Who is Atul Razdan? Overview
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Quick answer
Atul Razdan is listed as Chief Marketing and Product Officer at BIG FM, based in Mumbai, Maharashtra, India. AeroLeads shows a matched LinkedIn profile for Atul Razdan.
Atul Razdan previously worked as Chief Marketing & Product Officer at Big Fm and National Programming Head at Big Fm. Atul Razdan holds M.M.S., Marketing from Welingkar Institute Of Management.
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Email format at BIG FM
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BIG FM
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Profile bio
About Atul Razdan
Marketing and Content expert with 21+ years of experience in large MNCs and Indian business powerhouses. Skilled at handling Brand Building, Strategy, Communication, Content Development, Consumer Insights, Innovation & Activation for large brands. As an individual I look for creative solutions to issues. I believe in rolling up my sleeves and have a penchant for action. For me, the impossible might take a little longer.I live in Mumbai with my wife and two kids. When I am not working, I am a Casual Cuber, Online Chess Player and a Social Humorist. I feel blessed that my career has majorly been in 2 biggest passion areas of my life – Food & Music
Listed skills include Market Research, Brand Management, Marketing Research, Marketing, and 32 others.
Current workplace
Atul Razdan's current company
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8 roles
Atul Razdan work experience
A career timeline built from the work history available for this profile.
Chief Marketing & Product Officer
CurrentResponsible for Brand Management, Digital Growth, Regional Marketing, Trade & Internal Marketing, Marketing Research, PR, Alliances & PartnershipsMentor for strengthening our Content and Music strategy through InnovationThe way ahead is about developing a vision and strategy for transforming Big FM from a radio broadcast station to being a content and.
Aug 2021 - Present
National Programming Head
Led National & Regional Programming across 58 stations with additional responsibilities of Music, Research, Client Solutions, OAP & Sales IntegrationHandled Marketing additionally for more than a year during this stint.
Jan 2017 - Aug 2021
Avp Marketing And Consumer Insights (India, Middle East, Europe & Africa)
Managed P&L, Marketing Strategy & Innovation for Flagship brands - Hershey & SofitManage Consumer Insights for 3 business verticals of Hershey – Chocolates, Beverages & Sugar Confectionery across India, Europe, Middle East & AfricaManaging Consumer Insights for Entire Hershey India Business including all the 3 business verticals – Chocolates, Beverages &.
Apr 2014 - Dec 2016
Gm Marketing - Confectionery
Managed Marketing Strategy and Execution for Rs.200 Crore Confectionery Business which included a mix of National Brands like Nutrine and Global Brands like Ice Breakers and Jolly Rancher
Apr 2009 - Mar 2014
Consumer & Marketing Intelligence Manager
Handled Marketing Research for GHL portfolio – Confectionery, Beverages & Chocolates
Apr 2007 - Mar 2009
Market Research Manager
Handled Market Research across all categories (Chocolates, MFDs & Confectionery); Developed the Consumer Insight Program for India and worked on Global strategy project on Positioning & Segmentation for India
Apr 2005 - Mar 2007
Associate Project Director
Tns India
Handled Proposal Writing, Questionnaire Design, Interacting with Client and Field, Analysis, Interpretation and Presentation of Findings
Apr 2003 - Mar 2005
2 education records
Atul Razdan education
M.M.S., Marketing
Welingkar Institute Of Management
B.E., Mechanical
Bharati Vidyapeeth
FAQ
Frequently asked questions about Atul Razdan
Quick answers generated from the profile data available on this page.
What company does Atul Razdan work for?
Atul Razdan works for BIG FM.
What is Atul Razdan's role at BIG FM?
Atul Razdan is listed as Chief Marketing and Product Officer at BIG FM.
Where is Atul Razdan based?
Atul Razdan is based in Mumbai, Maharashtra, India while working with BIG FM.
What companies has Atul Razdan worked for?
Atul Razdan has worked for Big Fm, The Hershey Company, Mondelēz International, and Tns India.
How can I contact Atul Razdan?
You can use AeroLeads to view verified contact signals for Atul Razdan at BIG FM, including work email, phone, and LinkedIn data when available.
What schools did Atul Razdan attend?
Atul Razdan holds M.M.S., Marketing from Welingkar Institute Of Management.
What skills is Atul Razdan known for?
Atul Razdan is listed with skills including Market Research, Brand Management, Marketing Research, Marketing, Marketing Management, Marketing Strategy, Customer Insight, and Team Management.
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