Attila Kátai

Attila Kátai Email and Phone Number

B2B & B2C | 15 years marketing experience | sales oriented @ De'Longhi
Attila Kátai's Location
Budapest, Budapest, Hungary, Hungary
Attila Kátai's Contact Details

Attila Kátai work email

Attila Kátai personal email

n/a
About Attila Kátai

Professional with 10 years experience of both B2B & B2C with full business exposure built on Marketing approach. Although I consider myself a Marketing professional, my biggest asset is a proven track record of how to combine the effort of multiple divisions to maximise company growth. I recognise this as a general rule of business which can be applied trough many industries and organisational setups.

Attila Kátai's Current Company Details
De'Longhi

De'Longhi

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B2B & B2C | 15 years marketing experience | sales oriented
Attila Kátai Work Experience Details
  • De'Longhi
    Brand Manager
    De'Longhi Oct 2023 - Present
    Hungary
  • Republic Group
    Business Development Strategist
    Republic Group May 2022 - Present
    •Lead strategy and operations for all tender processes: create creative briefs, establish communication strategies for tenders, manage project teams, track milestones, maintain client relationships, and participate in presentation teams.•Strategically lead and support creative teams for various communication campaigns with existing partners.•Organize and lead client business development workshops and think tanks.•Participate in annual communication planning with key account… Show more •Lead strategy and operations for all tender processes: create creative briefs, establish communication strategies for tenders, manage project teams, track milestones, maintain client relationships, and participate in presentation teams.•Strategically lead and support creative teams for various communication campaigns with existing partners.•Organize and lead client business development workshops and think tanks.•Participate in annual communication planning with key account partners.•Actively contribute to improving the agency's operations, including internal team communication and customer experience.•Assist in integrating a new digital agency into our current organization and help establish new working methods for projects.•Responsible for the development of two portfolio managers. Show less
  • Mondelēz International
    Senior Brand Manager
    Mondelēz International Mar 2020 - May 2022
    Budapest, Hungary
    • Plan, brief and execute brand related marketing activations (social, TV copy adaptation/development, initiate massive sampling…etc.)• Continuously following up current business performance and propose gap closing actions• Be part of media planning and execute the brand initiatives• Collaboration with agencies, central equity & innovation teams, other functional teams• Leading strategic consumer researches and strategic communication development• Support the strategic… Show more • Plan, brief and execute brand related marketing activations (social, TV copy adaptation/development, initiate massive sampling…etc.)• Continuously following up current business performance and propose gap closing actions• Be part of media planning and execute the brand initiatives• Collaboration with agencies, central equity & innovation teams, other functional teams• Leading strategic consumer researches and strategic communication development• Support the strategic planning process by conducting and collecting all relevant market and consumer data• Manages complex brand portfolios linked to brand projects• Responsible for the development of junior brand manager Show less
  • Spectrum Brands, Inc
    Marketing Manager
    Spectrum Brands, Inc Nov 2018 - Mar 2020
    Budapest, Budapest, Hungary
    • Manage, develop and be responsible for all marketing activities of 5 PET brands (EUKANUBA, IAMS, TETRA, 8in1, FURminator)• Maintain relationship with key account partners like Fressnapf, Rossmann, Auchan… etc.• Responsible for pricing, promotions and assortment by partners• Close cooperation with main distributors and sales representatives to develop our brands• Manage social media communications• Continuous cooperation with the regional marketing & sales team
  • Henkel
    Business Development Manager (Keep Previous Position As Well)
    Henkel Apr 2017 - Sep 2018
    Budapest
    • Totally restructure our Indola brand in VfM market: restructure contract conditions, reshape promotions, specify the salon discounts, build up logistics background• Establishment of a new sales representative team (7 SR) in cooperation with sales manager • Maintain relationships with KAM and TOP WS partners• Launch the new Indola Partner Academy with new trainer team (6 educators) and organize the whole year education program• Drive PR and social media activities with beauty… Show more • Totally restructure our Indola brand in VfM market: restructure contract conditions, reshape promotions, specify the salon discounts, build up logistics background• Establishment of a new sales representative team (7 SR) in cooperation with sales manager • Maintain relationships with KAM and TOP WS partners• Launch the new Indola Partner Academy with new trainer team (6 educators) and organize the whole year education program• Drive PR and social media activities with beauty bloggers/influencers• Strong focus on OTC selling of profession products Show less
  • Henkel
    Professional Partner Service Manager (Keep Previous Position As Well)
    Henkel Nov 2013 - Sep 2018
    Budapest
    • Lead, support and develop PPS team (5 main PPS HD trainer, 1 PPS specialist, 1 PPS coordinator) and external trainers • Organizing marketing/education events and whole year seminar programs for hairdressers/ KAM partners• Manage and responsible for ASK Academy Budapest. Increase number of seminars and participate hairdresser, maintain the place and education tools• Take care of consumer requests, complaints and obtain necessary legal and R&D approvals• Develop PPS module in… Show more • Lead, support and develop PPS team (5 main PPS HD trainer, 1 PPS specialist, 1 PPS coordinator) and external trainers • Organizing marketing/education events and whole year seminar programs for hairdressers/ KAM partners• Manage and responsible for ASK Academy Budapest. Increase number of seminars and participate hairdresser, maintain the place and education tools• Take care of consumer requests, complaints and obtain necessary legal and R&D approvals• Develop PPS module in Sales representative sales system: seminars list, apply for seminars, discount, etc. Show less
  • Henkel
    Marketing Manager
    Henkel Aug 2012 - Apr 2017
    Budapest
    • Planning and leading marketing activities for Schwarzkopf Professional (B2B business) channel for the responsible brand portfolio (9 brands, approx. 1000 SKU-s)• Manage, develop and be responsible for all marketing and promotional materials, in-saloon communication activities • Prepare and implement promotional and communication strategies with the aligned media and creative agencies• Develop and improve social media communications, organizing digital campaigns for all… Show more • Planning and leading marketing activities for Schwarzkopf Professional (B2B business) channel for the responsible brand portfolio (9 brands, approx. 1000 SKU-s)• Manage, develop and be responsible for all marketing and promotional materials, in-saloon communication activities • Prepare and implement promotional and communication strategies with the aligned media and creative agencies• Develop and improve social media communications, organizing digital campaigns for all professional brands• Implement the business plan in co-ordination with sales, PPS team, logistics, finance engineering• Continuous cooperation with the regional Marketing & Sales team, report key actions, share best practice Show less
  • Gilan Trading Kft.- Kalifa
    Marketing Manager
    Gilan Trading Kft.- Kalifa Apr 2010 - Aug 2012
    • Prepare the strategic plan of the annual marketing and trade marketing activities• Develop, implement, monitor nation-wide and account specific promotions• Develop print and online activities as required for brand activation including PR activities• Responsible for development and implementation of all in-store and field related POS and support materials. Also includes responsibility for all in-store communication• Weekly field visits & field control and responsibility for the… Show more • Prepare the strategic plan of the annual marketing and trade marketing activities• Develop, implement, monitor nation-wide and account specific promotions• Develop print and online activities as required for brand activation including PR activities• Responsible for development and implementation of all in-store and field related POS and support materials. Also includes responsibility for all in-store communication• Weekly field visits & field control and responsibility for the merchandising system• Contribution to product and packaging development projects• Monitor the market situation and competitor activities Show less
  • Nestlé
    Sales Coordinator
    Nestlé Jan 2009 - Jun 2009
    • Keep contact with Area Sales Manager, sales representatives• Coordinate the sales representatives’ daily schedule• Administrative support related to the sales region• Responsible for all marketing and promotional materials belonging to the sales region• Daily reports, presentations (for region, Area Sales Manager, KAMs)
  • Nestlé
    Marketing Trainee
    Nestlé Jan 2008 - Dec 2008
    • Implementation of own projects (such as launching Nescafé Xpress) in co-ordination with sales, logistics, finance, accounting and production• Contribute to plan the allocation of available budget• Monitoring of the market environment and competitors• Prepare and implement promotional and communication strategies with the aligned agencies• Organize Nescafe Xpress activities at Sziget festival

Attila Kátai Education Details

  • Budapest Business School College Of International Management & Business
    Budapest Business School College Of International Management & Business
    International Marketing And Total Quality Management

Frequently Asked Questions about Attila Kátai

What company does Attila Kátai work for?

Attila Kátai works for De'longhi

What is Attila Kátai's role at the current company?

Attila Kátai's current role is B2B & B2C | 15 years marketing experience | sales oriented.

What is Attila Kátai's email address?

Attila Kátai's email address is at****@****mail.hu

What schools did Attila Kátai attend?

Attila Kátai attended Budapest Business School College Of International Management & Business.

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