Attila Marecsko Email & Phone Number

Budapest, Hu

Budapest

Regional Category Manager CZ,SK,HU,RO,HR,SRB,SLO.Creating 5Y strategy (regional/local) with PnL balance, pricing strategyInnovation Manager and Growth Hacker (Improving category portfolio and re-positionings)Leader of new product introductions in StageGate® project management (50+)Driven the Consumer Decision Journey (marketing funnel from “awareness -› buy”)Disruptive methods to interact B2B2C (e-commerce, delivery point solutions (DPS))Brand Advocate’s Incubator programOrganizing events / Training leadsConsumer satisfaction programs / Loyalty schemeTotal responsibility over the brand activities (brand/trade)Award winning media campaigns, packaging solution

Edinburgh, United Kingdom

Providing third party support as a freelancer for businesses in order to help establishing workflow on a regional level in ex-YU countries. My services are mainly on sales and web development and include negotiations, translations market research and advisory services.

Regional Trade Marketing Manager reported to East European Marketing ManagerCo-ordinated one Marketing AssistantBrand: BLAUPUNKT; Competency over a budget of 500.000 € and pricing strategy. Main tasks: -Set up a regional business development (HU,SLO,HR,SRB,BiH), -Implemented trade marketing activities, organized in-store promotions,-Organized regional print and billboard campaigns, -Installed CRM and internet/intranet solutions (web management, newsletters), -Developed a PR system for the region / Regional Spokesman,-Organized regional car exhibitions, press conferences, dealer meetings,-Held a position of International Trainer, e-Learning strategies.Main achievements: Established regional business model from 2005-2007 by merging markets on very different phase of development.

Hungary

Brand Manager reported to Marketing ManagerCo-ordinated two Marketing AssistantsBrand: ARANY ÁSZOK; Competency over a yearly marketing budget of 5.200.000 € and indirect influence on further 5.000.000 € marketing related spending of other departments.Main tasks: -Managed a strategic & brand planning of a truly local mainstream brand, with no adaptations but local brand positioning,-Full liability of P&L with the responsibility of unit launches/withdrawals,-Shot 5 TV commercial for image campaigns, dozens of trailers,-Contracted, managed sponsorship of football clubs, national league and rally cup,-Organized events of 100.000 contacts (Sziget Fesztivál,Télifoci Turné, Rally Cup),-Implemented several qualitative & quantitative research (focus group, ad hoc)-Initiated, developed and introduced new products, creating new consumer needs on domestic market (Arany Ászok Téli Sör)-Created a brand family by expanding the core product with sub-brands and variant.Brand Manager reported to Marketing ManagerBrand: TUBORG; Competency over a yearly marketing budget of 1.000.000 € and indirect influence on further 500.000 € marketing related spending of other departments.Main tasks: -Managed a strategic & brand planning of an international premium license brand. -Initiated and introduced unique packaging innovations on the European market, resulted 60% volume growth in SKU-Contracted and managed sponsorship of DJ Sterbinszky, organized Tuborg National Disco Tour with over 20 venues -Initiated and re-launched a HoReCa strategy for the brand.Main achievements: Successfully steered and strengthened the brand into the company portfolio. Found the key arguments for management and motivating factors for the sales force to pay attention on it. 30% volume / 40% value growth within 2 years.

Hungary

Assistant Brand Manager reported to Senior Brand ManagerBrand: ARANY ÁSZOK; Exploitation of 2.000.000 € budget for marketing purposes. -Implemented dozens of print campaigns in daily/weekly new and sport magazines-Created and organized more than 10 billboard campaigns nationwide-Developed permanent outdoor campaigns in more than 20 cities -Developed and evaluated two national consumer promotions-Conducted over 20 tailor made promotions with KA partners in retail and HoReCa-Retail and HoReCa POS development.Main achievements: Initiated and established the 1st brandsite of the company. Brand: KŐBÁNYAI SÖR; Exploitation of 200.000 € budget.-Developed several print and outdoor campaigns-Managed sponsorship of Fekete László and the event management of Strong Man Competition in 2001 and 2002-Initiated new SKU and conducted re-branding based on focus group research.

Marketing Assistant at Cosmetics Department.Managed market intelligence, analyzed tracking and prepared reports, presentations.

Msc, Marketing & Management

Graduation: Alternative statistical analyses on cosmetics

Bsc, Food Technology And Processing

Specialisation: Engineer in Food Industry (Diary and Meat products) Graduation: Green investments in trade: Metro enters Hungary