Adam Tollefson Email and Phone Number
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Uniquely creative and analytical brand builder with nearly 15 years of professional marketing experience. Trained in "classic CPG" and have also acquired modern, growth marketing experience. Big-picture leader, general manager and strategist. Kellogg MBA. Wisconsin School of Business undergrad.Extensive experience in marketing, advertising, integrated marketing communications, digital marketing, brand management, general management, innovation and new business development, channel expansion, shopper marketing, sales integration and e-commerce. Experience with General Mills, Land O'Lakes, and currently BelGioioso Cheese.
Trilliant Food & Nutrition, Llc
View- Website:
- trilliantfood.com
- Employees:
- 236
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Business Unit DirectorTrilliant Food & Nutrition, LlcAppleton, Wi, Us
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Director Of Brand & Growth MarketingTrilliant Food & Nutrition, Llc Mar 2024 - PresentLittle Chute, Wisconsin, UsDirector of Brand and Growth Marketing. Role includes:Brand Leadership, including Victor Allen’s, Nurri Opportunity and Whitespace IdentificationOmni-Channel Brand Activation Optimization (Consumer/Shopper, Retailer, Business Partners)New Market/Segment and Adjacency ExpansionMargin Enhancement Initiatives
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Marketing DirectorBelgioioso Cheese Inc. Apr 2020 - Mar 2024Marketing leadership for BelGioioso Cheese - Retail and FoodserviceRapidly building and scaling brand marketing for an emerging high-growth brand. Brand Building. Strategy. Innovation. Brand Partnerships. eCommerce. Shopper Marketing. Retailer / Customer Marketing. Digital Marketing. Sales Integration. Analytics. Category Management. Building Sales Stories. -
Marketing ManagerLand O'Lakes, Inc. Sep 2019 - Apr 2020Arden Hills, Minnesota, UsRetail Channels, U.S. Dairy FoodsEmerging Channels (E-commerce, Natural, Value) and Shopper Marketing -
Associate Marketing ManagerLand O'Lakes, Inc. Jan 2018 - Sep 2019Arden Hills, Minnesota, UsButter & Spreads, U.S. Dairy FoodsStick Butter - General/brand management, planning, strategy, forecasting, trade, growth strategy
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Associate Marketing ManagerLand O'Lakes, Inc. Jan 2017 - Jan 2018Arden Hills, Minnesota, UsButter & Spreads, U.S. Dairy FoodsFocus areas include:Spreadable Tub Butter - Planning, strategy, forecasting, trade, growth and distribution strategy
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Associate Marketing ManagerLand O'Lakes, Inc. Jul 2015 - Dec 2016Arden Hills, Minnesota, UsInnovation and New Business Development, U.S. Dairy FoodsFocus areas/projects include: - Butter and Spreads New Product Innovation Pipeline- Growth Channels Strategy (including Club, Natural, eCommerce)- Opportunity assessments and new product development for butter and pudding/refrigerated desserts
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Sr. Interactive Marketing PlannerGeneral Mills Apr 2013 - Jun 2014Minneapolis, Minnesota, UsSr. Interactive Marketing Planner, Relationship Marketing, Tablespoon.com. • Develop purpose and vision for the website, search engine marketing, paid media, and social media and manage all cross-functional teams/agencies responsible for execution.• Lead the conception, creation and publishing of 60+ new recipes/food ideas each month.• Manage partnerships with 15+ food bloggers and help identify emerging bloggers for future partnership opportunities. • Led a large-scale website redesign and developed an integrated consumer promotion plan around its launch. -
Sr Interactive Marketing PlannerGeneral Mills Jul 2011 - Apr 2013Minneapolis, Minnesota, UsSenior Interactive Marketing Planner, Relationship Marketing, Pillsbury.com. • Managed Pillsbury's website and social media channels and led a cross-functional team that included digital agencies, creative designers, and technical experts.• Planned and led all website and social media activity for the 45th Pillsbury Bake-Off contest, driving a 10% increase in overall impressions vs. the previous content.• Leveraged data insights and optimization testing to grow site traffic by 21% and helped social media engagement (on Facebook, Twitter, Pinterest) grow 400%.• Led 2012 fall recruiting efforts on the UW-Madison Recruiting Team for General Mills Marketing Communications.
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Promotion PlannerGeneral Mills Jul 2009 - Jul 2011Minneapolis, Minnesota, UsPromotion Planner for the Kid Business Unit in the Big G Cereal division, also responsible for planning and executing sampling programs for all Big G Cereal brands.• Led development of breakthrough integrated marketing campaigns and promotions for all kid cereals, including Cinnamon Toast Crunch, Trix, and Lucky Charms.• Managed relationships with agencies and media partners, such as Nickelodeon and Café Mom, while developing unique integrated campaigns and sponsorships.• Analyzed data on market penetration and historical sales lift in order to develop and justify strategic promotion plans.• Managed a multi-million dollar sampling budget and executed the flawless distribution of over 40 million product samples.• Developed a new bundled-sampling process that delivered over $1 million in cost savings.• Planned and executed an innovative digital/social media promotion for Golden Grahams that won a Bronze Cyber Lion at Cannes and a General Mills annual award.
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Student Marketing ManagerUw Division Of Info. Tech. (Doit) - Software Training For Students (Sts) Mar 2007 - May 2009• Managed the execution of the organization's marketing and advertising• Strengthened presentation and teaching skills by leading 1-3 hour software training sessions, multiple days per week• Acquired an in-depth understanding of numerous programs and answered student’s questions during training sessions, in-person, by phone, and online• Managed a team of over 20 Software Trainers employed within the program
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Business Analyst Intern - Merchandise Planning OperationsTarget Jun 2008 - Aug 2008Minneapolis, Mn, Us• Drove company profitability by creating a process/tool that improved product stock levels in the stores• Obtained input from over 30 employees at all levels of the company• Analyzed sales trends by mining large amounts of quantitative and qualitative data housed within Excel reports and company systems• Developed an award-winning social networking idea to improve interaction between the 300+ interns within the company -
Media InternFallon 2007 - 2007Minneapolis, Mn, Us• Assisted NBC Universal Team in planning and buying media to promote NBC network’s fall 2007 lineup• Brainstormed media strategy and execution ideas for promoting programs on NBC, USA, Sci-Fi, and Bravo networks• Worked on client projects and created a SWOT analysis with other interns
Adam Tollefson Skills
Adam Tollefson Education Details
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Northwestern University - Kellogg School Of ManagementMarketing -
Wisconsin School Of BusinessMarketing & Management
Frequently Asked Questions about Adam Tollefson
What company does Adam Tollefson work for?
Adam Tollefson works for Trilliant Food & Nutrition, Llc
What is Adam Tollefson's role at the current company?
Adam Tollefson's current role is Business Unit Director.
What is Adam Tollefson's email address?
Adam Tollefson's email address is ad****@****oso.com
What is Adam Tollefson's direct phone number?
Adam Tollefson's direct phone number is +165124*****
What schools did Adam Tollefson attend?
Adam Tollefson attended Northwestern University - Kellogg School Of Management, Wisconsin School Of Business.
What are some of Adam Tollefson's interests?
Adam Tollefson has interest in Innovation, Entrepreneurship, Technology, Video Production, Professional Sports.
What skills is Adam Tollefson known for?
Adam Tollefson has skills like Integrated Marketing, Interactive Marketing, Digital Marketing, Marketing Research, Brand Management, Customer Insight, Seo, Shopper Marketing, Strategy, Marketing, Marketing Strategy, Digital Strategy.
Who are Adam Tollefson's colleagues?
Adam Tollefson's colleagues are Cody Gray, Doug Coxwell, Tanner Nemitz, Kenna Osentoski, Kyle Chinn, Jeff Hewitt, Kelly Pippin.
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