Senior Business Analyst
CurrentContributing as both digital consultant and business analyst for 3+ industry verticals including public services, manufacturing, hospitality clientsWorking cross-functionally to contribute to the customer ecosystem, including Customer Experience, Martech and Digital Marketing.Worked as a single point of contact for a diverse portfolio of clients, including an Investment holding company in the UAE.Boosted impressions by 32% YOY for a Global CPG Leader through an audience management tool optimizing audience attributes, look-alike models, and segmentation.Consulting on process mapping to integrate 5+ tools for automating content operations for a global diagnostics manufacturer by conducting 10+ workshops, creating process maps and identifying pain points.Liaising with 3 different business stakeholders to streamline the user story management process to ensure monthly release cadenceTraining and overseeing 5 member Support Team to handle queries on 13+ workflows from 800+ users Streamlining requirement elicitation process by interacting with personnel from 5 departments of 7+ subsidiaries (including C-suite)Undertaking consulting projects across various domains including real estate, beauty, and manufacturing. Sample Consulting Engagements:-Streamlining content operations for Global Medical Equipment organisation by conducting workshops with 10+ business stakeholders to understand current processes and operational activity -Baselining requirements single-handedly for Product pricing management system for a multinational Automobile manufacturer-Undertaking intensive sessions to pass down end-to-end project requirements to architect and support teams to ensure 0 latency- Advising on creating a D2C app from scratch by base-lining requirements and providing recommendations within the Indian cosmetic industry-Providing and executing recommendations beyond the original ask of the client, leading to multi-layer problem-solving
