Adam Tollefson Email & Phone Number

Appleton, Wi, Us

Little Chute, Wisconsin, Us

Director of Brand and Growth Marketing. Role includes:Brand Leadership, including Victor Allen’s, Nurri Opportunity and Whitespace IdentificationOmni-Channel Brand Activation Optimization (Consumer/Shopper, Retailer, Business Partners)New Market/Segment and Adjacency ExpansionMargin Enhancement Initiatives

Marketing leadership for BelGioioso Cheese - Retail and FoodserviceRapidly building and scaling brand marketing for an emerging high-growth brand. Brand Building. Strategy. Innovation. Brand Partnerships. eCommerce. Shopper Marketing. Retailer / Customer Marketing. Digital Marketing. Sales Integration. Analytics. Category Management. Building Sales Stories.

Arden Hills, Minnesota, Us

Retail Channels, U.S. Dairy FoodsEmerging Channels (E-commerce, Natural, Value) and Shopper Marketing

Arden Hills, Minnesota, Us

Butter & Spreads, U.S. Dairy FoodsStick Butter - General/brand management, planning, strategy, forecasting, trade, growth strategy

Arden Hills, Minnesota, Us

Butter & Spreads, U.S. Dairy FoodsFocus areas include:Spreadable Tub Butter - Planning, strategy, forecasting, trade, growth and distribution strategy

Arden Hills, Minnesota, Us

Innovation and New Business Development, U.S. Dairy FoodsFocus areas/projects include: - Butter and Spreads New Product Innovation Pipeline- Growth Channels Strategy (including Club, Natural, eCommerce)- Opportunity assessments and new product development for butter and pudding/refrigerated desserts

Minneapolis, Minnesota, Us

Sr. Interactive Marketing Planner, Relationship Marketing, Tablespoon.com. • Develop purpose and vision for the website, search engine marketing, paid media, and social media and manage all cross-functional teams/agencies responsible for execution.• Lead the conception, creation and publishing of 60+ new recipes/food ideas each month.• Manage partnerships with 15+ food bloggers and help identify emerging bloggers for future partnership opportunities. • Led a large-scale website redesign and developed an integrated consumer promotion plan around its launch.

Minneapolis, Minnesota, Us

Senior Interactive Marketing Planner, Relationship Marketing, Pillsbury.com. • Managed Pillsbury's website and social media channels and led a cross-functional team that included digital agencies, creative designers, and technical experts.• Planned and led all website and social media activity for the 45th Pillsbury Bake-Off contest, driving a 10% increase in overall impressions vs. the previous content.• Leveraged data insights and optimization testing to grow site traffic by 21% and helped social media engagement (on Facebook, Twitter, Pinterest) grow 400%.• Led 2012 fall recruiting efforts on the UW-Madison Recruiting Team for General Mills Marketing Communications.

Minneapolis, Minnesota, Us

Promotion Planner for the Kid Business Unit in the Big G Cereal division, also responsible for planning and executing sampling programs for all Big G Cereal brands.• Led development of breakthrough integrated marketing campaigns and promotions for all kid cereals, including Cinnamon Toast Crunch, Trix, and Lucky Charms.• Managed relationships with agencies and media partners, such as Nickelodeon and Café Mom, while developing unique integrated campaigns and sponsorships.• Analyzed data on market penetration and historical sales lift in order to develop and justify strategic promotion plans.• Managed a multi-million dollar sampling budget and executed the flawless distribution of over 40 million product samples.• Developed a new bundled-sampling process that delivered over $1 million in cost savings.• Planned and executed an innovative digital/social media promotion for Golden Grahams that won a Bronze Cyber Lion at Cannes and a General Mills annual award.

• Managed the execution of the organization's marketing and advertising• Strengthened presentation and teaching skills by leading 1-3 hour software training sessions, multiple days per week• Acquired an in-depth understanding of numerous programs and answered student’s questions during training sessions, in-person, by phone, and online• Managed a team of over 20 Software Trainers employed within the program

Minneapolis, Mn, Us

• Drove company profitability by creating a process/tool that improved product stock levels in the stores• Obtained input from over 30 employees at all levels of the company• Analyzed sales trends by mining large amounts of quantitative and qualitative data housed within Excel reports and company systems• Developed an award-winning social networking idea to improve interaction between the 300+ interns within the company

Minneapolis, Mn, Us

• Assisted NBC Universal Team in planning and buying media to promote NBC network’s fall 2007 lineup• Brainstormed media strategy and execution ideas for promoting programs on NBC, USA, Sci-Fi, and Bravo networks• Worked on client projects and created a SWOT analysis with other interns

Master Of Business Administration (Mba), Marketing

Bba, Marketing & Management