Atif Alvi Email & Phone Number

St. Louis, MO, US

Greater St. Louis Area

United Arab Emirates

• Main responsibility is to develop Retail channel business for ice-cream portfolio of Iffco in UAE Market which includes market leading Brands London Dairy, Igloo & Quanta with goal to deliver 12% YoY growth.
• Develop & drive 3 years Channel Marketing Plan to achieve business growth, brand objectives and profitability.
• Lead Customer Brand Planning (CBP) to formulate a 6P strategy for trade activations & product launches in liaison with shopper centric guidelines to accelerate channel… Show more Main responsibility is to develop.
• Lead Customer Brand Planning (CBP) to formulate a 6P strategy for trade activations & product launches in liaison with shopper centric guidelines to accelerate channel growth for SM and SS channels.
• Engage with marketing team in PMR process to optimize value of existing and future portfolio by channel.
• Devise & execute quarterly trade action plans that include in-store activities, on-shelf & off-shelf advertisements & POSMs with key stake holders.

Pakistan

• Devised Go -to - Market for cold beverage category in Faisalabad region which resulted in value sales growth by 20%.
• Conducted around 600 consumer and retailer market surveys to understand key target consumer segments and important channels for growth.
• Analysed market data and Identified 2 key growth channels i.e. bakery and general store.
• Developed distributor and retailer incentive plans which led to 5% increase market penetration.
• Developed sales force performance… Show more
• Developed sales force performance evaluation system to align sales incentive with company growth targets. Show less

Pakistan

• I was responsible to plan, monitor and execute structure, mechanical process equipment and pipe work activities at FEC Compression project at Zamzama gas field. Also i made sure all the QA/QC documentation, site.
• Developed Quality Inspection Plans with contractor to ensure plant asset integrity according to… Show more I was responsible to plan, monitor and execute structure, mechanical process equipment and pipe work activities.
• Developed Quality Inspection Plans with contractor to ensure plant asset integrity according to project design
• Supervised fabrication activities of SS / CS pipe work and steel structure as per ASME specifications
• Executed Civil work for the foundations of Static, Rotary equipment and Structure on project Site
• Coordinated structural details and engineering design with Operations team to develop test packs

Pakistan

• Developed SOPs for progress measurement & cost estimation with project teams.
• Maintained and implemented plan versus actual progress, reports and analyses deviations to monitor progress.
• Resolved product, system and procedural issues across the manufacturing line with internal departments.
• Maintained standard production times and balanced production lines to improve operational efficiency.
• Achieved high customer satisfaction with clients for better management of… Show more
• Achieved high customer satisfaction with clients for better management of project.

Master Of Business Administration (Mba), Marketing And Finance, 3.5 Gpa

Activities and Societies: • General Secretary - LUMS Marketing Executive Club • Director Promotion & Registration - LUMS Marketing.

B.E, Mechanical, 3.6 Gpa

Activities and Societies: Captain-Mechanical Department Football Team