Atul Joshi Email & Phone Number

Bengaluru, KA, IN

Bengaluru, Karnataka, India

• ACT Fibernet – Atria Convergence Technology Pvt. Ltd | Senior Brand Manager
• Create annual Brand Plan and marketing spends. Create a framework for brand spends and determine key investment areas across geographies. Launch full 360-degree campaigns across all regions, ATL, BTL, TV, PR, Digital.
• Execute digital brand campaigns across all platforms with specific targeting, audience, and key performance indicators. Manage quarterly marketing calendar across ACT Group and ensure that marketing campaigns.
• Implement an annual and quarterly PR plan for the ACT Group. Drive media interactions with CXOs through press conferences, authored articles, and engage and interact with the media world. Develop and execute strategic.

Bengaluru, Karnataka, India

• Wipro Consumer Care and Lighting | Trade Marketing Manager – Santoor
• Work with marketing team to come up with new growth opportunities. Study the effectiveness of all schemes designed in the region are effective. Loyalty program for retailers. Work with the leadership team in setting.
• Build brand guidelines and ensure all touchpoints adhere to them. Analyze consumer insights/feedback and build/tweak interventions to meet the set guidelines. Devise branding strategies, and drive branding initiatives.
• Engage brand ambassadors, influencers, and advertising agencies for branding. Monitor market trends, research consumer markets, and competitors’ activities. Align the company’s retail and online messaging and the.

Bangalore

• Brand Manager – North-West Switches
• Created an annual Brand Plan. Activate Short term and long-term strategy for the brand in terms of business expansion, new product pipeline, communication strategy, and new promotional approaches. Manage.
• Responsible for product marketing and marketing communication management with central brand and media team. Summarize consumer and shopper research to drive insights. Work cross functionally with category managers to.
• Develop accurate projects priorities, and execution of marketing campaigns. Work collaboratively with the leader of marketing strategy, media planning to develop plans that optimize advertising across the product.

Makati, Manila, Philippines

Core committee member of Marketing ClubTreasurer for Sports club

Makati, Philippines

• Project: To determine market size and devise an entry strategy for new ready mix products in the Philippines
• Used alternative approach of secondary and primary data collection to arrive at precise market size.
• Interviewed all big players and key medium and small players in construction industry in Philippines to get usage behavior for dependent data.

Mumbai Area, India

• Larsen & Toubro Limited, Mumbai, India Switchgear design and development center (Electrical Business Group)
• Product Development: New range of MCCB (Low Voltage Circuit Breakers)
• Worked and coordinated with research and development, manufacturing, engineering, sales, supply chain management teams to devise a set of product features and detailed specification for the new range.
• Synthesized recent sales and market information; to establish buying pattern, recent trends in different segments, causes and effects of new regulations in the Indian market
• Synthesized statistical and definitive specification information of competitive products for benchmarking and developed insights for product positioning and marketing mix
• Provided primary and secondary research for feature and specification finalization o Primary research: Conducted the Voice of customer in Indian Market o Secondary research: Coordinated and conducted voice of customer.

• GRADUATE ENGINEER TRAINEE, PROCESSTECHNOLOGY, ASSEMBLY PLANT
• Worked on establishing and stabilizing assembly line of TATA Indigo Manza.
• Improved one shot OK rate by 5% on FIAT Punto’s Assembly line.
• Worked on One point lessons for mistake reduction.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Activities and Societies: Marketing Club - Treasurer

Bachelor Of Engineering (B.E.), Electrical And Electronics Engineering

Activities and Societies: University Basketball Team - Captainship