Aleksandra Tsantsaridi Email & Phone Number

Limassol, Cyprus

Trust&safety stream in Avito Services

Moscow, Russia

- Managed discovery team of 10 employees: recruiting, developing, OKR, PEDP. Oversaw the growth of 3 PMs and 4 TLs. Optimized team’s operational efficiency by implementing SLA and workflow improvement which led to reducing proposal preparation time by 50%- Generated & validated product hypotheses within 4-6 weeks for companies in the MedTech, EdTech, VoD, and Banking sectors. Notable achievements include: - Successful launch 4 out of 8 innovations for TOP 1 VoD service in 2021 was made by our team - Developed two product hypotheses for MedTech B2B company, targeting new B2C segments (Pregnancy and Pediatrics), with a potential to increase total B2B annual revenue by +10% - Successfully adapted B2B product for SMB in MedTech company - Successfully relaunched EdTech platform, doubling its speed and achieving CSI of 90% - Implemented gamification activity for TOP2 bank, resulting in 50% increase in users' buying activity - Created and implemented an internal approach to resolve issues with clients' products, resulting in 70% client loyalty rate and 85% CSI - Optimized presale process and fostered client relations, leading to 30% increase in conv. from briefs - Maintaining project margin and discovery team’s PnL ratios at target levels.

Moscow, Russia

Set up MySky Budgets, a tool for forecasting of aircraft operational costs for US and European markets- Led the development of a robust data system to automate manual processes and ensure accurate budget calculations based on client inputs, while adhering to data source constraints- Organized end-to-end product launch, delivering the first release within 3 months- Secured a paid-for trial period with clients, enabling extensive product testing and feedback.

Moscow, Russia

- Led a cross-functional product team of 7 employees using SCRUM, delivering the first version, focused on exceptional user experience in 5 months with positive client feedback.- Conducted market and user research, using insights to improve customer experience and loyalty- Streamlined inter-team communication within 1 month, shortened features’ TTM by 30%

Moscow, Russia

- Conducted AB tests for elements of category main page and catalog system as a result: - CR of the ‘Add to cart’ CTA on the main page grew 3x - Bounce Rate on the category main page decreased by 16% - Transactions of users visiting the main page grew 3x- As a part of the work on the category: collected requirements from businesses, conducted user research, described the requirements for the catalog tree, product card, search; ideated a content plan

Moscow, Russia

- Organized the collection and analysis of user behavior and feedback. Recommended changing the tariff scale and dividing the product line, which increased client conversion by 50%- Formed 3 growth hypotheses, conducted tests for them, as a result C1 increased by 60%- Set up telemarketing. Registration CR from cold database - 30%. Maintaining planned CAC level.

Moscow, Moscow City, Russia

- Created an operations department from scratch in the company- Organized clients relationship, as a result: sales plan fulfilled by 90%, margin grew by 30% over the year, maintaining RR by target level.- Set up transferring process business requirements to platform developers as a result decreased TTM for features, increased the efficiency and effectiveness of team communication.

Master'S Degree, Project Management, 4.0

Master'S Degree, Project Management, 4.0