Executive Director Product at Puma’s South Asia subsidiary. Have built a team of successful, passionate individuals driving Puma’s Design, Buying, Merchandising and Sourcing functions across all categories. Being associated with the brand from its very early days since 2006 have established the product strategy and hence contributed in defining the direction of the brand. Created products lines which did not exist in the brand’s portfolio and grabbed market share. Some of these products have been successfully launched in relevant global markets with success.