Atul Razdan

Atul Razdan Email and Phone Number

Chief Marketing and Product Officer @ BIG FM
Mumbai, MH, IN
Atul Razdan's Location
Mumbai, Maharashtra, India, India
Atul Razdan's Contact Details

Atul Razdan personal email

About Atul Razdan

Marketing and Content expert with 21+ years of experience in large MNCs and Indian business powerhouses. Skilled at handling Brand Building, Strategy, Communication, Content Development, Consumer Insights, Innovation & Activation for large brands. As an individual I look for creative solutions to issues. I believe in rolling up my sleeves and have a penchant for action. For me, the impossible might take a little longer.I live in Mumbai with my wife and two kids. When I am not working, I am a Casual Cuber, Online Chess Player and a Social Humorist. I feel blessed that my career has majorly been in 2 biggest passion areas of my life – Food & Music

Atul Razdan's Current Company Details
BIG FM

Big Fm

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Chief Marketing and Product Officer
Mumbai, MH, IN
Atul Razdan Work Experience Details
  • Big Fm
    Chief Marketing And Product Officer
    Big Fm
    Mumbai, Mh, In
    View
  • Big Fm
    Chief Marketing & Product Officer
    Big Fm Aug 2021 - Present
    Mumbai, Maharashtra,, In
    Responsible for Brand Management, Digital Growth, Regional Marketing, Trade & Internal Marketing, Marketing Research, PR, Alliances & PartnershipsMentor for strengthening our Content and Music strategy through InnovationThe way ahead is about developing a vision and strategy for transforming Big FM from a radio broadcast station to being a content and distribution powerhouse.
    View
  • Big Fm
    National Programming Head
    Big Fm Jan 2017 - Aug 2021
    Mumbai, Maharashtra,, In
    Led National & Regional Programming across 58 stations with additional responsibilities of Music, Research, Client Solutions, OAP & Sales IntegrationHandled Marketing additionally for more than a year during this stint.
    View
  • The Hershey Company
    Avp Marketing And Consumer Insights (India, Middle East, Europe & Africa)
    The Hershey Company Apr 2014 - Dec 2016
    Hershey, Pennsylvania, Us
    Managed P&L, Marketing Strategy & Innovation for Flagship brands - Hershey & SofitManage Consumer Insights for 3 business verticals of Hershey – Chocolates, Beverages & Sugar Confectionery across India, Europe, Middle East & AfricaManaging Consumer Insights for Entire Hershey India Business including all the 3 business verticals – Chocolates, Beverages & Sugar Confectionery
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  • The Hershey Company
    Gm Marketing - Confectionery
    The Hershey Company Apr 2009 - Mar 2014
    Hershey, Pennsylvania, Us
    Managed Marketing Strategy and Execution for Rs.200 Crore Confectionery Business which included a mix of National Brands like Nutrine and Global Brands like Ice Breakers and Jolly Rancher
    View
  • The Hershey Company
    Consumer & Marketing Intelligence Manager
    The Hershey Company Apr 2007 - Mar 2009
    Hershey, Pennsylvania, Us
    Handled Marketing Research for GHL portfolio – Confectionery, Beverages & Chocolates
    View
  • Mondelēz International
    Market Research Manager
    Mondelēz International Apr 2005 - Mar 2007
    Greater Chicago Area, Il, Us
    Handled Market Research across all categories (Chocolates, MFDs & Confectionery); Developed the Consumer Insight Program for India and worked on Global strategy project on Positioning & Segmentation for India
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  • Tns India
    Associate Project Director
    Tns India Apr 2003 - Mar 2005
    Handled Proposal Writing, Questionnaire Design, Interacting with Client and Field, Analysis, Interpretation and Presentation of Findings

Atul Razdan Skills

Market Research Brand Management Marketing Research Marketing Marketing Management Marketing Strategy Customer Insight Team Management Fmcg Competitive Analysis Business Development Analysis Trade Marketing Marketing Communications Brand Equity Distributed Team Management Product Development Segmentation Brand Architecture Business Strategy Consumer Behavior Confectionery Brand Development Categorization Consumer Behaviour Key Account Management Advertising Market Analysis Management Media Planning Integrated Marketing Creative Strategy Digital Marketing Strategy Analytics Market Planning

Atul Razdan Education Details

  • Welingkar Institute Of Management
    Welingkar Institute Of Management
    Marketing
  • Bharati Vidyapeeth
    Bharati Vidyapeeth
    Mechanical

Frequently Asked Questions about Atul Razdan

What company does Atul Razdan work for?

Atul Razdan works for Big Fm

What is Atul Razdan's role at the current company?

Atul Razdan's current role is Chief Marketing and Product Officer.

What is Atul Razdan's email address?

Atul Razdan's email address is at****@****ail.com

What schools did Atul Razdan attend?

Atul Razdan attended Welingkar Institute Of Management, Bharati Vidyapeeth.

What are some of Atul Razdan's interests?

Atul Razdan has interest in Online Gaming, Brand Management, Chess, Marketing Research, Outdoor And Adventure Sports.

What skills is Atul Razdan known for?

Atul Razdan has skills like Market Research, Brand Management, Marketing Research, Marketing, Marketing Management, Marketing Strategy, Customer Insight, Team Management, Fmcg, Competitive Analysis, Business Development, Analysis.

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