Atyasha Singh Email & Phone Number

India

India

- Conduct social compliance audits for US and European home and furniture brands to ensure compliance with labor, health & safety and environmental Laws- Audited factories in Uttar Pradesh, Rajasthan, Punjab,Delhi- NCR, West Bengal - Writing very detailed reports covering the field work with pictures as required by the client - Follow up CAPs and review evidence of remediations and provide support to factories- As part of the improvement program, conducted meetings with vendors and factory management seeking root causes for repetation in findings - As part of the improvement program, interview the management and provide an advisory how to move forward - Continuous research into the legal framework and current practices as part of the audits

A short term project for an Institute in the UAE

Working on a research project being undertaken by CRB assessing human rights risks and challenges that Dutch companies face when doing business in India either through JV's or through SME supply chain. The research will provide recommendations towards constructively engaging with human rights/sustainability issues and implementing practical solutions.The Center for Responsible Business is a competence center incubated by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), GmbH; Social Accountability International (SAI); and Business Social Compliance Initiative (BSCI). It aims to scale up responsible business practices in India and provide capacity building solutions to Indian SMEs so they can achieve international standards in human rights and workplace practices.

Leeds, United Kingdom

Advising on energy efficiency measures aimed at reducing fuel poverty in LeedsAdvising community on how to make their homes environmentally friendly and cheaper to run

York, United Kingdom

Worked on various projects as a Hindi language linguist at Keyword Fluency. Tasks included SEO, keyword mapping, keyword optimization and page content review for clients targeting their webpage service to India. KeyWordFluency is a Mulitlingual Search Marketing and Social Media Agency, offering multilingual PPC, SEO, PR, Social Media & Translation services exclusively to the trade only.

London, United Kingdom

Worked within the box office team of Ticketmaster to issue tickets for London 2012 and Paralympic events and provide support to spectators with ticketing issues.

Loughborough, Leicestershire

I took on part time work at the local sainsburys while still at university and after graduating I was determined not to be unemployed during recession like many of my fellow graduate so continued to work full time. My responsibilities included customer service and ensuring the shop floor was tidy and stacked. I also managed the inventory and placed orders with suppliers. During my time at Sainsburys I built on my communication and team working skills. This experience also reinforced the importance to detail and instilled leadership qualities in me.

Developed brand PR for the company from scratch and differentiated INOX Cinemas from other competitorsAssisted the Marketing manager in day to day operationsHandled the entire corporate communications activities of INOX Leisure Ltd., Lucknow (India) and built media relations. Educated the media and helped create a WOW! Factor towards the brand Analysed the market & developed marketing strategies to establish the brand in the region. Developed an internal newsletter and organised internal PR events - company parties, competitions, etc.Developed a very effective media plan. Co-ordinated with advertising agency on the marketing communications campaign and helped increases brand visibility by 10%.Conducted media tracking and analysed competitor and industry news.Planned and executed events and movie promotions leading up to the launch

Bangalore, India

ordinating PR activities for international clients and their offices in India, arranged for product testingOrganised media briefing /conferences, drafted press releases, organised one-on-ones, analysed industry and generated media interest on latest issues Prepared client pitches and presentations for new businessResponded to ad hoc PR requests from our Client Executives around the worldMaintained media relations & undertook other PR related activities, media tracking, providing regular updates to media regarding the company and latest industry issuesAccounts Handled : Fortinet, Buffalo, SCO Inc & Kingston

Bangalore, India

Assisted in development of press releases and various media activities.Responsible for media tracking, building media relations and provided regular updates on the clients to the media, media briefings, organising conferences, interviews and press meetsClient servicing, responded to ad hoc PR needs of clientsActively participated in team discussions on effective approaches to meeting new PR objectivesHandled mainly lifestyle clients therefore had ample opportunity to plan proactive PR activities & promotions on a national & international levelGenerated media interest in client to seek editorial opportunities and helped increase client visibilityAccounts handled:Retail Sector - Madura Garments - Louis Philippe, Allen Solly, Van Heusen, SF, Esprit, Launch of Esprit In India, launch of Van Heusen WomanReal Estate - Mantri Developers (Bangalore)Entertainment & Leisure - DNA Networks - leading event management & entertainment group, launch of INOX Cinemas in Bangalore, Amoeba, Three Quarter Chinese Restaurant, Bounce Style Lounge, PROFXOther misc. - Darden School Of Business Management, University of Virginia - assignment basis, MAA Group, Watson Wine launch in Bangalore, TAG Media, Durian Society Interiors Design Award 2006

Mumbai Area, India

Undertook on job training in various departments of the hotel like Front Office, Housekeeping, Kitchen, Bakery, etc.

Msc, Sustainability( Business, Environment & Corporate Responsibility), Merit

Activities and Societies: Course Rep for M.Sc. Sustainability (Business, Environment &CR) group for 2011-12. Two weeks fieldtrip to Amani.

Msc. Marketing & Management, Marketing & Management, Merit

Bsc. In Hospitality & Hotel Administrations, Hospitality And Hotel Administration, Merit Equivalent

I.S.C - 79%

Activities and Societies: Quizzing Society Music Society