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Current- Role: Technical Lead Developing PDP customisation SAAS offering which can customize content in real-time according to the audience to boost customer engagement & sales.
- Technically leading development team of 15+ members including FE, BE & Dev Ops launching MVP, Enterprise edition of product.
- Designed & developed RACE, an innovative client-facing intelligent customization service handling an exponential load of over 14million+ requests a day.
- Architected STRIVE an in-house Data Collection, Processing & Analytics engine handling over 40 million+ events a day and extracting valuable insights for customers.