Alexey Toropkin Email & Phone Number

Barcelona, Ct, Es

Moscow, Russia

Full responsibility for the CPA direction of Pikabu monetization (projects https://promokod.pikabu.ru, https://skidki.pikabu.ru and https://education.pikabu.ru):- budgeting- planning- reporting- search for new partners and maintaining relationships with current partners - launching https://skidki.pikabu.ru and https://education.pikabu.ru from scratch- development planning- building processes and teams within the product- defining key metrics- product development strategy

Novosibirsk, Russia

Responsibilities:- Developing a single platform to manage all media holding company websites;- managing a development team of 6 people and a team of designers;- development and implementation of product strategy;- product reporting on the results of the work done.Accomplishments:- "moving" the most important sites to a single platform: ELLE, ELLE girl, ELLE DECORATION, Marie Claire, Woman.ru, Wday.ru, MAXIM, Parents;- improvement of key user metrics;- optimization of development processes and interaction between product teams.

Moscow, Russia

Responsibilities:- Project development and responsibility for key metrics;- developing and implementing the project's product strategy;- building and managing the development team, including design;- product analytics and reporting;- interacting with editorial, sales and the rest of the function in shaping and prioritizing product objectives.Accomplishments:- 2.5x year-over-year growth in attendance figures;- realization of the largest special projects in the history of the site;- building all the processes from scratch and complete renewal of the development team;- redesign of the media part of the site;- refactoring of outdated legacy legacy.

Moscow, Russia

- Daily traffic analytics of rambler.ru projects.- Analyzing advertising campaigns, identifying problems and opportunities for growth.- Media planning.- Monthly reporting on advertising inventory and CTR of advertising positions.- Working with traffic exchange networks.- Project traffic forecasting by source.- Reporting automation.

Moscow, Russia

- Monitoring of the gaming market (Russia, Europe, USA) in terms of audit and financial indicators.- Preparation of analytical documents for the company and holding company management (recommendations for M&A, competitor monitoring, assessment of markets and their segments).- Accounting and analysis of web and mobile traffic of all Kanobu Network sites (kanobu.ru, ag.ru, epic.kanobu.ru, games.kanobu.ru, ogl.ru, etc.). Audience volume - up to 5 million unique visitors per month.- Accounting and analysis of general audience indicators.- Accounting and analysis of advertising inventory.- Accounting, analysis, planning and forecasting of revenues from monetization of web and mobile traffic of the company (week, month, quarter, year, up to 5 years) in the areas of media advertising, online games showcase, digital store.- Compiling weekly and monthly reports, forecasts and recommendations on the company's audience and financial metrics (audience, media advertising, online games showcase, digital store).- Interacting with other departments of the company on planning, advertising campaigns and other interactions with audiences on web and mobile.- Media planning.- Direct communication with clients and advertising agencies.- Writing and conducting presentations.- Entering advertising campaigns into Adfox, Adriver, Rambler Adsys systems.- Planning and monitoring the effectiveness of advertising campaigns on all Kanobu Network sites.- Planning, managing and analyzing the effectiveness of special projects from the stage of approvals to final reports for the client.

Moscow, Russia

- Working out the idea of a special project, cost calculation and coordination with the site. - Monitoring the launch and implementation of the project, solving difficult situations. - Collection of statistics and preparation of analytical reports. - Maintaining a database of realized projects. - Monitoring of Russian and Western sites for the emergence of new formats of non-standard Internet advertising placements. - Making presentations. - Constant work on improving the quality of proposals and realization of special projects.

Moscow, Russia

- Control of compliance of placed advertising materials with the requirements of the Law on Advertising and technical requirements of the sites. - Placement of media advertising in advertising management systems of partner sites. - Interaction with account managers on the establishment of campaigns. - Booking of advertising traffic. - Interaction with advertising platforms, meetings and presentations. - Development of video advertising direction.