Yerlan Aubakirov

Yerlan Aubakirov Email and Phone Number

Product Marketing Manager @ Kaspi.kz
almaty, almaty qalasy, kazakhstan
Yerlan Aubakirov's Location
Almaty, Kazakhstan, Kazakhstan
Yerlan Aubakirov's Contact Details

Yerlan Aubakirov work email

Yerlan Aubakirov personal email

n/a
About Yerlan Aubakirov

Product Marketing ManagerEx-Traffic Manager with 6+ years of experience in FinTech | FoodTech | Fitness | Travel | E-Comm | Mobile and Web Apps

Yerlan Aubakirov's Current Company Details
Kaspi.kz

Kaspi.Kz

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Product Marketing Manager
almaty, almaty qalasy, kazakhstan
Website:
kaspi.kz
Employees:
834
Yerlan Aubakirov Work Experience Details
  • Kaspi.Kz
    Product Marketing Manager
    Kaspi.Kz Jan 2024 - Present
    Almaty, Kazakhstan
    Kaspi Shop - marketplace- Developing recommendations in mobile app- Promoting vertical - Sports, tourism
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  • Kaspi.Kz
    Middle Traffic Manager
    Kaspi.Kz Dec 2022 - Jan 2024
    Almaty, Kazakhstan
    Advertising campaign optimization allowed to achieve the following results for Kaspi Travel and Kaspi Shop.Responsible for the entire productKaspi Travel - a platform for the purchase of air, train tickets and tourist tours.- Increase in the share of paid GMV YoY +41%- Decrease ACoS YoY -14%- Increase in attracted users due to paid advertising QoQ +23%Responsible for certain categoriesKaspi Shop - marketplace- Increase in the share of paid GMV QoQ (from +8% to +92%)- Decrease ACoS QoQ (from -70% to -42%)
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  • Nfactorial Incubator
    Lecturer In Marketing
    Nfactorial Incubator Jun 2024 - Aug 2024
    View
  • Invictus Fitness
    Senior Traffic Manager
    Invictus Fitness Apr 2019 - Nov 2022
    Алматы, Казахстан
    A fitness ecosystem with unique technological solutions and a network of franchises in Kazakhstan (Invictus Fitness, Invictus GO, Hero's Journey).- Implemented the Roistat end-to-end analytics system, which allowed to reduce the advertising budget by 1.5 times- Reduced the cost of attracting leads from $23 to $4-5.- Using amoCRM and potential customer data, increased the percentage of becoming a lead in a customer by +7%

Frequently Asked Questions about Yerlan Aubakirov

What company does Yerlan Aubakirov work for?

Yerlan Aubakirov works for Kaspi.kz

What is Yerlan Aubakirov's role at the current company?

Yerlan Aubakirov's current role is Product Marketing Manager.

What is Yerlan Aubakirov's email address?

Yerlan Aubakirov's email address is ye****@****aspi.kz

Who are Yerlan Aubakirov's colleagues?

Yerlan Aubakirov's colleagues are Arai Tolepbergenova, Azamat Kablanbaev, Tatyana Chechina, Daniya Gafiatullina, Nurbek Shamgun, Мухан-Али Кунгожанов, Айзат Абдрасулаева.

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