Main responsibility is to develop Retail channel business for ice-cream portfolio of Iffco in UAE Market which includes market leading Brands London Dairy, Igloo & Quanta with goal to deliver 12% YoY growth.• Develop & drive 3 years Channel Marketing Plan to achieve business growth, brand objectives and profitability.• Lead Customer Brand Planning (CBP) to formulate a 6P strategy for trade activations & product launches in liaison with shopper centric guidelines to accelerate channel… Show more Main responsibility is to develop Retail channel business for ice-cream portfolio of Iffco in UAE Market which includes market leading Brands London Dairy, Igloo & Quanta with goal to deliver 12% YoY growth.• Develop & drive 3 years Channel Marketing Plan to achieve business growth, brand objectives and profitability.• Lead Customer Brand Planning (CBP) to formulate a 6P strategy for trade activations & product launches in liaison with shopper centric guidelines to accelerate channel growth for SM and SS channels.• Engage with marketing team in PMR process to optimize value of existing and future portfolio by channel.• Devise & execute quarterly trade action plans that include in-store activities, on-shelf & off-shelf advertisements & POSMs with key stake holders.• Formulate & implement “1-pager look of success” by channel to enhance Product Visibility based on CATMAN guidelines.• Engage and target shoppers through development of interactive programs e.g. Shop in Shop, Coupon placement through coordination with marketing agencies.• Formulate channel improvement models by understanding and identifying opportunities through analysis of Shopper insight, Retail audit Reports, Brand Health Tracker, sell-in & sell-through data.• Develop and monitor ROI dashboard pre & post evaluation of channel activities to improve ROI by customer • Keep abreast of competition new product launches, pricing & market activation through market visits & online media.ACHIEVEMENTS:• Achieved 7% YoY growth as a part of the category sales and marketing team compared to market growth rate of 3%.• Reduced CODB 2% YoY by optimizing utilization of assets through gross margin % tracker and ROI dashboard.• Increased compliance 10% by launching “Freezer Hot zone Project” and taking corrective actions through Identifying Hot zone asset locations inside the shops.• Improved product mix profitability 5% by developing & executing Planograms POSM across 7000+ Outlets. Show less

• Devised Go -to - Market for cold beverage category in Faisalabad region which resulted in value sales growth by 20%.• Conducted around 600 consumer and retailer market surveys to understand key target consumer segments and important channels for growth.• Analysed market data and Identified 2 key growth channels i.e. bakery and general store.• Developed distributor and retailer incentive plans which led to 5% increase market penetration.• Developed sales force performance… Show more • Devised Go -to - Market for cold beverage category in Faisalabad region which resulted in value sales growth by 20%.• Conducted around 600 consumer and retailer market surveys to understand key target consumer segments and important channels for growth.• Analysed market data and Identified 2 key growth channels i.e. bakery and general store.• Developed distributor and retailer incentive plans which led to 5% increase market penetration.• Developed sales force performance evaluation system to align sales incentive with company growth targets. Show less

I was responsible to plan, monitor and execute structure, mechanical process equipment and pipe work activities at FEC Compression project at Zamzama gas field. Also i made sure all the QA/QC documentation, site inspection and work packs to be handed over to operations team for commissioning of the plant extension. I led contractor team to ensure smooth execution of project activities on site.• Developed Quality Inspection Plans with contractor to ensure plant asset integrity according to… Show more I was responsible to plan, monitor and execute structure, mechanical process equipment and pipe work activities at FEC Compression project at Zamzama gas field. Also i made sure all the QA/QC documentation, site inspection and work packs to be handed over to operations team for commissioning of the plant extension. I led contractor team to ensure smooth execution of project activities on site.• Developed Quality Inspection Plans with contractor to ensure plant asset integrity according to project design• Supervised fabrication activities of SS / CS pipe work and steel structure as per ASME specifications• Executed Civil work for the foundations of Static, Rotary equipment and Structure on project Site• Coordinated structural details and engineering design with Operations team to develop test packs• Monitored erection 13 static equipment and 26 Rotary Equipment as per job risk assessment plan• Engaged all stakeholder to ensure best engineering practices are met with emphasis on HSEC standards• Coordinated structural details and design features with the Central Operations team to ensure plant integrity. Show less

• Developed SOPs for progress measurement & cost estimation with project teams.• Maintained and implemented plan versus actual progress, reports and analyses deviations to monitor progress. • Resolved product, system and procedural issues across the manufacturing line with internal departments.• Maintained standard production times and balanced production lines to improve operational efficiency.• Achieved high customer satisfaction with clients for better management of… Show more • Developed SOPs for progress measurement & cost estimation with project teams.• Maintained and implemented plan versus actual progress, reports and analyses deviations to monitor progress. • Resolved product, system and procedural issues across the manufacturing line with internal departments.• Maintained standard production times and balanced production lines to improve operational efficiency.• Achieved high customer satisfaction with clients for better management of project.• Monitored and executed production activities on shop floor in line with HSE Standards.• Prepared project productivity analysis reports to improve productivity and efficient allocation of resources. Show less