Performance Marketing specialist with over 7 years of experience in creating, managing, and optimizing paid search and social ad campaigns across platforms like Google, Bing Ads, Facebook, Quora, Reddit, and LinkedIn. Having worked both in-house and with ad agencies, I bring a comprehensive understanding of performance marketing and digital strategy, coupled with proven team leadership skills.My expertise includes managing moderate to large-scale paid search accounts, developing innovative strategies, and executing smart bidding techniques such as tROAS, tCPA, and maximizing conversions. I’m well-versed in using tools like SEMrush, Google Search Console, and automated bidding platforms like Search Ads 360, Kenshoo, and Marin to enhance campaign performance. Additionally, my experience extends to optimizing social ad campaigns, leveraging each platform’s unique targeting and creative capabilities to drive impactful results.With strong analytical skills, proficiency in data manipulation using MS Excel, and a keen eye for detail, I turn complex data into actionable insights that fuel campaign success. I excel at presenting information to diverse audiences and building collaborative relationships with clients and teams. Whether leading teams or managing client expectations, I’m focused on driving measurable results through strategic thinking and data-driven decisions.Key Highlighter:Handled $50M+ in Ad SpendServed Clients Globally Across Multiple MarketsExtensive Experience in Industries: EdTech, E-commerce, B2B, FinTech etcAchieved up to 25X ROAS