Chief of Staff to the VP, Americas Digital GTM and Global Marketing Strategy (Brand, Analytics, Research & Customer Insights) supporting go-to-market, acquisition, annual planning, cross-functional collaboration, strategic initiatives, and the rhythm of business within the Marketing & Digital organization.

A startup delivering custom, participative virtual trivia events to distributed teams at companies like Google, Meta/Facebook, LinkedIn, McDonald’s, Uber, and The New York Times.Reach out to team@socialquiztancingco.com or visit us at socialquiztancingco.com to get a trivia event scheduled for you and your team!

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An award-winning digital advertising agency of 130+ employees providing digital strategy and execution for clients such as Western Union, Discover, Aspen Snowmass, DICE, and Living Proof.

Team Management• Directed team of nine direct reports in client budget management ($10M+ annually), media planning, and media buying—consistently exceeding client KPIs—across SEM, paid social (Facebook/Instagram, YouTube, Snapchat, Pinterest), video, podcasts and other audio platforms (Spotify, Pandora, etc.), connected TV, direct mail, and digital out-of-home • Coached high-performing team members from entry-level to senior roles while fostering supportive team moraleMedia/Client Strategy and Management• Drove revenue growth of $7.3M (408%) over four years for tourism client, simultaneously growing ROI from 167% to 438%• Devised and activated upsell and cross-sell strategies to maximize clients’ customer lifetime value (LTV)• Consulted with ski resort client on product development, yielding custom add-on packages upsold to high-value customer sets• Structured re-engagement campaigns for CPA clients, using CRM to nurture prospects through lead-based conversion flows• Strategized approach to integrated reporting and attribution for omnichannel views of client marketing programs and media mix• Distilled granular quantitative and qualitative performance data into executive-facing presentations and recommendations• Collaborated with client brand/creative teams to optimize creative, maximize engagement, and ensure brand voice consistency • As attribution expert, held awareness tactics to measurable KPIs to ensure effective media mix and evaluate impact of upper-funnel investments• Used always-on A/B testing and CRO tools to optimize creative resonance, messaging, landing page experience, etc.• Collaborated with analytics teams to build forecasting tools and model impact of new channels and optimizations

• Developed and documented agency processes for execution, optimization, and management of programmatic display campaigns• Audited client audience tracking setups and developed strategies to improve reach and efficiency• Conceived of and led execution of performance analyses of campaign data for optimization and identification of prominent trends (e.g. time of day, day of week, demographic, device usage, interest affinity trends)• Structured and executed programmatic lift tests• Managed small team in the execution and optimization of programmatic display strategy• Educated agency in programmatic execution and processes• Vetted new programmatic vendors/tools, challenged partner capabilities, and recommended feature improvements

• Directed client digital marketing strategy, including partner selection, budget allocations, and tactic recommendations • Analyzed client performance and directed team members in executing weekly optimizations • Served as cross-channel specialist, developing synergies between paid search/SEM, traditional display, and programmatic display channels• Audited client audience structures and implemented new strategies to improve audience coverage activation, yielding 600% growth in new leads• Selected to participate in and completed facilitated small-group leadership/coaching training• Compiled attribution analyses to validate impact of display media channels and illustrate cross-channel influences• Researched, developed, and presented POV on fractional attribution tools• Pioneered agency use of new digital buying platform (DV360 fka DoubleClick Bid Manager)

• Optimized digital campaigns, growing monthly revenue• Managed media buys directly in demand-side platforms (DSPs)• Oversaw top-to-bottom strategy, execution, and reporting for SMB clients• Pioneered agency implementation and use of tag management systems (e.g., Google Tag Manager)• Created quarterly business reviews and presented to Fortune 500 financial services client• Trained Account Coordinators in reporting and media trafficking• Trained Associate Account Managers and Media Buyers in use of DSPs • Led team of coordinators in competitive research synthesis for agency pitch of Fortune 500 financial services client• Recommended optimizations to media partners, improving campaign performance• Negotiated media prices with vendors to secure more efficient pricing

• Consistently produced error-free weekly client performance reporting• Accurately trafficked media campaigns in ad servers• Provided training in reporting and trafficking to new coordinators• Executed IOs and contracts with media partners• Liaised with client web development teams to implement website tracking and data collection via custom variables

The Duke Center for International Development (DCID), a unit within Duke University's Sanford School of Public Policy, is an interdisciplinary training, advisory, and research unit offering cutting-edge graduate degree and executive education programs in international development policy. DCID is dedicated to strengthening capacity for international development through interdisciplinary approaches to practice, research, international advising, mid-career training and post-graduate education. Responsibilities included: • Compiling acceptance packages for applicants (primarily foreign government officials) admitted to the Executive Education Program, including programs in Project Appraisal and Risk Management, Tax Analysis and Revenue Forecasting, Fiscal Decentralization and Local Government Financial Management, and Budgeting and Financial Management in the Public Sector • Supporting DCID marketing efforts by organizing and sending program correspondence to prospective participants • Scanning and archiving alumni information in mailing databases • Working with Excel and Contact Management System Databases • Data entry • Database hygiene • Lead generationAccomplishments: • Worked 10-15 hours per week throughout the school year • Successfully purged mailing databases of duplicate entries • Created informational packets for program field visits • Inputted budget information and helped bring expense records up-to-date

Professor Nicholas Carnes is an Assistant Professor of Public Policy at the Sanford School of Public Policy at Duke University and the Co-Director of the Research Triangle chapter of the Scholars Strategy Network. His research focuses on U.S. politics, legislative decision-making, representation, social class, economic inequality, and state and local politics. I assisted Professor Carnes with the entry of data gathered through the 2012 National Candidate Study—a nation-wide survey of the roughly 10,000 candidates who ran for state legislature in 2012—and inputted data using Qualtrics survey software during this finite project."Aubree helped me manage a large national survey that I conducted at Duke University in 2012. She was a rock star: organized, hard-working, proactive, efficient, and easy to get along with. Even among Duke students, she really stood out. She was an exceptional member of our research team -- now that she's graduated, the team's just not the same without her!" —Professor Nicholas Carnes

Safer. More Reliable. More Economical.SEL partners with customers around the world to ensure the safe, reliable, and economical delivery of electric power. SEL designs, manufactures, and supports a complete line of products and services, ranging from generator and transmission protection to distribution automation and control systems.Responsibilities included: • Assisting the International Business Division HR Manager and the Sales and Customer Service HR Generalist in the interviewing and hiring of new employees • Conducting reference checks, communicating with candidates, and scheduling and facilitating on-site interviews • Conducting research on international labor laws • Responding in Spanish to Spanish-written inquiries about positions available for the Schweitzer Engineering Laboratories operations located in San Luis Potosí, Mexico • Advertising open positions and researching qualified candidates using resources such as Monster and IndeedAccomplishments: • Created an Intern Training Manual and work instructions to improve the efficiency of new intern onboarding • Led company Cultural Exchange and presented on Algerian history and culture and SEL business operations in the country • Developed a database for storing labor law information • Completed courses on Business Ethics, Leadership, Behavioral Interviewing Skills, and SharePoint •Attained proficiency in Lotus Notes and Ceridian Hiring Solutions

Soluciones Comunitarias S.A. (SolCom) is a Guatemalan business that specializes in combating socioeconomic problems in rural areas using entrepreneurial tools. Working from various regional offices, SolCom reaches communities throughout Guatemala and offers economical products that improve health conditions within rural communities. Working within the MicroConsignment Model, Soluciones Comunitarias employs local ideas in order to offer products and services to the most remote areas of the country.Responsibilities included: • Presenting in Spanish to local communities about health and wellness through campaigns in remote areas of Guatemala • Consulting for and providing SWOT analyses to nascent entrepreneurial endeavors, including weaving cooperatives and tourism companies • Leading workshops for young students about available educational resources and post- elementary school options • Advertising for campaigns and administering free eye examinations while offering low cost eyeglasses, water filters, and solar lampsAccomplishments: • Selected for the internship through DukeEngage’s competitive application process, which admits one of every five applicants • Completed 40 hours of one-on-one Spanish language training and achieved an advanced level of proficiency • Created prototype of a catalog advertising the goods of the Women Weavers of Nebaj; also assisted in logo development and initial branding efforts • Executed marketing project for El Centro Explorativo in La Pista by designing and creating community billboards/signs advertising the youth center's educational services