Aubrecia Cooper Houston, Mba Email and Phone Number
Aubrecia Cooper Houston, Mba's Location
Basking Ridge, New Jersey, United States, United States
Aubrecia Cooper Houston, Mba's Contact Details
Aubrecia Cooper Houston, Mba work email
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Aubrecia Cooper Houston, Mba personal email
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Aubrecia Cooper Houston, Mba phone numbers
About Aubrecia Cooper Houston, Mba
“Innovation distinguishes between a leader and a follower.” – Steve JobsAside from my personal affinity for innovation, marketing and negotiating, I am a motivated business marketing and product development professional with a solid background in Brand Management, Financial Services, Marketing and Product Development. Because of my entrepreneurial spirit and my fortunate access to motivational and accomplished mentors, I have been able to gain broad exposure to a number of marketing functions and learned quickly how to build leadership skills and effectively use analytical and creative problem-solving skills. I also developed a passion for understanding customer and consumer needs and enjoy spending much of my time analyzing market trends and consumer dynamics, as well as developing creative and innovative strategies targeted at differentiating products in the marketplace. If you ask my colleagues to define me, you may get words like...detail-oriented, self-motivated, energetic, amiable, and go-getter.If you ask me, I would say I am an "aspiring imagineer" with a passion for Consumer Products.
Aubrecia Cooper Houston, Mba's Current Company Details
Aubrecia Cooper Houston, Mba Work Experience Details
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Marketing Strategy ManagerVerizon Apr 2018 - PresentBasking Ridge, Nj, Us• Analyze market opportunities, industry trends and internal data in an effort to identify “white space” and enhanced customer experiences to support Verizon products and services. • Plan, develop and execute programs identified as having benefits for our customers’ experience and establish added revenue benefits for the company. This includes the brainstorming of breakthrough ideas or campaigns, the creation and presentation of business cases to Senior Leadership, management of cross-functional teams and implementation of marketing strategies.ACCOMPLISHMENTS:• Hand-picked to participate in Women of the World, a professional leadership development program within Verizon designated to identify and develop new female leaders. Of the 900+ applicants for Corporate, only 75 were chosen.• Selected to lead the collaborative efforts of various teams to establish contract terms and develop Marketing efforts in support of a major collaborative launch with a large strategic vendor.• Developed and executed the Fios TV Test Drive program, resulting in an improvement of the Fios TV plan mix by 9%, an $6 increase in RCM and a margin increase of $5 in a test market.
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Founder/CeoAdh Consulting Jan 2017 - Present• Developed comprehensive Go-To-Market and Digital Marketing strategies for both existing and start-up businesses. • Worked closely with firms’ leaders to determine the business’ need state, goals and budget. • Utilized consumer insights, company insights and market data to develop and deliver a proposed strategy that would allow for precise and easy implementation of processes and tools designed to deliver results.ACCOMPLISHMENTS:• 2017 - Developed and presented a go-to-market strategy and Sales presentation pitch for a startup beveragebusiness, POSITIVE WATER, that allowed for the gradual implementation of a target marketing campaign and immediate distribution goals.• 2018 - Created a wide-ranging digital marketing strategy, complete with CRM, web and social components, to advance the existing use of digital by a well established music brokerage firm, WOODY WOODS WORKIN’ MUSIC.• 2018 - Worked with other companies on project-based initiatives. -
Senior Brand Manager - Us MarketsArla Foods Jul 2017 - May 2018Viby, Dk• Developed efficient, region-specific strategies, in the US Market, to ensure that business targets were met within budget and in accordance with the Global strategy from both a short-term and long-term perspective. • Oversaw the planning and execution of key business and marketing activities related to positioning, brand management, product development, consumer and trade promotions, advertising (including Social Media), market research plus cost savings and productivity initiatives. This included providing clear direction to both internal colleagues and outside agencies.• Established and managed marketing and promotional expenditures and set up controls to maintain financial commitments working closely with Financial Management teams. • Managed, developed and coordinated efforts of Assoc. Brand Manager and Associate Product Manager on key initiatives, exercising attention, fairness and sound judgment when providing opportunities for development. ACCOMPLISHMENTS:• 2017 - Led the planning and execution of the first National US Marketing Campaign, “Live Unprocessed”, crafted to re-launch the Arla Brand and align the tactics to be more in line with the new positioning and designed to drive consumer awareness. • 2017 – Represented the US team on Data Driven Marketing Pilot program, led by Arla Global. This program leverages the partnerships that Arla’s Global partners have with Google and Facebook, to develop more data-responsive content that has more relevant reach with consumers that we identified as being a valuable target persona/demo groups. • 2016 - Co-Led a Costco Strategy team focused at developing a Club strategy based on insights from Arla’s largest Club customer. As a result of white space areas identified, over 19 new product items were developed and presented to Club customers, which resulted in Sam’s Club and BJ’s permanent listings that have grown 44% since launch and the development of unique, exclusive opportunities for Costco -
Product ManagerCrayola Oct 2015 - Jul 2016Easton, Pa, Us• Developed annual business and marketing plans for Crayola’s Brand Entry businesses, which include the product lines focused towards children 12 months to 5 years and brands like My First Crayola, Color Wonder, Doodle Magic and Crayola’s Licensed Coloring line. These plans provided each franchise with appropriate objectives, strategies, products and go-to-market plans. • Managed, developed and coordinated efforts of Marketing Associate and MBA Intern on various franchise initiatives, while providing stretch project opportunities and developmental feedback. ACCOMPLISHMENTS:• 2016 - Led the planning and execution strategy for the re-launch of Color Wonder to better align with positioning and consumer awareness. This program received over $3.5MM in unplanned support. Forecasted Sales lift is projected to be 15%, based on recent forecasts and orders.• 2016 – Worked with Wal-Mart Sales team to develop a “Win at Wal-Mart” strategy for the Brand Entry business. This program, after being approved by Sr. Management, culminated in the fall of 2016 and included customer specific in-store sampling and digital efforts. Based on this program, the Brand Entry business gained placement on two end caps and the “Gift Bar” during the following Holiday season. Wal-Mart POS was forecasted to grow +20%. -
Brand Manager - Arnold/Brownberry/Oroweat Premium BreadsBimbo Bakeries Usa Jan 2015 - Oct 2015Horsham, Pennsylvania, Us• Developed annual business and marketing plans for Arnold®, Brownberry® and Oroweat® Premium Bread brands with appropriate objectives, strategies, programs, tactics and rationale. • Managed, developed and coordinated efforts of Assistant Brand Managers and Co-op Students on key initiatives, exercising fairness and sound judgment when providing direction to our team. • Oversaw the planning and execution of key business and marketing activities related to positioning, brand management consumer and trade promotions, advertising (including Social Media), market research plus cost savings and productivity initiatives. This includes providing clear direction to outside agencies.• Established and managed marketing and promotional expenditures and set up controls to maintain financial commitments working closely with Financial Management team. ACCOMPLISHMENTS: • 2015 - Lead the development and Nationwide launch of new Healthfull® sub-brand of products, consisting of three unique SKU's of 100% Whole Grain, clean label bread varieties under the Arnold, Brownberry and Oroweat brands. This launch consisted of product development, marketing support plan and is on target to surpass year-one projected sales. -
Associate Brand Manager - Premium BreadsBimbo Bakeries Usa Sep 2013 - Dec 2014Horsham, Pennsylvania, Us- Collaborated to develop annual business and marketing plans for premium bread and Boboli brands with appropriate objectives, strategies, programs, tactics and rationale. - Managed and coordinated efforts of functional groups on key initiatives exercising sound judgment when providing direction to these project teams. - Oversaw the planning and tactical execution of key business and marketing activities related to positioning, product development, packaging, pricing, consumer and trade promotion, advertising including social media, market research plus cost savings and productivity initiatives. - Developed localized business plans in conjunction with the Market Area and Retailer Customer Teams. Anticipated and managed the revision of plans as needed to address an ever changing competitive environment. - Developed new product, line extension, product improvement and holiday/seasonal recommendations based on consumer learning, competitive and internal sales trends and manufacturing opportunity. - Established marketing and promotional expenditures and set up controls to maintain financial commitments working closely with Financial Management. Includes post program results evaluation and forward recommendations.ACCOMPLISHMENTS:• 2014 - Led the planning and execution of successful PR campaign developed to promote a Health and Wellness platform. This program delivered 500MM impressions, delivered a 14% increase in sales, and included a promotional contest, “America’s Better Sandwich Contest”, the use of celebrity chefs and nutritional influencers, and the development of an enhanced social media strategy. • 2013 - Flawless execution of customer specific and cross-branded promotional campaigns, including Kroger Meal Solutions, Sargento’s MVP partnership and Redbox rental program resulting in the first positive quarterly results since 2011 for the Boboli brands.
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Product Manager - Consumer BeddingFxi Apr 2012 - Aug 2013Radnor, Pa, Us• Developed the product line strategy, including determining products offered, target markets, channel/distribution strategy, recommended pricing and product line forecasting • Developed, planned and executed go-to-market activities to drive awareness and sales, including consumer promotions, social media, website, PR, advertising and trade support • Conduct competitive analysis of product lines and periodic market evaluations, in an effort at gaining competitive insights. ACCOMPLISHMENTS:• 2013 - Winner of 2012 Innovation Team Award - FXI for the development of a new sleep system product line with the use of differentiated materials and manufacturing processes. • 2013 – Developed and launched multiple private label lines of exclusive bedding and accessory product, along with supporting promotional plans for these launches. This new PL focus resulted in distribution expansion in key retailers like Amazon, Overstock, Wal-Mart and Sam’s Club. -
Marketing & Product Development Manager - Peeps & Company Retail DivisionJust Born, Inc. Aug 2011 - Apr 2012Bethlehem, Pa, Us• Led the development of new lines of products for all brand categories for the retail and online divisions. • Led projects designed to enhance the PEEPS & Co.® Brand experience, including the development of a marketing strategy and a product development pipeline, in addition to the search for, and implementation of, strategic partnerships. • Developed and executed enhanced promotional and PR support for PEEPS & Co® retail locations in National Harbor, MD, Minneapolis, MN and Bethlehem, PA• Coordinated efforts with other Just Born brand teams to accelerate awareness and growth of all brands, including assisting in sourcing promotional merchandise to support brand campaignsACCOMPLISHMENTS:• 2012 - Development and launch of a PEEPS & Company® line of branded snack items, which were outside of the existing Just Born, Inc. core competency and allowed for a well-rounded collection of snack offerings. -
Assistant Brand Manager- Peeps® And Seasonal BrandsJust Born, Inc. Jul 2010 - Aug 2011Bethlehem, Pa, Us• Led in the recommendation, strategic development and implementation of Halloween and Christmas seasonal programs, while continuing to provide support in the development of the Valentines and Easter seasonal brand activities’ programming• Coordinated and executed enhanced promotional support for the PEEPS® Generation II initiative across seasons• Led projects designed at enhancing PEEPS® online experience, including the development of a social media strategy for the PEEPS®/Seasonal Brands• Led initiatives to grow the PEEPS® Brand across seasons in international markets, with a focus on Canada and the UK• Led the development and execution of concept testing for potential new seasonal itemsACCOMPLISHMENTS:• 2011 - Planned and developed the next generation of PEEPS® branded chocolate and flavored items. This included the launch of several flavored marshmallow items and the planning for Chocolate-Dipped PEEPS® offerings. • 2010 - Developed and Launched of first generation of PEEPS® branded chocolate offerings, which included both chocolate covered marshmallow items and a more premium truffle-like offering called PEEPSTERS®.
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Brand Assistant - Peeps® And Seasonal BrandsJust Born, Inc. Sep 2008 - Jul 2010Bethlehem, Pa, Us• Helped develop and implement the annual business plans for the Marshmallow PEEPS® Brand and all seasonal products. Facilitated on-going plan modifications to achieve approved volume, spending and profit objectives• Led cross-functional Brand team meetings for all seasonal new item launches and current item changes. Responsibilities included communication of agenda, priorities, timelines and key next steps to all team members• Worked with advertising, public relations, promotions, graphics design and market research agencies to achieve the annual brand plans • Participated in the development and maintenance of annual spending budgets and brand sales plans
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Consumer RelationsJust Born, Inc. Jul 2004 - Sep 2008Bethlehem, Pa, Us• Participated as an active member of the Crisis Management Team, resulting in expedient response to emergency and potential liability issues• Developed a new quality initiative process that resulted in the creation of a new cross-functional quality initiative team• Completed multiple brand-related projects including the preparation of a history deck sales history report for everyday brands researching sales history and item rationalization
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Customer Service Trainer - EquityGuardian Insurance And Annuity Company 2002 - 2004• Developed the training program and a process-training manual, which resulted in the creation of Equity Customer Service Trainer position• Trained over 100 new customer service representatives on equity products and the required customer service skills necessary for the position• Developed and mentored customer service representatives studying for Series 6 and Series 63 exams
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Sr. Account ExecutiveT-Mobile Jun 2000 - Oct 2001Bellevue, Wa, Us• Managed a new South Jersey territory by scheduling and conducting meetings with medium to large accounts, which led to a substantial increase of market share in the region• Consistently exceeded established company sales goals• Conducted numerous cost-analysis and market evaluations for current and prospective customers, resulting in a 30% increase in new customers -
Senior Marketing ExecutivePartnership Health Plan Mar 1999 - Apr 2000• Facilitated meetings and presentations with members and potential members in an effort to educate and explain the concepts and usages of managed care as it applies to state funded medical assistance• Conducted numerous presentations to various community organizations in an attempt in growing support for this supplemental program that was funded by local hospitals and businesses• Conducted focus groups of over 200 plan members in an effort of meeting the needs of the plan participants
Aubrecia Cooper Houston, Mba Skills
Cross Functional Team Leadership
Competitive Analysis
Marketing Strategy
Management
Consumer Products
Brand Management
Product Development
Strategy
Marketing
Market Research
Forecasting
Leadership
Sales
Social Media Marketing
Sales Operations
Pricing Strategy
Brand Development
Pricing
Strategic Planning
Marketing Management
Negotiation
Customer Insight
Retail
Business Planning
Advertising
Public Relations
Market Analysis
Social Media
Market Planning
Shopper Marketing
Fmcg
Program Management
Merchandising
Project Management
Training
Budgets
Business Analysis
Trade Marketing
Sales Management
Business Strategy
P&l Management
Key Account Management
Manufacturing
Packaging
Product Marketing
Supply Chain
Project Planning
Marketing Research
Entrepreneurship
Product Launch
Aubrecia Cooper Houston, Mba Education Details
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Lehigh University College Of BusinessMba -
EscemInternational Business
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University Of PhoenixMarketing And Finance
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Howard UniversityEngineering
Frequently Asked Questions about Aubrecia Cooper Houston, Mba
What company does Aubrecia Cooper Houston, Mba work for?
Aubrecia Cooper Houston, Mba works for Verizon
What is Aubrecia Cooper Houston, Mba's role at the current company?
Aubrecia Cooper Houston, Mba's current role is Marketing Strategy Manager at Verizon.
What is Aubrecia Cooper Houston, Mba's email address?
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What is Aubrecia Cooper Houston, Mba's direct phone number?
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What schools did Aubrecia Cooper Houston, Mba attend?
Aubrecia Cooper Houston, Mba attended Lehigh University College Of Business, Escem, University Of Phoenix, Howard University.
What are some of Aubrecia Cooper Houston, Mba's interests?
Aubrecia Cooper Houston, Mba has interest in Social Services, Education.
What skills is Aubrecia Cooper Houston, Mba known for?
Aubrecia Cooper Houston, Mba has skills like Cross Functional Team Leadership, Competitive Analysis, Marketing Strategy, Management, Consumer Products, Brand Management, Product Development, Strategy, Marketing, Market Research, Forecasting, Leadership.
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