Attie O'Rourke

Attie O'Rourke Email and Phone Number

Co-Founder and Head of Marketing at Groundskeeper Willie @ Food Agribusiness Network (FAN)
woombye, queensland, australia
Attie O'Rourke's Location
Queensland, Australia, Australia
Attie O'Rourke's Contact Details

Attie O'Rourke personal email

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Attie O'Rourke phone numbers

About Attie O'Rourke

For over 15 years I have held a variety of marketing roles building expertise in brand strategy, social and digital media and communications. Working in a range of industries including FMCG, food and agri-business, franchise, hospitality, financial services and automotive has enabled me to finesse skills in both B2B and B2C marketing. I have a passion for the hospitality and food industry, growing brands through creative marketing strategy and digital innovation. I have demonstrated expertise in: digital marketing, social media, content creation and storytelling, website development, print, TV, outdoor advertising, sponsorship, PR, brand management, event management, research and analytics and client management.I am a Certified Practising Marketer (CPM) through the Australian Marketing Institute (AMI) as of May 2014.

Attie O'Rourke's Current Company Details
Food Agribusiness Network (FAN)

Food Agribusiness Network (Fan)

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Co-Founder and Head of Marketing at Groundskeeper Willie
woombye, queensland, australia
Website:
foodagribusiness.org.au
Employees:
10
Attie O'Rourke Work Experience Details
  • Food Agribusiness Network (Fan)
    Non Executive Director
    Food Agribusiness Network (Fan) Nov 2023 - Present
    Sunshine Coast, Queensland, Australia
    FAN is a not-for-profit food cluster that aims to empower its members and industry to grow, by creating an ecosystem that supports collaboration, accelerates innovation and drives trade locally and globally.Today FAN has more than 370 members from across the food value chain in the Gympie, Noosa, Sunshine Coast and Moreton Bay regions and is recognised nationally and internationally as a leading Australian food cluster.Backed by a strong community of supporters and partners including Regional Councils, Regional Development Australia, Queensland Government and the Australian Government, FAN’s members are leading the way in showing how responding to challenges and opportunities together, accelerates growth and creates a stronger more resilient industry.
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  • Hall Chadwick Qld
    Marketing Manager
    Hall Chadwick Qld Feb 2021 - Present
    Brisbane, Queensland, Australia
    Responsible for the reputation and growth of the Hall Chadwick QLD brand. Through brand awareness and lead generation tactics, I help small business owners partner with Hall Chadwick QLD for support and growth through accounting services.
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  • Groundskeeper Willie
    Co-Founder And Head Of Marketing
    Groundskeeper Willie Feb 2018 - Present
    Sunshine Coast, Australia
    Co-founder and active Head of Marketing at Groundskeeper Willie Coffee Roasters. Responsible for brand growth, expansion, digital and social media, customer experience and social responsibility. I am passionate about creating innovative products for our customers while meeting our sustainability goals.
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  • Self Employed
    Marketing Consultant
    Self Employed Nov 2015 - Feb 2024
    Australia And Canada
    Working with a wide variety of clients from start-ups to global brands to deliver creative marketing strategies and support business growth. Bringing a solutions-driven approach has enabled me to garner success no matter the budget, and prime brands for the next chapter of growth.
  • Maer Group
    Senior Consultant | Account Manager
    Maer Group Sep 2020 - Feb 2021
    Sunshine Coast, Queensland, Australia
    Responsible for the marketing strategy and delivery of tactics to grow clients in the hospitality, club and gaming industry. A highlight of this role was rebranding a club to capture a new, younger demographic, resulting in a 300% lift in membership and record number ticket sales.
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  • Bank Of Queensland
    Marketing Manager, Local
    Bank Of Queensland Jan 2019 - May 2020
    Brisbane, Australia
    Delivered revenue growth for BOQ's owner-manager network through tailored marketing. I delivered a variety of strategic projects and developed programs to build brands, on a local level.
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  • Crew Marketing Partners
    Senior Marketing Manager
    Crew Marketing Partners Aug 2017 - Feb 2018
    Surrey, B.C.
    Managed a large portfolio of CPG and food and beverage clients crafting strategies, brands and tactics to help them win with marketing.Clients included: - Hardbite Chips- Wild Coast Fruit Co.- Vitalus Nutrition- Snowcrest Foods- BOOM! Smoothies- Organika
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  • Lgm Financial Services Inc.
    Marketing Specialist
    Lgm Financial Services Inc. Aug 2014 - Oct 2015
    Vancouver, Canada Area
    Specialist in brand strategy, digital marketing and social media for a Canadian automotive finance and insurance company. Leader of the company's purpose driven campaigns and cause marketing initiatives.
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  • Silver Chef Ltd
    Marketing Manager
    Silver Chef Ltd Jul 2013 - Jul 2014
    Melbourne, Australia
    Led a marketing team to deliver the highest period of company growth to date. I delivered a wide variety of strategic projects including global expansion to New Zealand and Canada as well as setting up a new company division in Melbourne, Australia.
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  • Silver Chef Ltd
    Brand Manager
    Silver Chef Ltd Nov 2010 - Jun 2013
    Brisbane, Australia
    Created and executed a marketing strategy for the key brand, Silver Chef, by managing a team of marketers and provide support to 500 businesses in the national partner network. During this time I led my team to lift online leads by 63% and grew market share of our brand with creative initiatives including Masterchef sponsorship, trade show activation and content marketing strategies.
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  • Silver Chef Ltd
    Marketing Coordinator
    Silver Chef Ltd May 2008 - Nov 2010
    Brisbane, Australia
    Reporting to the Marketing Manager, this role was responsible for a wide range of activities to support the partner network of 500 dealerships, as well as directly target customers getting into, or working within, the hospitality industry.Key achievements:Website & e-commerce developmentPublished a book, ‘How to Run a Restaurant for Dummies™’ generating $1m+ through lead generationLaunching a national, loyalty program to the partner network, Sales League
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  • Lenard'S
    Marketing Coordinator
    Lenard'S Jul 2007 - May 2008
    Brisbane, Australia
    Delivered marketing and campaign support for the franchisees of Australia’s largest chicken franchise.
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Attie O'Rourke Skills

Digital Marketing Email Marketing Marketing Strategy Direct Marketing Marketing Brand Management Advertising Online Advertising Social Media Marketing Copywriting Strategy Event Management Product Development Social Media Account Management New Business Development Lead Generation Management Marketing Communications Digital Strategy E Commerce Sponsorship Public Relations Sales Sem Customer Insight B2b Leadership Seo Project Management Collateral Content Development Marketing Management Social Marketing 1 To 1 Marketing Branding And Identity Brand Awareness People Development Marketing Campaigns Growth Marketing Content Marketing Cause Marketing

Attie O'Rourke Education Details

Frequently Asked Questions about Attie O'Rourke

What company does Attie O'Rourke work for?

Attie O'Rourke works for Food Agribusiness Network (Fan)

What is Attie O'Rourke's role at the current company?

Attie O'Rourke's current role is Co-Founder and Head of Marketing at Groundskeeper Willie.

What is Attie O'Rourke's email address?

Attie O'Rourke's email address is ao****@****.com.au

What is Attie O'Rourke's direct phone number?

Attie O'Rourke's direct phone number is +614145*****

What schools did Attie O'Rourke attend?

Attie O'Rourke attended The University Of Queensland, Adma (The Association For Data-Driven Marketing & Advertising), Brisbane Girls Grammar School, Australian Marketing Institute.

What are some of Attie O'Rourke's interests?

Attie O'Rourke has interest in Poverty Alleviation, Environment, Education.

What skills is Attie O'Rourke known for?

Attie O'Rourke has skills like Digital Marketing, Email Marketing, Marketing Strategy, Direct Marketing, Marketing, Brand Management, Advertising, Online Advertising, Social Media Marketing, Copywriting, Strategy, Event Management.

Who are Attie O'Rourke's colleagues?

Attie O'Rourke's colleagues are Amy Watson, Mim Mcwilliam, Tracy Henderson, David Hoath, Melitta Mcdonald, Taha Kareemi, Misha Moran.

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