Mike King

Mike King Email and Phone Number

Vice President for Enrollment Management and Marketing @ Interlochen Center for the Arts
Cambridge, MA, US
Mike King's Location
Cambridge, Massachusetts, United States, United States
Mike King's Contact Details
About Mike King

Mike King is a Vice President for Enrollment Management and Marketing at Interlochen Center for the Arts. He possess expertise in music industry, marketing, social media, strategy, online marketing and 38 more skills. Colleagues describe him as "I had the honor of having Mike as my teacher for music marketing and online music marketing. I have never learned so much in one semester than I did while under the direction of Mike King. His enthusiasm and passion has transformed me into a marketeer who wants to work in the music business for my entire life. I have never learned so much from one teacher, and Mike is incredible. A true professional and also a truly wonderful individual. What amazed me and still amazes me is Mike's ways of thinking about the marketing of the music business, and how to best reach your fans. Mike has allowed me to develop so many wonderful skills, and my education at Berklee with Mike has been a wonderful experience. Perhaps, I most enjoyed the office hours with Mike, where he taught the class more insight on the music business than I would have ever learned from a textbook or other class. He provided real life examples, real models and findings, and more. Because of Mike, I cannot see myself doing anything other than being involved in the entertainment industry.", "While as a student at Northeastern University I had the pleasure of taking Mike's Music Marketing and Promotion course. Over the semester, I was lucky enough to get to know Mike and learn that he is one of the most valuable music industry educators around today. In Mike's class, professionals were invited in to speak with students, allowing the students to see how in class concepts were being carried out in the real world. Mike was always up to date with any current industry developments which made class discussion both educational and relevant. If a student ever needed help or just wanted to meet and discuss topics, Mike would always go the extra mile to help in anyway he could. Taking Mike's course helped expanded my understanding of the music industry and provided me with the tools to continually learn and develop my knowledge. As for a music industry professor, Mike is of the highest caliber and I would highly recommend him for any professional or academic opportunities.", and "I took two courses at Berklee online and had Mike King as a teacher. Thanks to him, two courses were enough to completely change what I had planned for my career. He is an inspiring and committed teacher, always ready to share his wide and up-to-date knowledge of the music industry and help each student according to his/her needs. His detailed feedbacks helped me to discover new topics, understand my gaps and define my interests. I think that especially with e-learning, the teacher is fundamental, and I highly recommend Mike to anyone interested in taking a course in music business."

Mike King's Current Company Details
Interlochen Center for the Arts

Interlochen Center For The Arts

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Vice President for Enrollment Management and Marketing
Cambridge, MA, US
Mike King Work Experience Details
  • Interlochen Center For The Arts
    Vice President For Enrollment Management And Marketing
    Interlochen Center For The Arts
    Cambridge, Ma, Us
  • Interlochen Center For The Arts
    Vice President For Enrollment Management And Marketing
    Interlochen Center For The Arts Aug 2022 - Present
    Interlochen, Mi, Us
  • Marketing / Education Consulting
    Education Strategy Consultant
    Marketing / Education Consulting Sep 2019 - Present
    Cofounder of management consulting firm for online and traditional education with expertise in the following:Defining the Business:* Business models* Product type / differentiation* Finance / Startup costs / Revenue generation* Tools for measuring successMarketing:* Brand strategy* Partnerships / Business development* Acquisition strategy* Marketing technology (CRM, marketing automation)* Creative developmentAdmissions/Enrollment:* Enrollment strategies* Admissions recruitment* Scholarship / Financial aidProduct:* Curricular/Instructional design strategy* Content development* Instructional technology / LMS* Faculty: Compensation / Development / TrainingOperations:* Staffing models* Scaling strategies* Customer service / Student support* Data integration / Strategy / Analysis
  • Ledger
    Strategic Advisor
    Ledger Sep 2021 - Sep 2022
    Paris, Ile-De-France, Fr
    Ledger is the global leader in security and infrastructure solutions for cryptocurrencies and blockchain applications, with more than 3.5 million users in 165 countries.
  • Berklee College Of Music
    Vice President For Enrollment Management And Marketing Berklee College Of Music / Cmo Berklee Online
    Berklee College Of Music Sep 2016 - May 2022
    Boston, Massachusetts, Us
    I oversaw enrollment management (admissions recruitment and operations, student financial services, data and analysis, enrollment marketing) for Berklee College of Music and Boston Conservatory at Berklee. I also oversaw marketing efforts, admissions, and student aid for Berklee Online; Berklee's Summer Programs; Berklee's Valencia, Spain campus; and Berklee's campus in NYC. Achievements: - Berklee College of Music: over a four year period, increased undergraduate applications at Berklee College of Music by 12%, enrollment by 11%, and revenue by 7%- Boston Conservatory: increased undergraduate applications at Boston Conservatory by 68%, enrollment by 9%, and revenue by 19%, while increasing selectivity 9 points- Berklee NYC: launched graduate enrollment at Berklee NYC, exceeding enrollment budget goals by 30%- Berklee Online: built a data focused, lead-based marketing, admissions, and operations division from the ground up, resulting in an exceptional prospective student experience, and impressive revenue and surplus results. Results from 2012-2022: increased revenue generation by 317%, from $12M to $50M; increased surplus generation by 1,025%, from $1.6M to $18M; grew online enrollments by 125%, from 8,000 to 18,000- Marketing Technology / Strategy: Implemented a new CRM (Salesforce) and marketing automation software (Marketo / Marketing Cloud) across all enrollment areas, resulting in diminished internal silos and greatly improved student experience. Envisioned and implemented a lead-based performance marketing strategy and associated marketing automation outreach to all enrollment areas of the institution, creating trackable/actionable marketing efforts and vastly improved funnel metrics
  • Berklee College Of Music
    Course Author And Instructor
    Berklee College Of Music Jun 2007 - May 2022
    Boston, Massachusetts, Us
    I developed and taught four online courses for Berklee: * The Business of Music Marketing (Graduate-level course)* Modern Music Marketing: Music Promotion, Fan Relationships, and Direct-to-Fan Strategies* Music Marketing 101* Music Business Trends and Strategies
  • Berklee College Of Music
    Assistant Vice President, Marketing & Recruitment / Cmo
    Berklee College Of Music Nov 2012 - Sep 2016
    Boston, Massachusetts, Us
    Berklee Online is the largest and most celebrated online music college in the world with 18,000 annual enrollments, dozens of national awards, and a 97% student satisfaction rate. Focused on affordability for students by maintaining tuition rates at 65% less than on campus programs.
  • Berklee College Of Music
    Director Of Marketing
    Berklee College Of Music Jun 2003 - Oct 2012
    Boston, Massachusetts, Us
    Marketing for Berklee Online, the first online music school delivering online courses and career development resources for music performance, production, music business, songwriting and music education.
  • Boch Center
    Board Member
    Boch Center Sep 2020 - Sep 2021
    Boston, Ma, Us
    I worked with the board chairs and executive leadership to spearhead the Digital Transformation Committee at the Boch Center.The Boch Center is one of the nation’s leading nonprofit performing arts institutions and a guardian of the historic Wang and Shubert Theatres. As New England’s largest cultural venue, the Boch Center is home to theater, classical and popular music, dance, comedy, opera, Broadway musicals, family entertainment, and more.
  • Northeastern University
    Lecturer
    Northeastern University Sep 2011 - Dec 2011
    Boston, Ma, Us
    Led a class of 36 students on Music Marketing and Promotion
  • Artists House Music
    Managing Editor / Director Of Marketing
    Artists House Music Jan 2006 - Jan 2009
    I was the Managing Editor and Director of Marketing for this non-profit online musician's resource funded by the Herb Alpert Foundation.
  • Cnet Networks
    Class Leader And Freelance Writer
    Cnet Networks Mar 2006 - Mar 2008
    San Francisco, Ca, Us
    I created and led several online courses including Podcasting Basics, Digital Video, and Search Engine Marketing. I also created educational tutorials.
  • Rykodisc
    Product / Marketing Manager
    Rykodisc Sep 1997 - Jan 2003
    Us

Mike King Skills

Music Industry Marketing Social Media Strategy Online Marketing Product Management Entertainment Blogging Music Consulting Social Media Marketing Integrated Marketing Management Product Marketing Leadership Social Networking Marketing Strategy Digital Marketing Digital Media Creative Direction Music Publishing Music Education Advertising Wordpress Online Advertising Digital Strategy Music Licensing Musicians Strategic Partnerships Analytics Digital Distribution Entertainment Industry Entrepreneurship Public Relations Sem Artists Band Brand Development Digital Audio Nonprofits Bands Start Ups Public Speaking

Mike King Education Details

  • Assumption University
    Assumption University

Frequently Asked Questions about Mike King

What company does Mike King work for?

Mike King works for Interlochen Center For The Arts

What is Mike King's role at the current company?

Mike King's current role is Vice President for Enrollment Management and Marketing.

What is Mike King's email address?

Mike King's email address is mk****@****lee.edu

What is Mike King's direct phone number?

Mike King's direct phone number is 1 (617) 266*****

What schools did Mike King attend?

Mike King attended Assumption University.

What skills is Mike King known for?

Mike King has skills like Music Industry, Marketing, Social Media, Strategy, Online Marketing, Product Management, Entertainment, Blogging, Music, Consulting, Social Media Marketing, Integrated Marketing.

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