Hi, I’m Lauren — a UX designer with 9 years of experience driving measurable results. My expertise blends UX design, UI, and front-end development, offering a holistic approach to creating functional and aesthetic user experiences. My data-driven approach focuses on e-commerce and marketing design that optimizes conversions and user engagement.In 2016, I launched Auberg Design as a freelance UX/UI designer and developer. Since then, I’ve gone full-time to in-house teams at Dame and agencies like Elva and Terakeet, where I’ve worked to boost engagement, conversion rates, and revenue. I’ve also led internal training, turning even the most Figma-hesitant colleagues into advocates.💡 What I bring:➤ UX design expertise with a focus on e-commerce and conversion rate optimization.➤ Experience collaborating with 50+ clients across diverse sectors, including top brands in wellness, fashion, finance, and pet care.➤ A unique blend of design and development knowledge, bridging the gap between cross-functional teams, user needs, and business goals.➤ Data-driven decision-making that enhances both user experiences and performance metrics.💼 Work Highlights:➤ Achieved a 73% yearly conversion rate increase at Dame, contributing to a 400% revenue growth over 2 years.➤ Delivered UX research and solutions for 5 Fortune 500 clients & standardized 8 UX processes within 1 year at Terakeet.➤ Led UX efforts for 9 renowned brands at Elva, providing designs that drove significant business results.➤ Worked with 25+ Shopify clients, providing custom designs for long-term success at Auberg Design.🔧 Skills: Figma • UX/UI Design • Wireframes • Prototypes • E-Commerce • A/B Tests • Conversion Rate Optimization • User Research • Adobe Creative Suite • HTML/CSS • JS • Shopify • Data Analysis • Excel & Spreadsheets (Advanced) • Sketch🔍 What sets me apart?I’m known for turning ambiguity into well-defined systems, both in client work and internal UX processes. I simplify complex challenges with intuitive interfaces and streamlined workflows. I thrive in dynamic environments, consistently delivering innovative solutions with minimal oversight.💬 Let’s Talk:I’m excited to connect and explore new opportunities to create user-centered designs that convert. You can reach me at lauren@auberg.design or send a DM here.
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Senior Ux DesignerLensdirectNew York, United States
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Freelance Ux/Ui Designer & Front-End DeveloperAuberg Design Jan 2016 - PresentBrooklyn, NyRemote freelance web design and development studio focused on user-centered design and e-commerce.- Performed UX/UI design, conversion optimization, and web development services for 25+ Shopify clients, elevating conversion rates and increasing revenue through customized solutions.- Facilitated the launch and strategic pivot of Flare, a seed-stage startup, and optimized high-impact areas like product pages, driving a 30% MoM conversion rate increase.- Streamlined the information architecture for complex inventories at stores like Manhattan Saddlery, simplifying navigation for 3,000+ products to improve product discovery.- Utilized HTML, CSS, Shopify Liquid, JS, and PHP to develop custom websites from prototypes and original designs, delivering visually stunning and functional websites that met clients' needs.
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Senior Ux DesignerTerakeet May 2023 - Aug 2024- Drove UX strategy for 5 Fortune 500 brands at an SEO agency through user research, competitive analyses, site audits, and page optimizations, increasing search rankings by enhancing user engagement.- Led a 6-week conversion-rate optimization for a top D2C eyewear brand's content hub, securing quick wins for conversion and setting the foundation for long-term success.- Orchestrated 16 hands-on Figma workshops and biweekly training sessions for 28 team members, empowering designers and accelerating project timelines by 40% for design deliverables.- Articulated design decisions for clients and stakeholders with limited UX knowledge using clear rationale, research, and documentation, achieving a 90% increase in design implementation rates. -
User Experience DesignerElva Design Group Jul 2022 - Apr 2023- Led UX design at a design agency for 9 renowned brands in home goods, beverages, fashion, and cosmetics, collaborating with visual designers to create bespoke, high-impact e-commerce experiences.- Crafted UX solutions for 15 clients under tight deadlines, leveraging wireframes, prototypes, competitive analysis, and heuristic audits to create high-quality, effective solutions.- Developed a modular Figma wireframe design system with components, Auto Layout, and variables, speeding up the UX process by 30% and standardizing design practices across the team.- Engaged in 5+ weekly client meetings, including discovery sessions and wireframe reviews, adapting communication styles to foster relationships and ensure project alignment.- Produced developer-friendly hand-off files with detailed annotations, reducing QA cycles by 40% by ensuring precise design realization and minimizing development iterations. -
Ux/Ui EngineerDame Products Jan 2021 - Apr 2022Engineered design and development for a D2C wellness brand, leveraging data-driven insights and audits to enhance the customer journey and drive 400% revenue growth from $3M to $15M over 2 years.Redesigned critical e-commerce touchpoints with CRO best practices and A/B testing, leveraging data-driven strategies to achieve a 120% YoY increase and a 73% overall boost in conversion rates.Spearheaded a rapid blog redesign to enhance product integration and optimize layouts, driving a 380% monthly revenue increase and surpassing the previous year’s total in under 3 months.Crafted a design system from legacy branding that exceeded WCAG accessibility standards, reducing inconsistencies by 70% and increasing usability, consistency, and accessibility for all users.Developed a personalized product quiz through cross-functional collaboration with customer service and product teams, increasing completion rates to 95% and improving user decision-making. -
Ux/Ui Designer + Web DeveloperDame Products Dec 2018 - Jan 2021
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Independent Business OwnerAuberg Designs 2013 - 2018- Designed and developed an e-commerce store on Shopify for an independent jewelry brand, enhancing online presence and sales.- Created visually stunning graphics and curated social media content for Pinterest, Instagram, Tumblr, Twitter, and Facebook, leveraging design expertise.- Utilized automation tools like Buffer and Tailwind to streamline social media scheduling, improving efficiency and consistency.- Directed and managed multiple marketing campaigns on Facebook and Pinterest, increasing sales and brand awareness.- Managed daily Shopify store operations, including inventory management, order fulfillment, and customer service, ensuring high customer satisfaction.
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PhotographerFairytale Vegas 2008 - Jan 2014Freelance photographer. Photography has been used for covers, books, and more for artists including Ben Folds, Amanda Palmer, Neil Gaiman, and others.
Lauren Goldberg Education Details
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Photography -
Digital Marketing
Frequently Asked Questions about Lauren Goldberg
What company does Lauren Goldberg work for?
Lauren Goldberg works for Lensdirect
What is Lauren Goldberg's role at the current company?
Lauren Goldberg's current role is Senior UX Designer.
What schools did Lauren Goldberg attend?
Lauren Goldberg attended School Of Visual Arts, General Assembly.
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Lauren M. Goldberg
Motivated To Counter The Strategic Use Of Misinformation By State Actors To Safeguard The Credibility & Integrity Of Information Networks Master Of International Affairs | International Security PolicyNew York, Ny
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