As a CPA Product Owner at Pikabu, I am responsible for the CPA monetization direction of one of the largest online communities in Russia. I have more than ten years of experience in developing and managing media and entertainment products, from startups to large corporations.I have a strong background in computer software and automated systems, and I am proficient in various analytics, statistics, and team management tools. I can build processes and teams from scratch, or integrate seamlessly into an existing structure. I have a clear understanding business goals and user needs, and I strive to create products that deliver value and satisfaction to both.
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Gerente De ProyectoPikabuBarcelona, Ct, Es -
Cpa Product OwnerPikabu Sep 2020 - PresentMoscow, RussiaFull responsibility for the CPA direction of Pikabu monetization (projects https://promokod.pikabu.ru, https://skidki.pikabu.ru and https://education.pikabu.ru):- budgeting- planning- reporting- search for new partners and maintaining relationships with current partners - launching https://skidki.pikabu.ru and https://education.pikabu.ru from scratch- development planning- building processes and teams within the product- defining key metrics- product development strategy -
Product Owner Of User Engagement DepartmentShkulev Media Holding Jun 2019 - Aug 2020Novosibirsk, RussiaResponsibilities:- Developing a single platform to manage all media holding company websites;- managing a development team of 6 people and a team of designers;- development and implementation of product strategy;- product reporting on the results of the work done.Accomplishments:- "moving" the most important sites to a single platform: ELLE, ELLE girl, ELLE DECORATION, Marie Claire, Woman.ru, Wday.ru, MAXIM, Parents;- improvement of key user metrics;- optimization of development processes and interaction between product teams. -
Chief Product OfficerKanobu Jun 2017 - Jun 2019Moscow, RussiaResponsibilities:- Project development and responsibility for key metrics;- developing and implementing the project's product strategy;- building and managing the development team, including design;- product analytics and reporting;- interacting with editorial, sales and the rest of the function in shaping and prioritizing product objectives.Accomplishments:- 2.5x year-over-year growth in attendance figures;- realization of the largest special projects in the history of the site;- building all the processes from scratch and complete renewal of the development team;- redesign of the media part of the site;- refactoring of outdated legacy legacy.
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Marketing AnalystRambler&Co Nov 2015 - Dec 2016Moscow, Russia- Daily traffic analytics of rambler.ru projects.- Analyzing advertising campaigns, identifying problems and opportunities for growth.- Media planning.- Monthly reporting on advertising inventory and CTR of advertising positions.- Working with traffic exchange networks.- Project traffic forecasting by source.- Reporting automation. -
Digital Advertising Manager, Data AnalystRambler-Games Apr 2013 - Aug 2016Moscow, Russia- Monitoring of the gaming market (Russia, Europe, USA) in terms of audit and financial indicators.- Preparation of analytical documents for the company and holding company management (recommendations for M&A, competitor monitoring, assessment of markets and their segments).- Accounting and analysis of web and mobile traffic of all Kanobu Network sites (kanobu.ru, ag.ru, epic.kanobu.ru, games.kanobu.ru, ogl.ru, etc.). Audience volume - up to 5 million unique visitors per month.- Accounting and analysis of general audience indicators.- Accounting and analysis of advertising inventory.- Accounting, analysis, planning and forecasting of revenues from monetization of web and mobile traffic of the company (week, month, quarter, year, up to 5 years) in the areas of media advertising, online games showcase, digital store.- Compiling weekly and monthly reports, forecasts and recommendations on the company's audience and financial metrics (audience, media advertising, online games showcase, digital store).- Interacting with other departments of the company on planning, advertising campaigns and other interactions with audiences on web and mobile.- Media planning.- Direct communication with clients and advertising agencies.- Writing and conducting presentations.- Entering advertising campaigns into Adfox, Adriver, Rambler Adsys systems.- Planning and monitoring the effectiveness of advertising campaigns on all Kanobu Network sites.- Planning, managing and analyzing the effectiveness of special projects from the stage of approvals to final reports for the client. -
Special Project ManagerImho Vi Oct 2012 - Apr 2013Moscow, Russia- Working out the idea of a special project, cost calculation and coordination with the site. - Monitoring the launch and implementation of the project, solving difficult situations. - Collection of statistics and preparation of analytical reports. - Maintaining a database of realized projects. - Monitoring of Russian and Western sites for the emergence of new formats of non-standard Internet advertising placements. - Making presentations. - Constant work on improving the quality of proposals and realization of special projects.
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Media Communication ManagerImho Vi Sep 2010 - Sep 2012Moscow, Russia- Control of compliance of placed advertising materials with the requirements of the Law on Advertising and technical requirements of the sites. - Placement of media advertising in advertising management systems of partner sites. - Interaction with account managers on the establishment of campaigns. - Booking of advertising traffic. - Interaction with advertising platforms, meetings and presentations. - Development of video advertising direction.
Alexey Toropkin Education Details
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Computer Software And Automated Systems
Frequently Asked Questions about Alexey Toropkin
What company does Alexey Toropkin work for?
Alexey Toropkin works for Pikabu
What is Alexey Toropkin's role at the current company?
Alexey Toropkin's current role is Gerente de Proyecto.
What schools did Alexey Toropkin attend?
Alexey Toropkin attended International University Of Nature, Society And Man "dubna".
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