Angela Townsend Email and Phone Number

-Achieved a 9.12% following growth rate on Instagram over the past year by implementing a strategic content plan, consistent daily posting, compelling copywriting, and monitoring and responding to audience interactions -Produced and pitched engaging short video content for TikTok, resulting in an impressive 46.15% growth in followers within just 3 months-Executed a successful organic social campaign for the Ulta Beauty launch by collaborating across teams, leading to heightened brand awareness across 5 social channels-Fostered positive and engaged online communities by monitoring and responding to audience interactions (comments, stories, and direct messages) on TikTok & Instagram-Revamped and managed a brand ambassador program of 20+ beauty, skincare, and lifestyle influencers and content creators, demonstrating exceptional written communications and project management skills-Managed content and community engagement across 5 social channels (Instagram, Twitter, TikTok, Facebook + Linkedin) as well as created new engagement strategies, built out editorial calendar, content planning and curation, scheduled content, and used insights to inform strategy-Led the development of social feed copy, actively monitored and incorporated user-generated content (UGC), and sourced imagery for branded content across Hanahana Beauty channels-Excelled monthly, quarterly, and annual economic growth targets through organic social programs across social channels-Collaborated with the creative team on the photo and video shoots and captured social-first assets on set for marketing campaigns and collection launches-Used social analytical tools to analyze performance and provide weekly and monthly KPI reports to the CEO and marketing team, and recommended actionable strategies and content pivots based on these insights

-Founded a sexual health organization that provided 50+ workshops to Black and brown communities annually-Oversaw and managed a $75,000 budget for community programs for youth and young adults and forecasted projected needs for future program development-Spearheaded the development of a comprehensive twelve-session sexual health education curriculum -Created a participant-led sexual health workshop that explores self-advocacy, harm reduction, and consent while also encouraging dialogue and critical thinking.

• Executed a social media campaign during Sexual Health Awareness Month which grew following by 3%, increased post interactions by 127%, and increase average engagement rate to 11.8%.

-Developed programming and oversaw a youth advisory board of diverse high school and college students that promoted birth control access and health advocacy -Established 30+ community partnerships with local organizations and micro-influencers in 12 months by tapping into personal network, researching partners with aligned missions, and effectively communicating our company's values, needs, and benefits to stakeholders-Formulated key relationships with principals, program directors, school staff, and community coordinators throughout the Chicagoland area to promote our organization's offerings and brand values to their communities. -Coordinated community engagement opportunities for internal and external partners and community stakeholders to boost brand awareness and morale among the youth - Produced a health education video campaign with a budget of $25,000 in partnership with Chicago Public Schools

-Produced six in-person events exploring various women-centered topics including mental health, pleasure, faith, healing, and financial literacy.- Grew audience via curating content for Instagram and Facebook social channels