Develops compelling recruitment-focused targeted messaging to meet the participation and financial goals of UTNY (applications up 28%) and UTLA (applications up 43%).Oversees projects and implements plans to engage target audiences. (Teams/Planner)Maintains brand consistency and guidelines for utny.utexas.edu and Utla.utexas.edu.Edits and approves collateral.Identifies target audience, diversifying email lists and segments (Eloqua).Designs and implements email marketing campaigns.Ensures prompt and accurate communication with students, faculty, and staff.Refines email databases for lead generation.Analyzes campaign performance and suggests improvements. Ensures emails follow industry policies and best practices. Builds pixel-perfect email templates and custom emails. Creates workflows and email automation. Evaluates and maintains accurate records on the effectiveness of the email campaigns specific to info-session attendance, program applications, and attendance.Provides recommendations on which social media channels to apply resources and determines the right priority for each channel. Creates and approves compelling and engaging written, visual, and multimedia posts and stories. Generates analytics reports and provides recommendations to improve visibility and reach. (Google Analytics, Meta Business, and Sked analytics)Uses scheduling and posting tools to optimize time, messages, content, and accuracy. (Sked)Supervises student worker assigned to the unit.Evaluates programs and maintains records on the effectiveness of social media efforts.Manages UTNY and UTLA websites, including installation and associated plug-ins, templates, and integrations. Writes custom CSS and HTML to provide the fastest and most engaging UX possible.Planned and executed redesigns of websites. Gathers team members' requirements, create specification documents and manages project schedules. Performs regular site audits.Rolls out new content and landing pages.

The Technology & Information Policy Institute provides world-class expertise in researching the social impact of new communications technologies and media forms like immersive media, virtual reality, social media, and digital games. Our work within the Moody College of Communication drives innovative approaches and research on pertinent topics like big data visualization, the digital divide, broadband for all, and smart technology transfer locally, regionally and internationally.

Marketing & communications strategy. Product Management. Freelance writer. Event management and the marketing and social media that revolves around those events. RECENT CONTRACTSDinner ElfProduct Manager Implemented new gift product based on customer feedback, data and purchasing habits.* Managed new product lifecycle. * Designed and wrote copy for gift landing page leading to new corporate and personal gift check-out. * Worked with developers to create dinner gift packages with new gift selection and checkout flow. * Continually researched customer needs and shaping product through product demos and communication about new product features. * Tested product and updated developers with suggestions and improvements, addressing any issues that arose.Coordinated product launch. * Created content for messaging across marketing channels. * Created personas and product roadmap. * Developed reports and presentations and presented a new product idea to management.Circle of Health InternationalCommunications & Media Consultant • Austin, TX 09/2017 – 02/2018Drove digital media strategy and implementation. * Revised campaign management tool for a 30% increase in donations over 2016. * Raised $45K+ in 2 weeks. * Wrote & edited messaging for all social media and newsletters for three campaigns simultaneously. * Streamlined social media and other online tools, saving organization more than 2% of annual budget. * Raised $50K online in one day for Giving Tuesday. * Increased newsletter open rates by 4% and click-through rates by 2% * Implemented Sprinklr social media management software.Intiva HealthMarketing Implementation Consultant • Austin, TX 04/2017 – 09/2017Digital media strategy. * Directed and delivered email campaign to 250,000+ medical professionals using Pardot and Salesforce. * A/B tests * Brand manager * Worked with product development to design and launch new medical career management platform.

Brand champion and messenger working within in a complex and changing brand structure.Found a hole in the demand generation system and “cleaned up” the process to deliver 50% more leads.Worked with product development to design and launch newly branded website.Wrote, edited, sourced and distributed newsletter by Marketo to more than 23,000 pharmacists nationwide with click to open rates of more than 15 percent.Developed landing pages, performed AB testing and set up marketing automation for email campaigns.Weekly MQL average was 45 and growing - working between Marketo and Salesforce.Drove all digital and print collateral.Project managed multiple projects at one time, across all departments, often under tight deadlines.Launched trade advertising revenue stream and brought in $24K in first six weeksExtensive trade show management incorporating company merger with event-heavy partner.

MomCom was a yearly conference which promotes conversation and connection around the topics of work, entrepreneurship, social justice and the economics of motherhood.Developed idea and drove the vision of MomCom. Created and executed integrated marketing and digital media strategy for each conference. Built affiliate, vendor, speaker, attendee, volunteer and sponsor relationships from the ground up.Garnered 11.5 million media impressions in less than three months with an integrated marketing strategy and limited advertising budget with robust digital media strategy. Implemented effective tools and resources used to manage a remote team of five.Designed and implemented content management processes and hired a team of two freelance content producers. Wrote content for website, ads and all social media platforms and developed messaging strategy.Increased conference attendance by 323% in two years.

Manage $600,000+ marketing budget to create and execute direct mail and email marketing campaigns for more than 50 live conferences and thousands of online learning products per year, generating more than $3.6 million annually. Increased overall conference attendance by an average of 20% in one year.Manage identity, print and digital projects. Utilize email marketing software to create and schedule email announcements, perform split testing, segment mailing lists and track and analyze response metrics.Participate in conference planning and program management, advise conference committee members on marketing campaign strategy, and collaborate with members to identify target audience and new opportunities.Develop sponsor relationships, resulting in more than $500,000 revenue annually, ensure sponsor visibility and benefit fulfillment while cultivating future prospects.

Redesigned web site using Wordpress. Integrated social media into the site and maintained all social media engagement.Fulfilled client needs from beginning to end by developing requirements for customized registration database to assisting with logistical support housing, food and equipment needs. Managed registration process and tested registration databases before releasing to client. Maintained and updated records, served as liaison to answer end user questions, processed registrations, coordinated with client, reconciled financials and produced weekly client reports. Served as on-site registration representative, trained on-site registration attendants, and worked within client budget to develop and/or coordinate conference materials as needed.Merged, expanded and managed ExpoTex client database in Zoho CRM.Prospected and sold ExpoTex's services to associations and corporations. Increased client base by 25%.

Prospected for new CRM and transitioned organization's eight locations throughout Texas to Microsoft CRM.Assessed individual project requirements and developed detailed project plan that included milestones, deadlines, deliverables and resource requirements.

Wrote for website using SEO best practices and managed the office for the CTO, who asked for help after working with him previously at Myriad Development as a project manager.

While managing a $1.2 million budget, drove Goodwill’s highest grossing month of October to return the largest Halloween profit in Central Texas Goodwill’s history, earning 13.8% over 2004.Worked throughout 2005 to streamline the budget, change focus of resources and utilize and distribute monies in a more effective manner. Met and did not exceed budget, while the organization’s overall revenue increased by $6.3 million (21%).Doubled grand opening revenues over previous years.Started the Austin Computer Recycling Project (ACRP) with members from the City of Austin, Dell and Goodwill, which has expanded and has become a model for the rest of the country. Major player in ACRP’s public relations sub-committee which garnered over $100,000 in publicity and won the Texas Association for Public Relations 2005 public relations award.Member of the Katrina relief committee, which raised $20,000 in three weeks for Katrina evacuees. Involved in activities at the Austin Convention Center, namely advertising, promoting and executing a job fair with over 150 employers within two weeks.Events: Executed a five day conference for Goodwill CEO’s from across the country and fostered the partnership between the City of Austin, the Austin American Statesman and Goodwill for the first job-fair in Austin between a non-profit, a government entity and a for-profit company.

Managing a $100,000 marketing budget, led in-house writers and designers on projects including marketing brochures, print ads, web projects, annual reports and program guides. Increased membership by 15% during my tenure.

Launched Spitfire, the most compact and fastest deploying keychain pepper spray on the market and cut packaging costs by 43%. Has since been acquired by SABRE safety products.

Worked with client marketing managers and in-house graphic designer to set expectations, develop product specification documentation. Managed change requests and tracked actual deliverables against schedules. Maintained project milestones. Assisted in writing design specifications and test documentation. Analyzed development process and made suggestions and changes as required. Developed testing process and assisted in determining project budgets. Liaised between programmers and clients.

Worked with Dell, independent software vendors and CD replication companies to ensure that all software bundles launched efficiently and on time. Met or exceeded all test and launch dates. Consulted with clients about product specification and managed change requests. Tracked actual deliverables against schedules. Maintained project milestones. Assisted with on-site training of software bundles at Dell. Acted as liaison between companies such as EA, Hasbro, Lucas Arts, Dell and others in this extremely client-oriented position. Designed procurement tracking system that Dell used to track its software bundles and order handling.

Worked for a variety of clients, including MTV Sports and Music Festival, SxSW, Travis County MHMR and Antone's Nightclub. Produced large scale events, managed business and accounting systems and served as volunteer, database, and event management on a contract basis.

Managed and planned more than 250 University events for the Office of Development and the President's office. Events ranged from small intimate gatherings in the president's home to large scale donor events.