• Product Lifecycle Management for Digital Lending Products driving growth and adoption for secured lending products• Defined the rules and designed workflow for onboarding of users through mobile application. This included integrating OCR based application filing for loans, framing rules for handling name, address, proof of documents etc. enabling seamless onboarding• Led development and managed integration for on the fly sanction of Instant Settlement on POS portals increasing portfolio book by 20%• Launched digital campaigns for adoption growth leading to 50% increase in clicks and 10% improved sanctions across product range• Groomed JIRA product backlog, wrote testable & independent user stories and managed a cross functional agile team to continuously develop and deploy new features to production environment• User behaviour analysis by deriving insights from raw data to initiate policy changes improving user base and reducing delinquencies

• Overseeing 100% digital adoption of CRM application for Pig Iron Sales facilitating an online experience of purchase & service for end user • Led consumer research across North India foundry belt to derive specific usage and supply of niche grade Pig Iron increasing FY’21 turnover across the territory by 8%• Driving digital transformation through implementation of Robotic Process Automation, Pricing Model Analytics & Freight Prediction Model solutions impacting overall cost saving of Rs 10 Cr in FY’20• Scaled direct user base >20% YoY under end-user market acquisition & sales plan in FY’20

Project TitleMarket analysis of the Delhi-NCR region to determine market potential • Primary research of the casting units to understand the specific needs of the end consumers • Segmentation of the consumers on the basis of consumption patterns to identify the key consumersThe project served as the analytic backbone to determine the grade of material to be supplied to the Delhi market in order to increase the net monetary realization

• Responsible for managing social media communication, conducting workshops and organizing competitions as part of E-Cell• Played a key role in organizing the National Leadership Summit as part of Vivaan – Annual Business Summit 2016 and 2017

• Surveyed more than 15 residential facilities, shopping malls, parking spaces across Bangalore to document the pain points of the users and suggest solutions using the Internet of Things Technology• Evaluated the firm’s scope in providing end-to-end technological solutions in this new vertical• Conceptualized Go to Market, Medium Term and Long Term strategy for the Smart City ProjectDeliverable • Business Analysis Framework creation, which was adapted as the methodical backbone for the implementation of the Smart City Project

• Software development and support for Workforce Management Solution for a Fortune 500 company• Monitored and managed project reports by proactive analysis of processes and performance metrics, supporting overall project communications involving clients and internal stakeholders• Mediated between business and technical personnel to ensure mutual understanding of processes and applications