Attia Qureshi Email & Phone Number

United States

Ann Arbor, Michigan, United States

Lecturer on negotiation and conflict resolution

Worldwide

For rapidly growing organizations looking to mend their dysfunctional culture, I offer a customized plan to cultivate a unified, collaborative and inclusive culture, all of which allows for progress and innovation. Cooperation and efficiency don’t magically happen, but it’s important to get it right and I can help.I've worked with Fortune 500 executives, family businesses, and have ongoing conflict resolution work in the cocaine producing regions of Colombia (talk about high stakes).

Cambridge, Massachusetts, United States

Teaching and designing MIT Sloan School of Management's most sought after course, Power and Negotiation.

Ann Arbor, Michigan, United States

Lecturer on strategy communication

At Kalani, we are preserving centuries old crafts that are disappearing as the market is flooded by mass manufacturing. We reject current production standards and are focusing on the distinction, culture and history of hand made creations, while holding ourselves to the strictest standards of quality and sustainability. Using the finest fibers from family farms and working with artisans around the world, we have created a luxury brand with a conscience.www.KalaniQ.com

Cambridge, Ma

Greater Boston Area

Worked with course professor over three semesters to help teach negotiation skills to undergraduate and graduate students, focusing on the Seven Elements Framework, decision analysis, game theory, behavioral analysis, distributive negotiation and multi-party negotiationsExperience includes lecturing, preparing cases, holding office hours, training TA’s, weekly prep and providing students direct, individual feedback on their skill development through the use of weekly written journals

Greater Denver Area

- Created a new onboarding flow to capture preferences for recently registered users to customize communication and recommendations, managing product line experts, UX, FE and BE engineers to take project from ideation to site implementation- Defined customized digital communication strategy for first 30 days of a user’s lifecycle to educate on product offerings and content, implementing industry best practices on lifecycle management, and collaborating with brand and design to implement consistent messaging- Developed segmentation strategy to create user personas based on interests and barriers to purchase (price sensitivity, time sensitivity, etc.)- Managed data warehousing project, working with key stakeholders and infrastructure architect to gather requirements and transfer data into star-schema structure, allowing for easily accessible and accurate reporting- Implemented new quality of registration metric for acquisition channels, querying for cohort data going back three years, and applying a one year conversion multiplier to assess quality after 30 days

- Built and deployed a predictive sales and finance model for 2014 that revamped each month’s goals, forecasting new active users MOM at a 95% accuracy rate- Collaborated with engineering team to implement survey into product to further understand product gaps, determining frequency and questions of survey, analyzing responses of users in comparison to in-product behavior, providing product recommendations - Worked cross-functionally between marketing and product teams to understand profile of long-time users who attrited, finding key behavioral patterns and incorporating attrition early indicator alerts for attrition into the CRM systems to identify at-risk users- Presented monthly metrics and innovative proposals on team efficiency to leadership, creating a dynamic Tableau dashboard with metrics supporting and tracking projects- Revamped cold-calling campaign efforts to increase revenue channels by providing tighter guidelines on our control and test groups, performing A/B testing on results through t-testing and linear regression, improving outreach effectiveness

San Francisco Bay Area

Focus on market analysis, and improving ROI through enhanced analytics in marketing and advertising: Analyzed key trends and areas for improvement based on current market trends and best practices, providing recommendations to gain/maintain competitive advantage; Implemented advertising campaigns and tracked with Google Analytics to enhance product strategy; Provided a business intelligence roadmap, which aligned with company's current technology and future needs to implement more data driven decisions.Selected Roles:Consumer Strategy for Top 10 Gaming Company- Performed deep-dive on competition in gaming industry and opportunities for growth, presenting to senior executives on best practices of “gamification” and use of analytics to understand customer life cycle in order to improve user experience and retention- Worked closely with engineering and marketing team to improve advertising and data gathering efforts by implementing HTML ads on most heavily trafficked web pages, tracking performance data through Google Analytics and continuously optimizing advertising campaigns through ad formatting and keyword coverage/bids, ultimately providing clear reports to drive more insightful product strategy decisions- Developed business intelligence (BI) strategy and roadmap, which included quick wins, detailed step-by-step timeline for completing BI initiatives through 2012, cost/benefit analysis, best practices, and alignment of initiations with parent companyCustomer Relationship Management Strategy for Top 3 Children’s Research Hospital- Built an enterprise level critical-to-ROI strategy to evaluate process strength, influencing factors and capabilities of key business objectives, establishing specific and quantifiable measures to drive strategy- Created a CRM strategy to optimize multi-touch campaigns across all fundraising divisions (heavily focused on online user acquisition), improving customer segmentation and targeting through A/B testing

Worked with Fortune 500 companies, including Walmart, to analyze financial benefits of energy efficient practices. Developed a micro-site on energy efficiency to make it easier and more accessible for corporations, including seven steps, funding sources, tracking tools and best practices.

Cape Town, South Africa

Researched market and competitors in South African tourism industry to identify new market segments and redesign promotional materials, resulting in a 7% increase in sales. Helped decrease variable costs through analysis of company operations and trends.

Istanbul, Turkey

Researched the stability and risk of default for corporate loans and provided recommendations to minimize losses. Worked on communication between factoring agents to resolve disputes and negotiate contracts for clients.

Master’S Degree, Management & Design

Negotiation, Conflict Resolution

Studied in Harvard Law School's Negotiation Workshop to receive training on negotiation, conflict resolution, difficult conversations.

Bba, Business - Strategy And Business Information Technology

Activities and Societies: President of Net Impact Undergrad, Ross School of Business, Director of Investment Management - Navara.