Alain Tremblay Email & Phone Number

Montréal, Québec, Canada

Montreal, Canada Area

As a senior digital marketing strategist, I support the company’s clients solving highly complex digital challenges. Helping enterprises create rich digital experiences for the consumer throughout the customer lifecycle. In most of these cases the clients are creating unique experiences, driving the changes within the organization affecting the complete ecosystem. To do so requires a deep understanding of the company’s internal process in order to guide them throughout the required changes leading to digital transformation. All aspects of the impacted business process need to be considered:Sales and operationsMarketingLogisticsFinanceHRTechnologyEtc.

Montreal, Quebec, Canada

Responsible for the definition and implementation of the engagement program, acquisition on-line and off line, operations management and CRM platform. Review and implement a new acquisition model.

Montreal, Canada Area

As the Senior Manager, Customer Engagement responsible of defining and implementing a comprehensive customer lifecycle program. Using a deep understanding of the customer journey from first point of contact to the point of sale to customer onboarding, retention and loyalty, develop the Marketing Automation tool (featuring Pardot and SalesForce) strategy for targeted communications aimed at improving conversion rates throughout that journey and ultimately increasing customer lifetime value. Develop the specific customer journey on-boarding and nurturing programs. Based on the specific persona implement a communication program aimed at supporting the new company strategy and provide the customer access to a series of on-line functionnalities that empowers them in a self-serve environment.As a Senior manager I manage a team that handles the overall email marketing communication and hence support other internal groups involved in the Customer Journey as Sales, Operations, Customer Services.Develop and implement a comprehensive email reporting dashboard covering the funnel of acquisition providing insight on performance and path to enhancement.Manage a team of specialists in Marketing Automation and Email marketing to ensure complete delivery of the customer journey programs.

Montreal, Canada Area

As a Senior Manager, defines advertiser online action plan, participate in overall product strategy in order to ensure: clients self-serve support, online promotion and self-serve purchase. Oversee the development of the B2B Mobile app.Support website lead generation strategy and customer engagement (logged-in experience and reporting tool).Responsible for key performance indicators (traffic, conversion, etc.) and to lead a team of product owners and cross-functional scrum teams to ensure the delivery of key product features.Lead a product development team (composed of PO, Sr Managers, UI/UX designer).Participate in Sprint Planning/Grooming/Review. Support the team in a PO role when required and ensure the continuated delivery of projects.Extensive usage of the Atlassian suite: JIRA / Confluence / Trello / HipChat

Montreal, Canada Area

The mandate was to redefine the advertiser's reporting platform and to bring Yp application to the next level in terms of digital performance.Working with cross-functionnal virtual teams ensure platform performance delivers over expectations.Manage the existing marketing support and development team. Expertise: Hadoop, Cloud base database, SQL

Working in the Distribution division of Media transcontinental, responsible for working on elaborating the strategy and executing the vision roadmap for online.Supervise operation team. Promote the product and support the training on product with the sales and marketing team. Develops Business Intelligence and implements best practices. Develop the Web Analytics program for the website.

Montreal, Canada Area

Develop and enhance eCommerce application for the B2C portal.Develop the strategy, identify opportunities, build projects with associated business cases for executive approval and manage delivery with own expert team and cross-functional virtual teams

Mba, Ecommerce

Ubc Award Of Achievement In Web Analytics, Web Analytics, Ubc/Daa Award Of Achievement In Digital Analytics

The aim of the program is to give you a “blueprint” for navigating any digital analytics measurement problem you may encounter. Rather.

B Gest, Marketing And Finance