Mariza Attia Email & Phone Number

The creation of the 1st Global Theatre Museum and to be more specific of the 1st Digital and Physical Theatre Museum in the World it’s a lifetime project with details that make the difference from everything existing until today.• Marketing Strategy (offline/physical & online/digital).• Creation and development of website www.mariza-attia.com.• Design and manage website through WordPress.• Develop and execute Google ads, social media campaigns [Facebook, Instagram, X (Twitter), LinkedIn, YouTube ads].• SEO, SMO and audience targeting. • Digital Marketing & Content Creation ( YouTube Videos, SoMe Posts).• Marketing Budget Management, Marketing Campaigns, Media Management.

Athens, Attiki, Greece

▪ Developing Legrand’s Trade development mkt strategy, through omni-channel lens, focusing on digital solutions.▪ Developing the process for planning and executing Trade Marketing activities, introducing innovative practices regarding product promotion.▪ Developing the process for brand campaigns & activations to external parties (i.e.: creative agencies, trade partners etc.)▪ Executing trade promotional plans and developing Omni Channel Activities.▪ Planning Legrand’s Greece e-commerce strategy▪ Budgeting and reporting▪ Managing and Implementing promotional programs.▪ Managing the public image of the company (corporate identity).▪ Market research and analysis.▪ Planning and Implementing advertising actions.▪ Creation of printed and electronic promotional material (press releases, newsletters, etc.).▪ Creating and managing website/social media content and monitoring analytics.▪ Planning and organizing events.▪ Managing relationships and communicating with B2B customers to create plans of actions to promote sales of products and services to B2C end customers.

▪ Development of a Marketing/Communication/Social Responsibility strategy.▪ Company development, management & execution of the annual strategic marketing plan (ATL & BTL). ▪ Branding of popular brands such as HP, Samsung, LG, Lenovo, Toshiba, Asus, Microsoft, etc. ▪ Development of e-commerce and online Marketing.▪ Coordination and guidance of multi-member teams (salespeople, product managers). ▪ Website/social media (campaigns)/e-mail content management and analytics tracking. ▪ Public image management (creating a corporate identity). ▪ Participation in quantitative and qualitative market research. ▪ Market research and analysis.▪ Competitive analysis and positioning. ▪ Planning, budget and performance monitoring and reporting. ▪ Budget monitoring.▪ Developing customer relationships. ▪ Project management involving multiple stakeholders.▪ Reporting and presenting.▪ CRM management and database utilization. ▪ Preparation of sponsorship proposals by identifying points of convergence/synergy. ▪ Monitoring trends in corporate sponsorships.▪ Preparation and implementation of various advertising actions (B2B & B2C).▪ Cooperation with advertising companies to create the appropriate promotional actions (print and electronic) at local, national, and international level.▪ Content creation/copywriting (offline and online). Press releases, Ads, Banners, Newsletters.▪ Daily contact & coordination with multiple teams of the company, as well as with the company's offices in Thessaloniki.▪ Communication with media (media planning and buying).▪ Preparation and supervision of the company's presence at industry exhibitions, workshops, and conferences. ▪ Planning and organization of events.▪ Corporate communication management.▪ Public relations management. ▪ Strategic alliances and partnerships: Management of mutual funds co-marketing resources. Collaboration with suppliers to raise marketing funds and create a plan of actions to promote.

▪ Participation in the creation and execution of the annual marketing plan (ATL & BTL).▪ Communication with advertising companies for the execution of large advertising projects.▪ Creation of messages in every means of promotion of the company (prints, internet, stores).▪ Participation in the design, collection, processing, conclusion, and presentation of quantitative and qualitative research.▪ Project management involving multiple stakeholders.▪ Creation of concepts for special projects (special events, etc.).▪ Weekly store visits/ Customer service.▪ Monitoring trends in corporate sponsorships, especially in relation to non-profit organizations.▪ Writing press releases.▪ Developing customer relationships with B2C and B2B sales.▪ Preparation and implementation of various advertising actions (B2B & B2C).▪ Participation in campaigns specifically targeting B2B customers.▪ Participation in events (special events) in the company's stores, conferences, exhibitions, and corporate events.▪ Exclusively responsible for content creation (copywriting) of the company's weekly magazine addressed to all employees.▪ Supporting the process for planning and executing Trade Marketing activities, introducing innovative practices regarding product promotion.▪ Supporting the process for brand campaigns & activations to external parties (i.e.: creative agencies, trade partners etc.)▪ Executing key Marketing activations (i.e.: Store Opening events, commercial promotion activities etc.)▪ Executing trade promotional plans and support the development of Marketing materials and Omni Channel Activities.

Athens, Attiki, Greece

▪ Participation in the creation and execution of the annual communications plan of actions.▪ Planning and organization of events.▪ Corporate communication management.▪ Public relations management.▪ Content creation/copywriting. Press releases, Newsletters.

Athens, Attiki, Greece

▪ Monitoring media services and reporting ▪ Group events organization (preparation of giveaways, etc).

Athens, Attiki, Greece

▪ First mystery customer for western union historic first transaction ▪ Sales &Promotion of Olympic Games/ Athens 2004 ▪ Registration and classification (through personal visits to the branch network) of the customers of the Hellenic Post Bank for promotional actions ▪ Creating and executing new services ideas.

Athens Metropolitan Area

▪ Participation in the design, collection, processing, conclusion, and presentation of quantitative and qualitative research (Carrefour etc.).

Bachelor Of Business Administration In Marketing & Communication, Marketing & Communication

Activities and Societies: Erasmus Student Network Athens AUEB

Master'S Level Program “Political Lobbying And High Technology”., Political Economy And European Industrial Policy. Political Sociology And Social Action.

Contemporary international political economy with an emphasis on Tech Giants and their role in the international economy.

Doctor Of Philosophy - Phd, Humanities/Humanistic Studies, Excellent Mark

School of Philosophy/ Department of Theatre Studies. [State Scholarships Foundation. Co-financed by Greece and the European Union.

Master'S Degree, Humanities/Humanistic Studies, A (9,75)

School of Philosophy/ Department of Theatre Studies. Thesis: "From the text to the scene. Greek theater in dialogue with the world theater".

Diploma In Digital Marketing, Marketing