Founder & PresidentConsulting on projects of all varieties for WordPress Web Development, SEO, and Digital Marketing needs.

-Collaborate with our team of content specialists to create and execute full-scale, digital marketing strategies focused on increasing brand awareness and digital presence for clients in a wide variety of industries and businesses, including e-commerce, publications, small businesses and portfolio websites-Overseeing weekly social media content management and content creation and ads campaigns for Facebook, Instagram, Twitter, Pinterest, LinkedIn and other social media platforms-Managing the research, writing, and maintaining of client blogs and/or website copy by the copywriting team-Managing email marketing campaigns and newsletters, as well as measuring results and audience engagement-In-depth SEO keyword analysis research via third party tools like SE Cockpit and SEM Rush, as well as SEO consulting and guidance with implementation-Full optimization of websites and blogs for maximum Google search rankings, web traffic, and ultimately successful SEO efforts-Research and initiation of digital partnerships and guest blogging opportunities-Accurately monitoring website traffic via Google Analytics-Full working knowledge of Wordpress template and custom build websites, including plugins, editing website content and functions, andcreating new features, depending on client needs-Maintaining the SEO presence of large and small size publications, e-commerce, medical and non-profit websites, including managingoptimization audits and clean up efforts-Managing all face-to-face client communications via e-mail, phone, Zoom and in-person meetings-Effectively delegating tasks and managing daily client interactions with both new and existing members of my team-Managing a team of coders in varying time zones to execute site builds, changes, updates and customizations on websites-Creating proposals, budgets, estimates and timeline breakdowns for SEO campaigns, full website builds and rebuilds, and any other digitalmarketing tasks that are requested.

Researching and contributing to the Zoho CRM database of musical artists and reaching out to high profile clients via email.Managing time sensitive correspondence between artists and their management on Slyde approvals, to get them slated for release on the app, then streaming live.Organizing calendar of reminders, meetings, and events for the SVP.

Creating relevant and detailed copy for all social media platforms including Facebook, Twitter, and Instagram via Hootsuite.Working directly with the company President and show Producer to write both planned and last minute copy, keeping content fresh and new.Submitting weekly marketing reports for Facebook and Twitter based on their analytic performance.

Managing company Facebook and Twitter accounts in order to create a greater digital presence.Maintaining MailChimp account, including composing mail blasts for company newsletters, audition notices, etc.Writing and sending out of press releases for company events and productions.Re-designing and continual updating of company website.Aid in company advertising.

Drafting and scheduling Twitter and Facebook posts using SproutSocial as a monitoring toolWorking with Communications Officer to create social media branding voiceAssisting with blogger outreach for Six Degrees campaign

Chuck Cooper: Tony Award Winning ActorCreating a press release for Jazz Poetry event at 54 Below, as well as contacting press to gain publicity for event; coverage included Time Out New York, Broadway World.com, and The Write Teachers blog.Maintaining social media outreach via Facebook and Twitter posts to create hype about event.Initiating email blasts about event through iContact email blasting platform.

Drafted and wrote press releases as part of a startup, pre-launch marketing plan.Compiled list of potential international contacts for company marketing purposes.Edited the website copy and assisted with website bug testing.Set up initial digital marketing strategy, including company Twitter, Facebook, and Bloglovin profiles.

Sales of men’s and women’s casual clothes, kids and baby clothes, and women’s active wear and lingerie. Part of the merchandising and display team for all Gap clothing lines.Working with individual customers to find fit and coordinate colors and styles. Responsible for multiple store functions including sales, cashier, restocking, loss-prevention, and sale of credit cards.

Organized and researched full economic and community profiles for all golf courses in Massachusetts.Processed a nation-wide list of economically struggling golf courses via the daily news.Wrote press releases, a few of which were sent to local press.Engaged in company presentations and pitch meetings, catering each presentation to it’s audience.Marketed local businesses through assisting with copywriting for BusinessWest magazine.

Conceptualized new marketing techniques for museum Twitter account to gain new followers and create hype about events.Developed a challenging scavenger hunt pamphlet, creating a new learning outlet for visitors.Strengthened and participated in the research and artifact cataloging team for the associated, new African Art Gallery.

Provided coaching for skaters of all abilities, both children and adults.Worked with both parents and skaters to help them achieve individual goals on the ice.Led the organization and choreography of group performance routines and worked with other coaches, as a group to put together larger group routines.Volunteer work during shows to organize skaters in their routine order and make sure the show/announcing ran smoothly.