• Led the CRM team at Shoppers Stop to drive online retention marketing initiatives, improving repeat purchases and driving traffic to the Web/App.• Utilized data models like Brand & Category affinity and Market Basket Analysis for targeted content personalization and product recommendations.• Leveraged marketing automation and advanced analytics tools to optimize retention efforts.• Developed and executed initiatives that successfully transitioned offline customers to online… Show more • Led the CRM team at Shoppers Stop to drive online retention marketing initiatives, improving repeat purchases and driving traffic to the Web/App.• Utilized data models like Brand & Category affinity and Market Basket Analysis for targeted content personalization and product recommendations.• Leveraged marketing automation and advanced analytics tools to optimize retention efforts.• Developed and executed initiatives that successfully transitioned offline customers to online platforms, resulting in a significant increase in the omnichannel user base. Show less

• Lead the CRM team & devise strategy, development, and execution of Launch & Customer Lifecycle program, omni-channel marketing, Loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, personalization, and promotional strategies.• Complete ownership of CRM platform across channels like App Push, SMS, Email, Web & Onsite notifications, Whatsapp.• Liaison with Data Science team to develop CRM campaign strategies incorporating advanced segmentation… Show more • Lead the CRM team & devise strategy, development, and execution of Launch & Customer Lifecycle program, omni-channel marketing, Loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, personalization, and promotional strategies.• Complete ownership of CRM platform across channels like App Push, SMS, Email, Web & Onsite notifications, Whatsapp.• Liaison with Data Science team to develop CRM campaign strategies incorporating advanced segmentation, personalization through API integration and targeting (for e.g. RFM & RFE model and Customer’s Product, Brand & Category affinity & Customer Personas)• Manage and continually optimize the creation and execution of all strategic and tactical elements of a marketing campaigns including campaign calendaring & setting creative direction for in-house creative teams, e.g. campaign objectives, messaging, and potential templates.• Perform competition analysis & intelligence to identify promotional activities that fit the company’s strategy and positioning• Collaborate with other departments (Paid Media, Brand, Retail & Corporate team) to bring business efficiencies & to execute omni-channel initiatives across all MyGlamm’s brand & product categories. Show less

• Led the West India region with the team of CSMs & consulting Marketers across different verticals like E-comm, BFSI, Travel & Hospitality, Telecom & Pharma.• Strategizing, conceptualization, and implementation of Multi-channel marketing Campaigns for a portfolio of 40+ Z category clients.• Web-based Triggers Emails and Informational Campaigns, Cross Sell/Upsell Campaigns, Product Recommendations using Predictive/Propensity models, Web & App Personalization• Customer Life Cycle… Show more • Led the West India region with the team of CSMs & consulting Marketers across different verticals like E-comm, BFSI, Travel & Hospitality, Telecom & Pharma.• Strategizing, conceptualization, and implementation of Multi-channel marketing Campaigns for a portfolio of 40+ Z category clients.• Web-based Triggers Emails and Informational Campaigns, Cross Sell/Upsell Campaigns, Product Recommendations using Predictive/Propensity models, Web & App Personalization• Customer Life Cycle Management – Welcome Communications, Loyalty Marketing, Cross Sell and Upsell, Lead Generation & Nurturing, Re-engagement, VOC campaigns & Push Notifications & Database Management & Engagement Model• Marketing Automation – Cross Channel Marketing Optimization, Integration with Marketing Cloud Applications, Technical Workflows, Event Based Automation, Data Segmentation Show less

• Developing and communicating Omni-channel strategy and customized solutions for Top strategic customers• Consulted Brand's Marketing team on how to manage and incorporate new ideas to increase visitors and conversions & develop holistic marketing campaigns via Email, SMS, Website, Voice, Mobile App & Social Media.

• Analyzing the clients email campaigns & helping them with various innovative solutions and strategies to improve the over all effectiveness.• Generating new ideas to improve future responses.• Suggesting with current market trends of Email marketing.• Client retention through regular consultation.

• Coordinating with Business Development functions encompassing Sales, Channel Management, Client Relationship and Team Management. • Exposure of aiding businesses while developing communication plans towards the achievement of business goals, thereby driving revenue and increasing the profitability within the organization as a whole.• Responsible for the development of reports on customer usage pattern and current trends.• Making recommendations to senior managers based upon… Show more • Coordinating with Business Development functions encompassing Sales, Channel Management, Client Relationship and Team Management. • Exposure of aiding businesses while developing communication plans towards the achievement of business goals, thereby driving revenue and increasing the profitability within the organization as a whole.• Responsible for the development of reports on customer usage pattern and current trends.• Making recommendations to senior managers based upon customer feedback. Show less