Number

Detroit, Michigan , Us

Supervised all aspects of the magazine’s research operation, focusing on development and execution of research and data projects including its proprietary Rankings and Directories and Risk Management Insights Panel. Collaborated with senior editors, as well as partners in the market, to identify relevant research, or business problems in need of additional research, and to oversee production of data and develop content for publication in the magazine. Key accomplishments:- Managed and executed the Business Insurance Rankings and Directories, including the gold-standard top 100 agents and brokers franchise, the magazine’s research and data spread, special research reports and white papers, as well as data files for direct sale on the magazine’s website.- Sourced and leveraged research vendors, contract workers, editorial assistants, and the editorial team in support of special projects that included a sponsored cyber data poster, risk management technology research report and special projects for the Diversity and Inclusion Institute.- Prepared and narrated research data, tables and charts from primary and secondary sources that were clear, accurate, relevant and timely; met editorial deadlines for production, in support of 20 special themed issues of the magazine and its quarterly supplement, Crain Benefits Outlook.- Commissioned and analyzed readership and top-of-mind recall surveys to better understand the content preferences and consumption behaviors of the magazine’s core audiences. - Collaborated with ad sales, marketing, audience development, editorial and others to promote research and data; developed unique and relevant insights that can be monetized; and executed promotional tactics to boost research revenues.

StayWell (formerly, Krames StayWell) is a leading healthcare publishing and content solutions company that provides a broad portfolio of solutions to help its clients achieve their acquisition and retention, population health management, and patient and consumer education goals. - Managed all market research activities, trend insights, competitive intelligence, data and pricing analytics, revenue forecasting and annual budgeting for the custom publishing division of the health engagement and marketing solutions company. - Expanded responsibilities included marketing strategy for revenue growth, pricing and positioning for the Account Management, Payer Sales and Provider Sales teams, and motivating cross-functional team engagement for the business division. - Provided management consulting to executive and senior department team leaders on special project initiatives that included transitioning core business model from Custom Publishing to Integrated Content Marketing to meet clients’ increasing online marketing needs.- Worked with Payer and Provider Sales and Account Management teams on scoping and developing deliverables; strategic pricings and tactical positioning; costs and margins analyses to maintain profitability; and defining contractual terms and conditions for custom projects. - Overhauled the entire pricing methodology to achieve greater profit margin visibility and competitive pricings for greater RFP win rates against competing vendors. - Transcribed, analyzed, and presented learnings and insights from focus groups research to improve on design creatives and content offerings for a more effective publication product.- Streamlined the contract management processes and managed the conversion to Salesforce.com for better tracking, analyses, and reporting of performance metrics for the print and interactive client services teams.Founder and leader, Project Positivity, a workplace engagement and team-building initiative in 2013.

Chicago, Il, Us

The Journals Division published 43 journals and 5 annuals covering a wide range of disciplines, from humanities and social sciences to the biological, medical and physical sciences. - Promoted to newly created position responsible for increasing sales and strategic expansion of the Press’ journals portfolio. - Developed sales strategy and successfully implemented and closed custom licensing agreements worth $32,000 with three pharmaceutical companies, and generated leads worth approximately $200,000 for the Press’ three premier medical journals.- Developed key performance metrics and created standard Circulation and Marketing Reports for journal societies that fostered greater trusts and enhanced working partnerships. Analyzed and forecasted the growth potentials of prospective journals for acquisition.

Chicago, Il, Us

Responsible for all Journals Division’s data analytics and market intelligence research needs with the goal of increasing journals’ reach and revenue. - Developed key performance metrics and created standard Circulation and Marketing Reports for journal societies that fostered greater trusts and enhanced working partnerships.- Built analytic model replacing the old price plan with the new tiered Enterprise-wide Licensing model to increase offerings that meet a greater variety of subscriber price points.- Designed and executed, analyzed and presented research to get better understanding of customers’ decision-making behaviors.

Singapore, Sg

StarHub is Singapore’s second largest info-communication company and the sole operator delivering a full range of information, communications and entertainment services over fixed, cable, mobile and Internet platforms. Expanded Responsibilities to include:- Supervised and managed team that provided marketing services and research functions in the Advertising Sales department of the Cable TV division in the company. - Developed and managed production of Ad Sales marketing collaterals including rate cards, PowerPoint presentation materials, product catalogs, brochures, e-newsletter, Web site, print ads & TV commercial- Managed and coordinated corporate special events, road shows, trade launches and networking lunches- Evaluated cost analyses and formulated pricing structure for joint program sponsorship packages with channel partners, such as, The Discovery Channel, Animal Planet, Cartoon Network and AXN- Created RFPs and commissioned customized research projects for advertising clients including post-event top-of-mind recall survey for the 2002 World Cup Platinum and Gold sponsors.

Singapore, Sg

Successfully managed the release of Cable TV People Meter ratings and proprietary Cable TV subscribers’ psychographic profile to the media industry in 2002- Provided SWOT analysis and recommendations to CEO and the senior management team on strategy in preparation for the liberalization of the Free-To-Air television market in Singapore in 2001- Provided positioning strategy and trained the Ad Sales team on how to sell with Cable TV ratings- Partnered with Ad Sales Managers and presented customized targeted audience research on successful sales pitches that included wins in several major accounts, Unilever, Kraft and Mentos.

Singapore, Sg

- Lead negotiated the five-year Television Audience Management (TAM)/PeopleMeter systems contracts with Nielsen Media Research (NMR) and Taylor Nelson Sofres’ (TNS)- Managed vendor relationship and negotiated syndicated research products and services, including Nielsen’s Media Index and AdEx

Singapore, Sg

• Led research project and developed analytic model forecasting subscription up-take of the new tiered-by-TV-genre pricing model for the launch of the new Cable TV subscription price plan with over 95% accuracy. Chairperson, 2001 Annual Dinner and Dance at Ritz-Carlton for 800 employees.

• Organized, marketed and coordinated fundraisers for Special Olympics Chicago.

Ma, Journalism

Ba, Communication Studies, And Journalism & Mass Communication