• Create short-form video content specifically for TikTok and Instagram Reels.• Identify on-brand content to reshare from my clients’ communities which generated 30% higher engagementmonth over month.• Build and manage creative social media campaigns to engage and grow a following on popular platforms including Instagram, TikTok, Youtube, Pinterest, and Facebook.• Improved client communication by setting expectations up front and leveraging project management apps like Trello and Airtable.

• Develop and execute a comprehensive social media strategy to increase brand awareness and engagement for organic social media platforms on Facebook, Instagram, Pinterest, TikTok, YouTube, and LinkedIn, resulting in a 30% increase in brand followers and a 50% increase in post engagement.• Create a social listening strategy by monitoring messages and comments on various social media platforms, resulting in a 20% increase in link clicks on Instagram and Pinterest.• Increase lead generation for a course membership program launch by 50% with a custom course launch plan

I managed accounts for World Famous Tattoo Ink, Perma Blend, Kuro Sumi, and Squid Ink.• Provide detailed analytical reports on engagement, followers, reach, and clicks to inform future decisions for our Instagram, Facebook, Pinterest and Youtube campaigns.• Create content calendars for 4 different brands that are focused on value-based content.• Reducing client turnover by responding efficiently with each company’s brand voice to comments and messages via social media platforms, saving over $20,000 per year.• Manage social media profiles and presence, including Facebook, Twitter, Instagram, Pinterest and Tiktok. They have over 600k followers on Instagram in total.• Listen and engage with existing customers and new leads in relevant social discussions about the companies, competitors, and industry.

•Connect with Acadium’s audience through Quora, Instagram, Facebook, and the Girl Boss community group.•Met with local marketing teachers to discuss improving their students' resumes with hands-on experience

Acadium (previously GenM) has helped over 40,000 students train for careers in digital marketing through content, work experience, and ultimately the accelerator program.• Selected in the top 5% of applicants to receive competitive 1:1 digital marketing coaching• 300+ hours of immersive, objective-based learning of key digital marketing channels, strategic frameworks, and marketing career pathing best practices.• Developed processes to effectively create strategic digital marketing campaigns, conversion-focused marketing funnels, and managing paid media campaigns.• Trained and tested through various assignments and exercises on modern marketing technologies like MailChimp, Drift, ManyChat, Slack and Stukent.

• Created a content strategy that increased their total followers by 60% through a value-adding tactic that re-engaged the business's buyer persona. I created, executed, and implemented a consistent content plan for Instagram, Facebook, Twitter and Pinterest.•Generated new ideas to ignite interest with up-to-date industry developments.•Engaged with the brand's audience and target market to build trust and brand awareness.

•Increased leads in a day with effective hashtags for the app's location launch •Collaborated with the in-house team to develop copy, video and images to increase their Instagram's clickthrough rate.