Atul Patel

Atul Patel Email and Phone Number

Co-Founder & CEO @ Orbee / CX Technology for Auto / Data & Tech Serial Entrepreneur / 4x Exits @ Orbee
Atul Patel's Location
Cypress, Texas, United States, United States
Atul Patel's Contact Details
About Atul Patel

Atul Patel is Orbee’s Co-Founder and CEO bringing to the automotive industry 20 years of tangible marketing technology experience gained in starting and scaling martech companies.  Atul holds several patents in marketing data compliance that have saved large marketers millions against compliance and inefficiencies. These patents became the core technology behind Jornaya (LeadiD), a company that Atul co-founded and which was acquired by Verisk, a data analytics and risk assessment firm which also acquired Infutor and Contact State.Atul also founded Optimal.com, an ad blocking company acquired by Sovrn; OptimalSocial, a social graph analytics and media buying platform acquired by Brand Networks, where he serves on the Management Board. Brand Networks works with large brands like Walmart and is a certified partner of Facebook, Instagram, Snap, Tiktok, Pinterest, Twitter, and LinkedIn. He also founded OneScreen, a digital video, CTV and OTT technology company and helped define early video ad standards; co-founded LeadROI, a bleeding-edge lead management system for financial services; served as advisors to AdGear, a DSP and SSP that became Samsung Ads; and built a video business for NTENT, a search engine and search monetization provider to mobile carriers.Atul serves as founder, advisor, and executive on many startups in and out of the automotive industry. He was born and raised in Southern California, attended UCLA, and now resides in Houston, TX.

Atul Patel's Current Company Details
Orbee

Orbee

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Co-Founder & CEO @ Orbee / CX Technology for Auto / Data & Tech Serial Entrepreneur / 4x Exits
Atul Patel Work Experience Details
  • Orbee
    Co-Founder And Ceo
    Orbee Apr 2021 - Present
    Irvine, California, Us
    Orbee provides digital marketing analytics, data, and automation solutions to the automotive industry. Franchise and independent dealers and large dealership groups utilize the company’s platform to make actionable decisions based on analytics of their campaigns, inventory, and consumer experiences, build comprehensive buyer profiles by connecting first-party data signals from their websites and integrated partners and automate messaging across all paid and earned channels with personalization and segmentation. The company partners with dealer-centric media agencies, service providers, and OEM programs to expand the reach of its powerful technologies. Orbee’s core technology products include its proprietary data collection, processing, and reporting pipeline, its robust set of dashboards and APIs, and campaign and creative tools for email, search, social, on and off-site display, and video.
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  • Orbee
    Co-Founder And Coo
    Orbee May 2015 - Mar 2021
    Irvine, California, Us
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  • Everyset (Formerly Castifi)
    Co-Founder
    Everyset (Formerly Castifi) Dec 2015 - Feb 2023
    Culver City, California (Ca), Us
    Everyset is a SaaS platform for film & TV production teams to seamlessly hire performers in the film & TV industry. Approved by SAG-AFTRA in 2020, Castifi's technology automates hundreds of hours worth of tedious tasks for multiple departments working on set.I helped Rum and Ebrahim in the early days of the formation of Castifi. I was initially introduced via Rhubarb Studios and later helped them build a tech team, launch a core product which included a web platform, robust API, mobile apps, and more.
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  • Brand Networks
    Board Member
    Brand Networks May 2015 - Feb 2023
    Rochester, Ny, Us
    ACQUIRED BY AUGEO AFFINITY MARKETING, INC. (2023)Management board position is based on Brand Networks' acquisition of Optimal, a company I cofounded.
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  • Edyza
    Co-Founder
    Edyza Sep 2015 - Dec 2021
    Irvine, Ca, Us
    Edyza is a hardware and software technology company that enables dense internet of things networks in industrial, commercial, and government sectors. Edyza’s high density internet of things (HD-IoT) wireless communication software uses a proprietary channel method to enable thousands of sensors and actuators to communicate in close proximity with extraordinary power efficiency and minimal interference. Combined with its fog, edge and cloud computing software platform, Edyza offers unprecedented levels of data with the scale, precision, and resolution needed for machine learning, predictive analytics, and automation. Edyza is based in Irvine, California and was founded in 2015 by a team with over 30 years of combined experience in wireless, big data, and software-as-a-service. To learn more, visit www.edyza.com.I have been working closely on the go-to-market strategy, cloud software technical architecture, product strategy, and industry-specific use cases. I am a co-inventor of several core patents.Edyza is in Alchemist Accelerator Class 15.
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  • Autosled Inc.
    Initial Cto
    Autosled Inc. Jan 2020 - Sep 2021
    Rockville, Maryland, Us
    Building the next-generation transport management system, our tech platform is aimed at taking advantage of machine learning, geospatial analytics, and mobile and cloud computing to make the process of shipping a car as streamlined as possible for all parties involved! Our free app and desktop dashboard provide technology-first efficiencies for the entire automotive ecosystem, including dealers, brokers, fleet managers, transporters, auctions, and partners. Dealers and individual customers enjoy GPS vehicle tracking, custom, fair pricing quotes, video BOL and condition reports, and seamless online payments and invoicing. For transporters, we offer guaranteed two-business-day payments, reduced paperwork, load optimization, and ease of use.I was the first CTO, taking on the management of the tech team which included some of my resources in other startups. This allowed us to build a robust API, database, reporting and analytics, and mobile apps that are now the backbone of the solution. I phased out to focus on Orbee.
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  • Deliverful
    Co-Founder
    Deliverful Nov 2020 - Mar 2021
  • Jornaya
    Co-Founder
    Jornaya Dec 2010 - Dec 2020
    ACQUIRED BY VERISK (2020)Jornaya (formerly LeadiD) began its journey in 2011 when it sought to solve a pervasive problem in the lead marketplace, an industry in which both lead buyers and sellers often knew little about the quality or conversion potential of the leads they were exchanging. Needless to say, the insight LeadiD was uncovering had a tremendous effect on the way the lead generation industry operated. It also had the potential for a far wider impact. Leveraging its robust network of partner sites, unmatched ability to see first-hand what consumers were doing on those sites, and an algorithm that got smarter with every action witnessed, LeadiD quickly became the source for the surest signals of consumer intent.Today, it’s possible to collect hundreds, even thousands, of data points about a consumer in search of a product, but it’s extraordinarily difficult to connect those points into a complete picture of who the consumer is, where she’s been and what she’s really looking for. In essence, although the consumer’s data is remarkably accessible, an understanding of the consumer’s intent remains elusive.And now Jornaya, leverages our robust network of over 24,000 domains, along with an unmatched ability to see first hand what consumers are doing on these sites, Jornaya has empowered marketers with the highest resolution view of their consumers’ buying journeys.After we came up with the idea, I worked closely with the Co-Founder and CEO, Ross Shanken, in the early stages of the company to design and build the first version of the product. I am the co-inventor of multiple core patents. I was originally on the Management Board and stepped down when the company was funded by Edison Partners, Genacast Ventures, Comcast, and Tribeca Venture Partners. It is really exciting to see where Ross and the team have taken the company and Jornaya is how I stay close to the lead generation and consumer data markets.
  • Pablito
    Co-Founder And Coo
    Pablito Jan 2018 - Apr 2020
    Los Angeles, California, Us
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  • Evara Vr
    Co-Founder
    Evara Vr Nov 2016 - Nov 2019
    Costa Mesa, Ca, Us
    Evara VR is software company specializing in next generation VR technology for the real estate industry across residential, commercial, industrial, and hospitality. Our enterprise-ready solutions deliver full 3d immersive experiences to envision what interiors and exteriors can look like.
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  • Homebit
    Advisor
    Homebit Sep 2017 - Sep 2019
    Austin, Texas, Us
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  • Ulyngo, Inc.
    Advisor
    Ulyngo, Inc. Jul 2016 - Dec 2018
    San Francisco, Ca, Us
    ACQUIRED BY MODO LABS (2019)Ulyngo is a marketplace solution for Universities that enables students to buy/sell/promote goods, services, and events to a targeted market of their peers. By ​simply​ embedding our universally accessible platform within University websites, we provide a tool that increases student safety, reach, and engagement.
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  • Liveads
    Co-Founder
    Liveads Jul 2016 - Nov 2018
    LiveAds is a creative agency and production studio that turns brands into broadcasters.
  • World Of Dance
    Advisor
    World Of Dance Jul 2014 - Nov 2018
    Fullerton, Ca, Us
    LICENSED BY NBC (2017)World of Dance is an integrated media company with successful digital and experiential platforms. The World of Dance Tour is the largest touring event embracing urban dance and youth lifestyle. The World of Dance YouTube network currently links over 300+ dance channels into one vertical, has over 15,000 active dance videos in placement, garnishes over 500,000,000 video views, and boasts 5+ million network subscribers. Through these platforms, WOD has access to an impressive roster of scene influencers and emerging talent, strategically developed content, and online and offline distribution channels with built-in social influence, making it a powerful asset to any brand looking to reach the this demographic.I have known the founder ever since high school and after some collaboration with World of Dance at OneScreen, it was evident that this was the type of MCN that would evolve into something bigger than just a YouTube Channel. In July 2016, Jennifer Lopez and World of Dance announced taking their competition to NBC.
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  • Shipzen
    Advisor
    Shipzen Oct 2016 - Jul 2018
  • Incubators And Accelerators
    Mentor
    Incubators And Accelerators Sep 2008 - Jun 2018
    Advising and speaking at incubators and accelerators.Organizations:• Alchemist Accelerator• Founder Institute• The Cove (UCI Innovation Division)• EvoNexus Irvine (Incubator backed by Qualcomm, Cisco, Viasat)
  • Optimal.Com
    Co-Founder And Vp Partners
    Optimal.Com Oct 2015 - Jan 2017
    Boulder, Colorado, Us
    ACQUIRED BY SOVRN (2017)Our technical team is working on building a better web experience for consumers that avoids some of the privacy and bandwidth-hogging problems, while still paying websites to create great content.I'm excited to be working with the original team of Optimal Social, which we sold for $35m, to launch the new company that will fundamentally change digital advertising. I'm helping with early business development and various product-related processes. We have been covered in Techcrunch, Business Insider, Forbes, MediaPost, IB Times, and more. CEO Rob Leathern is a thought-leader in the next generation of content consumption and improved advertising.After working with several publishers we realized that the capabilities would be a great addition to a larger publisher-centric platform. We had the opportunity to talk to Sovrn and they ended up acquiring the company to expand its reach to more publishers and to expand its capabilities. Here is a write up about the acquisition: https://medium.com/@robleathern/why-we-sold-optimals-technology-to-sovrn-b8bae5e4a014#.9qhflncrs and the release by Sovrn https://www.sovrn.com/blog/wading-ad-blocking/ . It was a great experience to work with the whole team again.
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  • Pubgears (Acquired)
    Advisor
    Pubgears (Acquired) Nov 2015 - Jul 2016
    ACQUIRED BY MTHEORY / REGENT EQUITY (2017)PubGears is a publisher agency that creates intelligently routed connections to revenue providers. Today these revenue providers include premium sales firms, sales side platforms, exchanges and networks. We navigate this ecosystem and implement a revenue strategy that’s most effective for publishers; much like an advertising agency does for a brand. Together we maintain an advanced knowledge of the market and build stronger partnerships with new technologies that improve publisher earnings.I assisted the company in corporate development efforts, engineering staffing and management (interim-CTO), and new business models around the current trends like programmatic advertising, header bidding and deep analytics. I have known the COO and President Michael Schwalb for nearly 10 years ever since he was in sales at Root Markets which acquired my first company.PubGears was acquired by mTheory in July 2016 with representation by Progress Partners.
  • Adgear
    Advisor
    Adgear Feb 2014 - Jun 2016
    Montreal, Quebec, Ca
    ACQUIRED BY SAMSUNG ADS (2016)AdGear Technologies, Inc. is a digital advertising technology company, providing software and services for the digital media industry. The company's full-stack advertising platform offers customers advanced advertising analytics, attribution measurement, ad serving, real-time bidding and exchange technology. AdGear’s customers use the solutions that are offered in turnkey or white-label mode. The platform is used by Government of Canada, Cossette, Mediative, and La Presse+. It has an all-star technology team. The company is privately owned and operated out of its Montreal and Toronto offices.I've been involved in the company's business development efforts in video and I collaborated with the three co-founders. I'm also very knowledgeable of their technology stack having used it as OneScreen's core ad server which gave me a solid foundation of understanding how ad serving and demand side platforms work. My role ended when AdGear was acquired.AdGear was acquired by Samsung in June 2016.
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  • Ntent
    Svp Video
    Ntent Aug 2014 - Mar 2016
    RESULTED IN SPINOFF (2016)NTENT sits at the crossroads of semantic search and natural language processing technologies. Its patented, proprietary technology powers a comprehensive search platform that transforms structured and unstructured data into relevant and actionable insights. This level of intelligence enables NTENT to predict and deliver relevant text, image and video content experiences based on personal preferences to end-users while generating new monetization opportunities for our partners, on any device. The company provides its search services to mobile operators and other large enterprises.My role includes to build and integrate a full video content management, publishing, and advertising platform into its offerings. My experience at NTENT has served as the foundation of my knowledge in search, semantics, NLP, and other intelligence concepts.I helped to successfully spin-off the video platform into Mobicast, a Sweden based company that will provide video syndication and monetization to Nordic and Europe regions.
  • Bankaround
    Co-Founder
    Bankaround Aug 2007 - Mar 2015
    This was an experimental portal for financial service comparison shopping. It still exists but is self sustaining.
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  • Onescreen
    Founder And Ceo
    Onescreen Oct 2008 - Nov 2013
    Irvine, Us
    ACQUIRED BY ADAPTIVE MEDIAS (2013)OneScreen is a provider of business-to-business digital video services that empowers publishers, producers and advertisers with a network to discover opportunities, a platform to manage operations, and a marketplace to transact. OneScreen’s customers included Dow Jones/WSJ, Meredith, Bonnier, Conde Nast, Univision, POPSUGAR, PowerBlock/RTM, Batanga, SOVRN/Federated Media, Snag Films, The Young Turks, Videology, SpotXchange, and 1000s of other publishers, producers, and advertisers. Its partners included Google (TV/Android), Amazon (Kindle/AWS), Roku, Samsung, and many more. OneScreen was ranked Inc 321, Deloitte Technology Fast 105, OC Best Places to Work, and Stevie Awards Bronze Winner for Best New Product or Service for a Business-to-Business Products in Media. The company was also very involved in the community, hosting hands on developer training sessions and mixers for local college students.I was the Founder, CEO, and Chairman of OneScreen. Over the course of 5 years, I grew the team from 4 people to 85. Our revenues reached $16m with several years of profitability. I served on dozens of keynotes and panels and regularly published thought-provoking editorial. The company's assets were acquired in July 2014 for $16.5m. With OneScreen, I learned first-hand how to build and manage a company from the ground up and learned the essentials of being a Founder and CEO. This serves as a great source of much of my insights to other entrepreneurs in early and later-stage startups.OneScreen was acquired by Adaptive Media in December 2013.
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  • Optimalsocial
    Co-Founder And Board Member
    Optimalsocial Sep 2008 - Oct 2013
    San Francisco, California, Us
    ACQUIRED BY BRAND NETWORKS (2013)OptimalSocial was an enterprise social media analytics and advertising software company. Headquartered in San Francisco, Optimal automated the process of helping Fortune 1000 advertisers make and execute better media buying and audience targeting decisions at high volume. My team won the Grand Prize in the Fall 2013 Facebook Innovation contest for a real-time ad synchronization initiative called "Open Signals". OptimalSocial raised $5.1 million in two rounds of funding, became profitable in 2013 and was acquired by Brand Networks in October 2013 for $35 million, 50/50 cash/stock.I was involved early on as a Co-Founder and Board Member, primarily working on business development efforts with our initial customers. From the days of using Right Media Exchange to working with Facebook's Graph, I developed significant knowledge on demand side platforms, real time bidding, social ad buying, audience targeting, and so much more. I stepped down from the Board once the company expanded its investor base. I sit on the Management Board of the acquiring company, Brand Networks, representing our equity position.
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  • Hutch Media (Acquired By Zealot Networks)
    Technical Advisor
    Hutch Media (Acquired By Zealot Networks) Nov 2008 - Jun 2012
    Hollywood, Ca, Us
    ACQUIRED BY ZEALOT NETWORKS (2015)The company raised $500k angel capital in 2007, built portfolio of dozens of video publishing/ blogging portal websites with millions of page views per month, scaled revenues working with Fortune 500 digital advertisers, created library of original content and grew the social media followings for the websites.I advised the CEO and team on technical and operational aspects of video ad serving and optimization, content management and page optimization, ad operations, and so forth.
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  • Root Markets
    Director, Business Development
    Root Markets Feb 2007 - Jul 2007
    Us
    This position was based on Root Markets' acquisition of LeadROI.
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  • Leadroi
    Co-Founder And Vice President
    Leadroi Oct 2004 - Jul 2007
    ACQUIRED ROOT MARKETS (2007) / ACQUIRED AGAIN BY MEDIAWHIZ (2008)LeadROI offered lead buyers and sales organizations a web-based lead and customer relationship management solution. LeadROI provided a variety of point-of-sale tools, including lead scoring and routing, credit reports and pricing data sources, integrations into industry-specific systems, and an auto-dialer technology. The proprietary software streamlined new customer acquisition, improves productivity, maximizes sales conversion, and provides critical insight into lead generation production metrics.I gained a deep level of insight about customer acquisition while working at Countrywide Financial and Full Spectrum Lending. I was directly exposed to an expansive sales network and systems, including lead generation through first and third-party efforts, call centers that spanned the country, and a large amount of customer, sales, and operational data. I was able to help start LeadROI with this fundamental knowledge and I led product and operations from initial market penetration to acquisition. LeadROI was founded in 2004 and once it was acquired in 2007, I stayed at the acquiring company until it made sense to transition.LeadROI was acquired by Root Markets in July 2007 and later acquired by MediaWhiz in April 2008.
  • Countrywide Financial Corporation
    Assistant Vice President, Advertising And Marketing
    Countrywide Financial Corporation Jun 2002 - Sep 2005
    Charlotte, Nc, Us
    ACQUIRED BANK OF AMERICA (2008)I worked directly on lead generation and customer acquisition data and analysis including providing C-level and senior executives with dashboards to make decisions.
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  • Ernst & Young
    Analyst, Market Intelligence
    Ernst & Young Mar 1999 - Oct 2002
    London, Gb
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Atul Patel Education Details

  • Ucla
    Ucla
    Economics

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Atul Patel works for Orbee

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Atul Patel's current role is Co-Founder & CEO @ Orbee / CX Technology for Auto / Data & Tech Serial Entrepreneur / 4x Exits.

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Atul Patel attended Ucla.

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