Aubrea Alford

Aubrea Alford Email and Phone Number

Founder and Principal Consultant @ Starflower Marketing
Salida, CO, US
Aubrea Alford's Location
Salida, Colorado, United States, United States
Aubrea Alford's Contact Details

Aubrea Alford work email

Aubrea Alford personal email

About Aubrea Alford

I'm passionate about breathing new life into brands and crafting identities that resonate deeply with audiences. With over 10 years as a leader in Brand Marketing, I thrive on constant learning and seamlessly integrating innovative concepts into proven strategies. My career is built on a foundation of transforming businesses by enhancing brand visibility, engagement, and driving revenue through creative and effective campaigns.I am always eager to absorb new knowledge and apply it in ways that ensure market success. My ability to quickly grasp new trends allows me to keep the brands I work with at the forefront of their industries. 👉 THE PIVOTAL EXPERIENCE THAT SHAPED MY CAREER PATH♾️A defining moment in my career occurred a decade before my tenure at Apple, during my time as a professional musician. Amidst touring, recording, and juggling part-time jobs to sustain my passion for music, I faced burnout. The relentless pursuit to make ends meet drained my love for music, pushing me towards seeking a change.This pursuit led me to a pivotal opportunity with friends starting Hope Hummus, where I landed a job as a demo coordinator. This marked my transition into the world of marketing, a shift from my musical endeavors. In marketing, I found a new passion and a stable career that reinvigorated my love for music, allowing me to enjoy it without the pressures of making a living from it. This experience not only reshaped my professional path but also enriched my personal growth, showing me the power of embracing new chapters in life.🌟UNCOVERING THE JOY AND FULFILLMENT IN MY CAREER PATH💥What resonates most with me in my chosen field is the intricate blend of art and science that marketing embodies. It is the thoughtful integration of data, research, and strategic planning that appeals to both the intellect and emotion—this intersection of head and heart. I am particularly passionate about advocating for brands that I genuinely believe in and personally use. This alignment enhances the authenticity and impact of my work. Furthermore, the opportunity to engage directly with consumers, understand their needs and preferences, significantly enriches my professional experience. It is in these interactions that I find the most enjoyment and fulfillment, as they allow me to contribute meaningfully while fostering connections.🤝 Open to connecting! Reach out on LinkedIn to connect. 📲

Aubrea Alford's Current Company Details
Starflower Marketing

Starflower Marketing

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Founder and Principal Consultant
Salida, CO, US
Employees:
1
Aubrea Alford Work Experience Details
  • Starflower Marketing
    Founder And Principal Consultant
    Starflower Marketing
    Salida, Co, Us
  • Starflower Marketing
    Founder And Director
    Starflower Marketing Sep 2024 - Present
    Orchestrating the Art + Science of Your Brand through Creativity + Strategy.
  • Aubrea Alford Music
    Violin / Piano / Guitar / Voice
    Aubrea Alford Music 1997 - Present
    • Freelance musician with 20+ years experience playing various genres of music all over the United States. • Recording artist/session musician proficient in multiple genres (classical, folk, rock, jazz, indie, rock, pop, Americana).• National performer supporting various folk, acoustic, and indie artists; including Gregory Alan Isakov (www.gregoryalanisakov.com), Trace Bundy (www.tracebundy.com), Gungor (www.gungormusic.com), Ian Beert & the Strangers (www.ianbeertandthestrangers.com), Dan Geisler (www.dangeisler.com), Barcelona (www.wearebarcelona.com), Levi Weaver (http://leviweaver.com/), Lindsay Fuller (http://www.lindsayfuller.com/), Damien Jurado (http://damienjurado.com/), Josh Garrels (joshgarrels.com), Andy Palmer (andypalmermusic.com), The Samples (www.thesamples.com)• Impressive sight-reading, improvising, transcribing, arranging, and composing skills.
  • Hope Foods
    Marketing And Brand Manager
    Hope Foods Jul 2018 - Jul 2024
    Louisville, Colorado, Us
    Spearheaded the development and execution of a robust brand strategy, yielding 2.8 billion impressions and 8.4 million engagements, bolstering brand awareness and loyalty. Successfully generated $1.15 million in direct sales from activations in 2023. Orchestrated a consumer experience strategy ensuring effective brand connections across multiple touchpoints, contributing to becoming the top engaged and followed plant-based dips/spreads brand on Instagram, amassing over 1 million followers.• Directed advertising initiatives across Paid Social, Paid Search, Display, and OOH, exceeding industry benchmarks.• Directed the SEO agency to amplify HOPE's organic search visibility, resulting in over 500k views per month, thereby enhancing our online findability and consumer reach.• Led the PR team to secure 100+ media placements in prominent trade, food & beverage, and lifestyle outlets, reaching a 2.5 billion audience and garnering industry accolades from Progressive Grocer, Good Housekeeping, and Mindful.• Championed B-Corp and Plastic Neutral certification efforts, mental health awareness programs, and strategic partnerships with environmental and mental health organizations, demonstrating a commitment to sustainability and social responsibility.• Contributed to the innovation pipeline by providing consumer insights and bolstering the Stage-Gate process, ensuring a steady flow of market-aligned product developments.• Engineered a synergistic Shopper Marketing program alongside the Sales Team, resulting in an average of 20.7% redemption, 24.9% Dollar Lift, and 50.2% Unit Lift compared to pre-promotion periods across Natural, Conventional, and Mass retailers.• E- Launched and managed Hope's D2C e-commerce website, attracting 10% new customers through Amazon Fresh campaigns, and achieved a 226% increase in Instacart sales, earning recognition as one of the "Fastest Growing Emerging Brands" in 2023.
  • Hope Foods
    Marketing Coordinator
    Hope Foods Jan 2016 - Jul 2018
    Louisville, Colorado, Us
    Collaboratively developed marketing strategies and objectives with the Marketing Director, significantly contributing to the successful product launches of 40 new accounts across Natural, Conventional, and Club retail channels, and 15 new product introductions. Pioneered the management of national events and trade shows, showcasing organizational prowess and event planning expertise to elevate brand presence and engagement.• Spearheaded the introduction and management of a comprehensive Project Management System across multiple departments, significantly enhancing interdepartmental visibility, communication, and project efficiency.• Acted as the key liaison between Marketing and Sales teams, effectively facilitating collaboration to meet or exceed target goals and ensure customer satisfaction.• Led the charge in tracking and analyzing marketing and sales initiatives, including expenses, ROI, and new business data, to inform strategic decisions and optimize performance.• Identified lucrative go-to-market opportunities by conducting thorough evaluations of product characteristics, market share, and pricing, alongside summarizing the impact of marketing campaigns, advertisements, promotions, events, and coupons.
  • Hope Foods
    Demo Coordinator
    Hope Foods Jan 2014 - Jul 2018
    Louisville, Colorado, Us
    Spearheaded a nationwide team of 50+ independent contractors and demo companies across Natural, Conventional, and Club retail channels, achieving over 6,500 successful product demos and significantly surpassing sales targets through effective monthly scheduling and regional strategic planning.• Developed and executed a comprehensive sales training and development program for store ambassadors and demo companies, significantly enhancing brand awareness, product knowledge, and sales skills.• This initiative drove our brand to become the number-one-selling hummus in the natural food category.• Diligently monitored demo outcomes, identifying successes and challenges to inform personnel adjustments and strategic shifts, leading to improved sales performance and brand positioning.• Fostered and maintained robust relationships with key stakeholders including independent contractors, demo companies, store buyers, demo coordinators, sales directors, and brokers, adhering to the HOPE brand values and expanding its market presence.• Implemented highly detailed calendars for each region, focusing on brand expansion and growth. Conducted performance reviews and set sales goals, implementing pay increases tied to enhanced training programs. Initiated video training and conducted audits to ensure comprehensive training adherence.• Elevated the HOPE brand to achieve leading sales status in the natural product sector, with efforts contributing directly to becoming the most available hummus brand and securing a position in the 90th percentile for market penetration and sales in the natural category.
  • Apple
    Specialist / Mentor
    Apple Aug 2012 - Jan 2014
    Cupertino, California, Us
    •. Consistently ranked in the top 5 revenue generators for part-time salespeople.• Mentor for sales associates; assisted with development, training, and achieving career/sales goals.• Trainer for new hires on Apple’s approach to business, sales, products, and customer service.• High-rated customer service skills based on the Net Promoter Score (international management tool).
  • Tracebundy.Com
    Online Store Manager
    Tracebundy.Com 2008 - 2011
  • Truetoniqs
    Demo Representative For Brain Toniq
    Truetoniqs 2008 - 2009
  • Kelly Services
    Hr Assistant
    Kelly Services 2006 - 2009
    Troy, Michigan, Us
    • Assisted the Kelly Services in-house team at various companies such as Celestial Seasonings, Measured Progress, and Covidien.• Screened, recruited, and interviewed candidates; trained new hires; facilitated job fairs; executed administrative work and data entry.• Customer service, marketing, and merchandising assignments.
  • Mt Hope Lutheran Preschool
    Music Educator / Pre-Kindergarten Educator
    Mt Hope Lutheran Preschool 2004 - 2006
    Lead Music Teacher for all students; Lead teacher for Pre-Kindergarten students.
  • A Child'S Song, Inc
    Keyboard And Violin Instructor
    A Child'S Song, Inc 2003 - 2005
    Lead Keyboard and Violin Instructor to over 30 students.

Aubrea Alford Skills

Music Recording Classical Band Music Education Customer Service Music Production Event Management Marketing Time Management Songwriting Composition Music Industry Audio Recording Bands Management Online Marketing Singing Music Theory Marketing Strategy Weddings Sales Event Planning Social Media Leadership Marketing Communications Talent Management Cross Departmental Communication Digital Marketing Team Management Project Management Orchestral Music Trade Shows Shopper Marketing Social Media Marketing Sustainability Advertising Strategy Macos Ios Microsoft Office Google Docs Training Communication Iwork Trello Positioning Brand Management Creative Problem Solving Trade Marketing

Aubrea Alford Education Details

  • Baylor University
    Baylor University

Frequently Asked Questions about Aubrea Alford

What company does Aubrea Alford work for?

Aubrea Alford works for Starflower Marketing

What is Aubrea Alford's role at the current company?

Aubrea Alford's current role is Founder and Principal Consultant.

What is Aubrea Alford's email address?

Aubrea Alford's email address is au****@****ail.com

What is Aubrea Alford's direct phone number?

Aubrea Alford's direct phone number is +172097*****

What schools did Aubrea Alford attend?

Aubrea Alford attended Baylor University.

What skills is Aubrea Alford known for?

Aubrea Alford has skills like Music, Recording, Classical, Band, Music Education, Customer Service, Music Production, Event Management, Marketing, Time Management, Songwriting, Composition.

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