Atul Poddar Email & Phone Number

Bengaluru, Karnataka, India

Leading app based selling function. Pricing, merch and portfolio deployment for sustainable gmv growths

Bengaluru, Karnataka, India

• Driving Sales and Managing P&L for Amazon’s Basics and Solimo; ensuring toplines, bottomlines and marketing• P&L Ownership - Healthy financials through buying negotiation, portfolio sharpening and right pricing • Drive Growth through New Launches: Identify and onboard key vendors and launch selection to further drive business• Stock Management – Sales and inwards planning; forecasting and stock age management• Work on REZ’s own Private Brands : To be Launched in Nov 23Key Achievements:• P&L improvement from 20% to 34% • Inventory reduction from 100+ DOC to 60 DOC• Localization of 18% business (from imports) to reduce supply uncertainty and better margins• Transitioning domestic assortment to more cost effective vendors

Bengaluru, Karnataka, India

1. Designing the range of SKUs that Udaan FMCG would carry across all 4 categories - PC, HC, Foods and Bev across all cities present using a mix of internal and external data streams 2. Working as business liason on central tech projects that would help improve inward side challenges on UdaanKEY WINS: Null Search down from 20% to 4%; while inventory count went down from 1200 to avg. 650 per city and liquidation down from 22% to 13% with line of sight of 7% in 3 months; without loss in saleProject on better bulk break towards minimizing damage losses and maximising speed of packing/shipping

Bengaluru, Karnataka

Managing and scaling business of top FMCG - PC businesses at UdaanCategory P&L, business scaling with an emphasis on organic growths was key metrics we droveA key component of this role was maintaining business partnerships across key brands from HUL, P&G, Godrej, RB to Cholayil and Karnataka Soaps

Bengaluru Area, India

Key Account Manager and Sales Manager for Big Basket, Grofers, Amazon B2B, Udaan, Jumbotail and eButor• Delivering business targets of 20cr• Single Point of Contact across chains for all functions: Account Management; SKU Planning; Promos, Marketing and Merchandising; Commercials; Supply chain• Develop, promote, and sustain healthy relationships with key POCs across platforms and supply vendors• Maximising fill rates to chains through demand forecasting and keeping right amount of stocks at distributer• Marketing – Ensuring highest quality listings and visibility/sampling to improve offtakes• Distributor management – ensuring healthy earnings for them so operations remains smooth• JBPs with key accounts to align sales/marketing plans to maximise sales

Bengaluru Area, India

Work on conceptualization, business planning and go-to-market strategy for Enchanteur.

Bangalore

I manage all consumer research activities at WCCLG acting as a liaison between research agencies and the marketing team.

Kolkata Area, India

Mumbai Area, India

Tracking the relaunch of Godrej FairGlow.End-to-end Market research with the objective of capturing changes in perception of existing consumers and retailers in terms of product offering, packaging, advertising and price.

Bengaluru Area, India

Integration Services for e-Learning & e-Procurement Developing and testing on Java/ J2EE/ XML/ PL-SQL Integrating different modules to ensure effective and efficient data-flow  Testing existing modules and resolving defects

Pgdm, Marketing

Activities and Societies: Convener, Currenc-I (Economics and International Business Club), 2008 Convener, SPLASH (Cultural Vertical), IRIS.

Master Of Business Administration - Mba, International Business, A

Activities and Societies: Cheer Up! MontpellierExchange programme, September 2009 - December 2009. Among 4 selected from over 80.

B. Tech, Metallurgy And Materials, Cgpa: 8.07

Activities and Societies: Convenor of Events, Incident 2007 (Annual Cultural Event of NITK) Vice-Convenor, Engineer 2007 (Annual Technical.