Marketing communications embodies the whole process: From client relations, PR and marketing strategies, to the creative side of promotional literature, advertising and artwork.A very broad area, marketing communications - or Marcoms, as it's better known - also covers many disciplines. Working in this field, your role could involve a range of duties including:Creating marketing plans Organizing trade showsCustomer events Managing the marketing budgetDeveloping marketing materials to generate sales leadsProducing press releasesAlternatively , writing copy or designing brochures for clients if you have a creative streak - or project managing them.With markets changing on a daily basis, We need to keep up to speed with industry developments to stay one step ahead of the game. And we do :)